Advertising Week Briefing: The real reason brand purpose is so hot right nowDigiday - Digiday It seemed inevitable that brand purpose would be a major talking point at Advertising Week this year. On stage and off, brand purpose was held up as …
With the rise of voice search, the battle of metadata commencesDigiday - Kerry Flynn The rise of smart speakers is bringing more attention to the power of voice, which is then pushing publishers to think more about metadata. While …
Advertising Week Briefing: With Hill City, Gap aims for a ‘community brand’Digiday - Digiday Editors Unless, by day three of Advertising Week, attendees didn’t already feel the existential dread settling in, featured celebrity speaker Will Smith …
Digiday’s definitive guide to what’s in and out at Advertising Week 2018Digiday - Digiday Editors Advertising Week is moving from decades spent in Times Square to a more compact, yet still befuddling venue uptown — the AMC Lincoln Square. But …
Advertising Week Briefing: ‘There’s a lot of failing upwards’Digiday - Digiday Editors On Monday night, the PlayStation Theater was packed with ridiculous characters with giant heads wearing outrageous costumes. There also were a bunch …
Advertising Week Briefing: ‘Please don’t bring up Facebook’Digiday - Digiday Advertising Week is no longer about navigating the hellscape of Times Square. Now, advertising and media industry has been forced to navigate an …
How L’Oreal is balancing data and consumer trustDigiday - Priya Rao For L’Oréal USA vp of marketing, Sivonne Davis, data is the most exciting part of the modern marketer’s job — but it begins with trust. “There is a …
Mastercard’s Raja Rajamannar: ‘Talent keeps me up at night’Digiday - Ilyse Liffreing During Advertising Week, Digiday sat down with Mastercard Chief Marketing and Communications Officer Raja Rajamannar to talk about the challenges the …
Advertising Week Briefing: 5 themes that will dominate the weekDigiday - Shareen Pathak Be prepared to run across the random brand mascot. Advertising Week is back. But the exuberance and dare we say it — insanity — of Times Square is …
DTC brands are in the spotlight at Advertising WeekDigiday - Ilyse Liffreing Advertising Week, now in its 15th year, has long been a way for big brands like Disney and MasterCard to take center stage. But this year, these …
Confessions of a young female ad agency staffer: ‘My hope for change is slim’Digiday - Ilyse Liffreing While the #MeToo movement has certainly brought issues around sexual harassment and sexism to light in the workplace, ad agencies are still in the …
