Digiday 2 days agoMeet YouTuber Brandon B, who believes agencies shouldn't worry about AIDigiday - By Krystal ScanlonAs a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your …
Digiday 2 days agoBrands are cautious about Google and Meta’s generative AI holiday ad pushDigiday - By Mitchell PartonThis story was first published on sister site, Modern Retail. Major advertising platforms are pushing marketers to use generative AI to make holiday …
Digiday 2 days agoAdvertising Week Briefing: An inflection point for gaming, even if the hype has subsidedDigiday - By Alexander LeeKeep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → Gaming’s presence at Advertising Week 2024 was …
Digiday 2 days agoAI Briefing: Why Walmart is developing its own retail-specific AI modelsDigiday - By Marty SwantThe world’s long list of large language models now includes a macropod. On Wednesday, Walmart debuted a new set of retail-specific AI models to help …
Digiday 3 days agoAs digital advertising has evolved, marketers are re-evaluating their DSPsDigiday - Sponsored by Amazon AdsKelly MacLean, vice president of product, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some …
Digiday 3 days agoHow contextual, attention and creative data unlock ad relevance for brandsDigiday - Sponsored by GumGumRob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and …
