Content & Commerce

Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.

Digiday
How BuzzFeed is forging direct relationships with retailers - Digiday
Digiday
“More people are shopping online, conversion is higher and we’re getting better at anticipating consumer demand because it’s happening in real time,” …
May 26
Digiday
'This is exposing our weak points': Amazon changes teach publishers - again - platform dependence is risky - Digiday
Digiday
All bills come due, and for many, the bill for this platform dependence arrived unceremoniously on April 14, when Amazon informed publishers it would …
April 17
Digiday
Advertising Industry
With billionaire backers, Time is still in expansion mode - Digiday
Digiday
“If we were still at a public company, the pressures would be different,” said Felsenthal. Time officially left Meredith’s ownership exactly a year …
March 31
Digiday
Advertising Industry
Local sports publisher DNVR opens up a sports pub - Digiday
Digiday
The business agreement is similar to a licensing deal, he said, where Little Pub is paying DNVR for its name and to come in and redo everything from …
March 11
Digiday
Life after Facebook: How Brit + Co became profitable after seeing Facebook traffic plummet - Digiday
Digiday
At its peak, Brit + Co had more than 100 employees, including a video team of up to 20. Morin started reducing its staff following what she called a …
March 6