Digiday Advertising Week Briefing: The real reason brand purpose is so hot right now - Digiday Digiday There’s a consumer reason to find a purpose too: One stat that got brandished more than any other this week was that Americans feel more loyal to …
Digiday With the rise of voice search, the battle of metadata commences - Digiday Digiday For labels like Universal Music Group, entering metadata for their artists, new and old, has been an even more important part of their job. That’s …
Digiday Advertising Week Briefing: With Hill City, Gap aims for a 'community brand' - Digiday Digiday That might have stung a little for the people in the audience who just spent over an hour of their lives waiting in line to hear the Fresh Prince …
Digiday The definitive guide to what's in and out at Advertising Week 2018 Digiday Member Exclusive As much as marketers would like to control the narrative around their brands doing so is a fallacy. Clorox’s push into DTC is more …
Digiday Advertising Week Briefing: 'There's a lot of failing upwards' - Digiday Digiday Advertisers are waking up to OTT, but challenges remain A common complaint in any honest conversation about the world of ad-supported, streaming video …
