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Content & Commerce

Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.

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3 days ago
Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division
Digiday - Marty Swant
Despite warnings of an e-commerce slowdown after the pandemic-era boom, some marketing agencies are creating new commerce-specific teams. New …
Digiday
Will advertisers care about Twitter's brand safety tools under new DoubleVerify deal?
Digiday - Marty Swant
Twitter’s new brand safety deal with measurement company DoubleVerify aims to attract advertisers, but some marketers say it’ll take more than tech …
Digiday
Case Study with Sellwin Consulting
Digiday
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went …
Digiday
Case Study with e.l.f Cosmetics
Digiday
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went …
Digiday
Amazon DSP vs. Sponsored Display
Digiday
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went …
Digiday
Commerce Pays Off: A Case Study
Digiday
More from this event Digiday Publishing Summit Worldwide LIVE What is Fueling the OTT Explosion? Exploring Trends and Strategies in 2021 with SpotX and …

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