Diego Medinaceli

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6 Rules for Creating Killer Email Campaigns

<i>Justin Zhu is the CEO of Iterable, an all-in-one email platform. He previously worked on the Growth engineering team at Twitter.</i><p>When planning your marketing mix, the most important component is email. Why? Because it’s the easiest way to reach people, considering that 85 percent of the world and 91 …

Marketing

Weather-Based Marketing

It isn't ground breaking news when we tell you that digital platforms enhance everyday experiences, especially when it comes to weather-related news. …

Social Media Now Drives 31% Of All Referral Traffic

According to a report released this week by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.<p>While …

Social Media

Facebook’s new ads help businesses show their products to the right users

Today, Facebook announced a new type of ad coming to the social network: product advertisements.<p>The idea behind these new product ads is companies can upload their entire product catalog and create ad campaigns that target specific types of people, or even let Facebook automatically show ads for …

Facebook Ads

Why You Need a Newsletter and How You Can Grow Your List (Infographic)

This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Despite the proliferation of social media sites, nothing can give you more exposure than a newsletter. And, you’ll own your newsletter and email list, unlike when you use social media sites that are operated by others. There’s …

Marketing

5 Compelling Reasons To Ramp Up Your Digital Marketing Strategy

Most consumers shop across multiple channels – in fact, a whopping 72% want to connect and engage with brands through digital channels. Most …

Chart:: Email Marketing Chart: How customers want you to change your email marketing

From previous Charts of the Week, we learned that Americans overwhelmingly prefer to receive email over other channels and that 91% of people want to …

Customers

Facebook comienza a mostrar a los anunciantes la relevancia de sus anuncios en una escala del 1 al 10

Desde el blog oficial de Facebook han anunciado que a lo largo de esta semana van a poner a disposición de sus anunciantes una herramienta con la que …

It's a 10: Facebook Starts Telling Brands How Relevant Their Ads Are

Facebook is giving advertisers a new tool to better compete for the social network's expensive and scarce ad slots.<p>Starting this week, Facebook will …

Social Media Update 2014

In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its …

Social Media

A Teenager’s View on Social Media

Written by an actual teen<p><b>I read technology</b> articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, …

Twitter Is in Danger of Becoming the Bing of Social Media

What is Twitter? To people who use it all the time, the question is almost laughable, like asking "What is talking?" But to people who don't use it, …

hiring a social media agency

Hiring a Social Media Agency – Are You Asking the Right Questions?<p>Posted on Jason Houck<br>• in Business, Social Media<br>• on May 14, 2015<p>“Why hire a social …

Five Smarter Ways to Use Twitter Analytics

<i>Larry Kim is the Founder and CTO of WordStream, a provider of search marketing tools and services.</i><p>Twitter caused quite the stir a few months back …

Twitter no necesita más usuarios, necesita mejores contenidos

Twitter acaba de presentar hoy sus últimos resultados financieros. En pocas palabras: le va bien de dinero, pero no tanto de usuarios. La red social …

Banderas nacionales creadas a partir de los alimentos típicos de cada país

<b>Las banderas nacionales son signos de identidad de cada país y en la mayoría de casos la comida también es uno de los signos más poderosos para</b> …

How to Drive Traffic From Social Media

It’s been nearly 3 years that I’ve been a guest contributor for Maximize Social Business. In that time, we’ve focused heavily on driving traffic to …

A Digital Marketing Agency Perspective: Working With New Clients

February 4, 2015<p>Share<p>The prospect of a new client can be incredibly exciting and important for a digital marketing agency. Although our intentions …

Las muertes sin resolver que avivan la sospecha en Argentina

<b>Mientras la Justicia en Argentina continúa investigando la sospechosa muerte del fiscal especial Alberto Nisman para determinar si fue un suicidio, un suicidio inducido o un asesinato, una cosa está clara: gran parte de los argentinos cree que nunca se sabrá la verdad.</b><p>Nisman murió el 18 de enero, …

Mobile Marketing Trends for 2015

The world of mobile marketing and commerce saw a number of important achievements in 2014. Among the most important of these milestones was mobile …

Apple Pay

Pros and Cons of Facebook Advertising

Recently, I ran a Facebook advertising campaign that was hugely successful for a client. An event, that had otherwise not sold any tickets, sold out …

9 Instagram Marketing Tips From The Best Brands

Follow these best practices for successful Instagram marketing<p>Are you trying to use Instagram for your social media marketing? Are you finding it …

Our Top 10 Social Media Marketing Posts of 2014

It’s that time of year again – time for a round up of our top social media marketing posts for the year.<p>2014 was full of social media marketing …

Scaling Social: Learn How to Unify Your Social Media Strategy Across the Organization

September 8, 2014<p>Share<p>As your organization grows, so does the demand for a more rigorous and unified social media strategy. A recent survey by …

9 Must-Have Features for Social Media Software

February 9, 2017<p>Share<p>Social media managers wear a lot of hats: marketer, customer service representative, campaign manager, videographer… the list …

How To Convert Traffic From Social Media Into Sales

September 12, 2014<p>Share<p>A very common question among businesses is how to get more customers from their social media traffic. This is an important …