Content & Commerce

Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.

Digiday
- Licensing
How Cosmo is building brand affinity with younger audiences through its focus on commerce - Digiday
Digiday
“We decided to not take a step back this year or rest on our laurels, but rather to expand and experiment. Our focus on our core products — the …
6 days ago
Digiday
- Jonah Peretti
BuzzFeed's CEO (and Verizon Media's CEO) on their big merger
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Two of digital media’s biggest players are merging into one, with the announcement last week that BuzzFeed will be acquiring HuffPost in an all-stock …
Nov 24
Digiday
- Donatella Versace
How Complex reimagined the sponsorship opportunities for ComplexLand
Digiday
Instead of sponsored content segments between panel discussions, brands such as Versace and HP have created interactive characters that will move …
Nov 23
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- NBCUniversal
NBCUniversal and Volition Beauty sign multi-year deal to co-create products - Digiday
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The deal, announced Monday, is an undisclosed multi-year agreement with no set cadence for product development. The first product, launched on Nov. …
Nov 19
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- Business
Bleacher Report is drafting a commerce strategy that's growth plan hinges on fan fervor for exclusive merchandise - Digiday
Digiday
And thanks to a partnership with the NBA and NFL Players’ associations — which gives B/R the rights to sell products with players’ names, image and …
Nov 19