dieouf

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5 Things You Need To Improve Your Lead Gen And Grow Your Business

Content is more useful than a lot of people realize. Too many companies spend time creating content but don’t do a whole lot to ensure that their content is useful and has an effect on their goals. Companies with this kind of approach aren’t doing content wrong, necessarily; they’re just not using …

Marketing

Want to Become a Consultant? There's an App for That. Actually, There Are 3.

If you have skills that others need, consider the apps Clarity, Moonlighting and Upwork.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're a seasoned entrepreneur, you're likely expert at something other entrepreneurs need help with -- be it complex accounting issues, or how to …

How AI Is Changing Contracts

Contracting is a common activity, but it is one that few companies do efficiently or effectively. In fact, it has been estimated that inefficient contracting causes firms to lose between 5% to 40% of value on a given deal, depending on circumstances. But recent technological developments like …

The Basic Social Media Mistakes Companies Still Make

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always …

How I Increased My LinkedIn Views By 10x Almost Immediately

And the numbers keep climbing<p>For almost as long as I've been writing on the internet, I've been sharing my posts on LinkedIn. To be honest, I did so because it was easy. I just clicked on the little button above and that was that. I never expected many people to see what I wrote, because each …

#BizTrends2018: The changing media environment for ad agencies

We talk about how digital has changed the world of marketing and advertising. We talk about millennials, generation this, generation that. We talk …

The Massive Personal Branding Mistake I Discovered From Studying 16,000 LinkedIn Profiles

Discover the 1 line of your LinkedIn profile that must be pitch perfect in order to ensure your chances of success on the platform.<p>I had no idea I was connected to such virtual greatness over on LinkedIn.<p>Having recently spent a few days sorting through and organizing my 16,753 LinkedIn connections, …

How One Insurance Firm Learned to Create an Innovation Culture

More and more companies are realizing they must reinvent their cultures by infusing innovation into their DNA. Unlike startups that get to shape culture from scratch, established companies must transform existing norms, values, and assumptions in ways that inspire everyone to innovate — not just at …

Impact of Artificial Intelligence on the Business World [Infographic] by Helios

The term ‘artificial intelligence’ was coined by John McCarthy in 1956. He defined it as the science and engineering of making intelligent machines. …

5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy

Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to …

ABM