Content & Commerce

Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.

By Digiday

Digiday
Advertising Industry
The America’s Test Kitchen recipe for profitable media
Digiday - Kayleigh Barber
Back in 1992, the founders of Cook’s Illustrated were creating a new type of magazine that would focus on the consumer, rather than the advertiser. …
3 days ago
Digiday
Verizon
‘We’re playing offense’: Verizon pivots its publishing strategy to focus on commerce
Digiday - Max Willens
Verizon Media Group has long styled itself as an advertising platform. Now it wants to act like one that helps brands and retailers drive sales. After …
3 days ago
Digiday
Advertising Industry
Business publishers are seeing events as a top growth area
Digiday - Kayleigh Barber
Trade shows, conferences and summit events are nothing new for business-to-business publishers, who have a tight grip on catering to professional …
6 days ago
Digiday
Advertising Industry
‘Contextual shopping’: Publishers are using model homes for retail experiences
Digiday - Kayleigh Barber
Home-related publications like Real Simple, Hunker and Domino are using model houses to create experiential retail experiences that can drive …
October 10
Digiday
Advertising Industry
BuzzFeed’s Tasty is using cookie-baking demos to sell convection ovens for LG
Digiday - Kayleigh Barber
BuzzFeed’s Tasty is going to help electronics brand LG sell ovens by selling cookies first. Starting October 7, Tasty will start selling a cookie …
October 7
Digiday
Advertising Industry
Condé Nast is bringing La Cucina Italiana (and its diversified revenue model) to the US
Digiday - Kayleigh Barber
Condé Nast is no stranger to bringing its U.S. publications to global markets, but now it’s running the play in reverse. La Cucina Italiana, a …
October 4
Digiday
Brian Kelly
How The Points Guy built a 100-person media company off affiliate fees
Digiday - Max Willens
If you’re wondering how big a business one can build with affiliate commerce, meet The Points Guy. Begun eight years ago as a blog for the airline …
October 3
Digiday
Advertising Industry
‘The economics of experiential are really attractive’: How Eater is expanding its events business
Digiday - Kayleigh Barber
Like all publishers, Vox Media is looking to events as a way to diversify revenue. Its food site Eater has spent the past year bulking up its …
October 2
Digiday
Advertising Industry
Create & Cultivate branches into office supply sales
Digiday - Kayleigh Barber
Create & Cultivate launched a 16-piece office supplies line that will be distributed in Target stores, marking the first foray into branded goods by …
October 1
Digiday
Advertising Industry
With ‘Best Dog Day Ever,’ The Dodo is building an experiential franchise
Digiday - Kayleigh Barber
After 1,400 people came out to the first “Best Dog Day Ever” event last year, surpassing The Dodo’s attendance expectations for the pop-up, Group …
September 26
Digiday
New York Media is bringing The Strategist to the UK
Digiday - Max Willens
The Strategist has grown from a pop-up blog to a key peg in New York Media’s revenue strategy, so the commerce brand has gotten a front- and back-end …
September 12
Digiday
As sports gambling becomes more mainstream, publishers place their own bets
Digiday - Tim Peterson
When it comes to editorial coverage, the sports betting market is already getting crowded. Over the years, many sports publishers, including Bleacher …
September 8
Digiday
Publishers eye Google moves as potential threats to their growing commerce businesses
Digiday - Max Willens
Publishers’ fledgling but growing commerce operations are the latest to feel the heat from platforms, in this case Google. These affiliate-driven …
September 4
Digiday
Media’s new revenue play: Sell software to other media companies
Digiday - Max Willens
Publishers are increasingly beginning to act more like digital product companies that sell services to clients rather than advertising to brands. In …
August 25
Digiday
Publishers are changing page templates for shopping content pages
Digiday - Max Willens
As commerce has grown from a stream of incremental revenue into a lifeline for some media companies, some publishers have begun overhauling the way …
August 23
Digiday
PopSugar’s pivot to paid is a marketplace for workout tutorials
Digiday - Max Willens
Lifestyle publishers need to rethink the relationships they have with their audiences if they want to grow direct reader revenue. A new PopSugar …
August 19
Digiday
Time Out’s Julio Bruno: What readers want is community
Digiday - Gianna Capadona
In 2014, Time Out opened its first marketplace in Lisbon, Portugal. The idea was a food hall with restaurants, bars, a cooking school and an event …
August 13
Digiday
‘They revel in keeping it messy’: Amazon’s Onsite Associates program is rewarding, but risky for publishers
Digiday - Max Willens
Amazon’s latest attempt to fit publisher content into its platform is showing promise for participants, sharpening an already pointy double-edged …
August 12
Digiday
‘This is a bet for us’: BuzzFeed looks to blend video and experiential with Internet Live
Digiday - Max Willens
Digital-native publishers such as Complex and Refinery29 have had success bringing their brands to life with events. BuzzFeed’s attempt at this …
July 26
Digiday
Advertising Industry
Amazon Prime Day shows how important commerce revenue is getting for publishers
Digiday - Max Willens
As Prime Day continues to expand — the shopping extravaganza will last 48 hours this year, up from 36 hours last year and 30 hours the year before …
July 13
Digiday
Advertising Industry
Hearst’s latest digital subs foray is $100 per year exercise videos
Digiday - Max Willens
Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering access to 35 …
July 10
Digiday
Advertising Industry
Streaming video wars are giving publishers an affiliate fee bump
Digiday - Max Willens
The battle of streaming video has only just begun, but publishers are cashing in thanks to affiliate links. Over the past year, as consumer interest …
July 9
Digiday
Advertising Industry
How PopSugar built an Instagram tool that helps retailers with their e-commerce
Digiday - Max Willens
Last fall, PopSugar started building a tool designed to increase referral traffic from Instagram Stories. Later this month, that same tool will hit …
July 3
Digiday
With Tasty as centerpiece, BuzzFeed aims for $260m in branded product sales
Digiday - Max Willens
BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The …
June 14
Digiday
Publishers are hunting for consumer revenue in classes
Digiday - Max Willens
Traditional school is out for the summer, but publishers who remain enamored by online education and classes as a source of incremental revenue are …
June 13
Digiday
Social publisher Jungle Creations branches into subscription craft boxes
Digiday - Lucinda Southern
Five-year-old U.K. publisher Jungle Creations will launch a monthly subscription craft box in August, spun out from one of its six media brands, …
June 6
Digiday
How Time Out is using food halls to diversify its revenue base
Digiday - Max Willens
Five years ago, Time Out Group launched a Time Out-branded food hall in Lisbon, Portugal to further diversify away from advertising revenue. Starting …
June 3
Digiday
Hearst Magazines launches new ad unit that will send people product samples
Digiday - Max Willens
Advertisers have long found success in offering consumers a try-before-you-buy strategy. Hearst Magazines is hoping those advertisers will use …
May 30
Digiday
‘A lust for product and brand’: Streetwear publisher Highsnobiety is now selling Prada
Digiday - Lucinda Southern
Streetwear publisher Highsnobiety’s long-awaited commerce play launches May 22, selling 30 items from Prada Linea Rossa, the designer’s sports …
May 22