Digiday For retailers, customer data is driving CTV campaignsDigiday - MNTNThe popularity and adoption of streaming exploded during COVID. Now, in the post-quarantine era, retailers are connecting with consumers who have …
Digiday UM Worldwide’s Stacey Stewart assesses the state of the advertising marketDigiday - Tim PetersonSubscribe: Apple Podcasts Stitcher Spotify Let’s be clear: The advertising market has hit a rough patch amid the broader economic downturn. But …
Digiday Digiday+ Research: A third of publishers never discount subscriptionsDigiday - Julia TabiszIn the face of an economic downturn and the flurry of the holiday season, holiday sales are rising to the top of both consumers’ and businesses’ …
Digiday Marketing Briefing: Why Mastercard has transitioned 25-year-old 'Priceless' from ad tagline to focus on experiencesDigiday - Kristina MonllosThis week, Mastercard’s long-running “Priceless” campaign turns 25 years old. Over the years, “Priceless” has become more than an advertising tagline …
Digiday BeReal is challenged to keep marketers' attention without robust advertising offeringsDigiday - Krystal ScanlonMarketers know BeReal has captured an audience. Just “be present” is the key message behind the photo-sharing app’s prompts for its users to share …
Digiday Why some of the largest publishers are breaking up with ad tech middlemenDigiday - Seb JosephThe prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a …
