Candice Rodriguez

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3 Social Media Marketing Tactics to Help Improve Your Conversion Rates

Social media is in virtually everyone's hands at this point. And that pun was intended.<p>Social media is in virtually everyone's hands at this point: With a phone or tablet, you're connected. In fact, there are 2.3 billion active users on social media presently and those numbers are on the rise. This …

How to Join, Participate In and Host Twitter Chats Like A Pro

If you haven’t participated in a Twitter chat yet, then you are missing out on something.<p>Twitter chats provide a remarkable opportunity for marketers …

Snapchat aims to raise $4 billion when it IPOs next year

Snapchat's parent company, Snap Inc., is aiming to raise "as much as $4 billion" when it goes public early next year, according to a Wednesday report from Bloomberg's Alex Barinka and Sarah Frier.<p>A source previously told Business Insider that Snap plans to go public by late March at around a $25 …

Venture Capital

Cross-Cloud: A Common Operating Environment Across Private and Public Clouds

For IT organizations worldwide, working across clouds has become one of their greatest challenges. Managing and securing applications across multiple …

5 Progressive Ways to Reshape Your Content Marketing Strategy in 2017

It's time to change up your content strategy!<p>Content marketing is a fluid field that requires brands to constantly tune into evolving trends and shifting landscapes. And while the industry is changing on a day-to-day basis, it's much easier to organize these changes by calendar year. With that …

Microsoft will start talking about how much money its cloud business actually makes

The most notable of the three is <b>commercial cloud gross margin percentage</b>, which tracks the gross margin on the company's business-focused cloud products, including Microsoft Azure, Office 365, and Dynamics.<p>This is a big concession to Microsoft's investors, notably former CEO Steve Ballmer, who have …

Steve Ballmer

McDonald’s Is Creating 5,000 Pieces of Marketing Content This Year. Here’s Why

As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it …

Marketing

Does Oracle have a shot in the public cloud vs. Amazon and Microsoft?

Larry Ellison has voiced fighting words at Oracle’s OpenWorld conference this week, announcing that Amazon Web Services’ lead in the IaaS market is …

King of the Cloud: How the Seattle region is positioned to reinvent technology, again

In 2003, a group of Amazon.com engineers had a radical idea: offer outsiders access to the same type of infrastructure that powered the online …

Government's massive shift to single website sees large amounts of data stored on U.S. servers

Canada.ca isn’t as Canadian as it sounds.<p>The federal government initiative to move all of its departmental and agency websites to the Canada.ca …

DigitalOcean Boasts 700,000 Users, Disses Other Clouds

DigitalOcean CEO Ben Uretsky said in an interview with me last week that DigitalOcean is now over 700,000 users strong.<p>Founded in 2011, DigitalOcean has grown quickly to reach this milestone. “We have 700,000 developers in four short years,” Uretsky said, “whereas Amazon only has a million users …

Satya Nadella

What is Content Marketing Strategy and How It Builds Your Brand?

When you are working or doing business in marketing fields, you have pretty much heard the terms Content Marketing every once in awhile. It’s all …

Marketing

Gartner Predicts $111B In IT Spend Will Shift To Cloud This Year Growing To $216B By 2020

• More than $1 trillion in IT spending will be directly or indirectly affected by the shift to the cloud during the next five years.<br>• Business Process Outsourcing spending will shift at a 43% rate to the cloud by 2020.<br>• Application software spending will shift at a 37% rate to the cloud by …

Outsourcing

5 Things Digital Marketing Is NOT

Digital marketing: it is a widely-used term, yet there are still some myths surrounding this concept. Rather than trying to explain digital marketing …

5 Top Trends for Digital Marketing in 2016

What the Experts Say Will Happen in the Rest of the Year<p>Somehow, we're already just over halfway through 2016! Heading into the New Year, many digital marketers and analysts predicted that we would see some of the biggest changes in digital marketing yet. So, how have things shaken out so far? I …

Lies, Damned Lies, and Cloud Adoption Numbers

In technology as in life, there are lots of stats. And the numbers on how many companies will adopt cloud computing in any given time period are all …

Social Media Trends to Watch

Social media is moving at breakneck speeds and what was yesterday's latest craze is today's <i>"That is so 2015."</i> In order to stay on top of your marketing game, you need to know what's going on in this ever-evolving social world. Knowledge is power, and the more social media knowledge you have, the …

Salesforce signs $400 million deal with Amazon cloud service

SAN FRANCISCO – Amazon’s AWS cloud division has scored another win with an announcement that Salesforce will use it to expand services internationally.<p>Wednesday’s announcement signals that Salesforce is further strengthening its ties with Amazon.<p>"We are excited to expand our strategic relationship …

Your Content Marketing Strategy Doesn’t Have to Be Complicated

Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today.<p>It’s easy to nod along, roll up the sleeves, and dive headfirst into the …

IBM May Never Catch Amazon in the Cloud, and That's OK

Image source: IBM.<p>Cloud computing is synonymous with <b>Amazon</b>'s AWS, and for good reason. The online retailer's cloud-computing segment is nearing a $10 billion annual revenue run rate, with double-digit growth showing no sign of slowing down. Companies large and small depend on AWS, and it's not …

Markets

Twitter’s New Rules, Explained

After months of rumors, Twitter has revealed the new look of your timeline today. And it’s going to be very, very different.<p>The social-media app is trying to simultaneously make itself more friendly to new users and advertisers without losing its identity, a common fear among its users whenever it …

Marketing

The Next Layer of Abstraction in Cloud Computing is Serverless

IAAS → PAAS → Serverless<p>This week I’ve been preparing for some speaking events: a KeyNote at CapitalOne’s SECON and a talk at serverlessconf.<p>In …

A Nutanix Enterprise Cloud Lets Managed Service Providers Focus on Customers Not Infrastructure

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Public cloud vendors jump on serverless computing bandwagon

Serverless computing is all the rage with cloud providers, and tools such as AWS Lambda may change the way resources are utilized -- though it's …

Cloud Computing

Public cloud uptake rises, but Europe still lags behind the US

Okta research finds the most popular cloud applications in all regions are mail, sales and marketing, social media and document storage

Google Apps

How one student came up with a genius way to use Snapchat to land him his dream interview

That's when he decided to do something different to stand out from the crowd.<p>He turned to Snapchat and designed his own geofilter to run an advertising campaign to promote himself as a great hire to the employees of Horizon Media, the largest standalone ad agency in the US.<p>Geofilters on Snapchat …

Employment

A marketing executive reveals that the industry has spent too much money on social media stars

A recent study revealed that teens trust these social media stars — or "influencers" — as much as they trust their own friends, Adweek reported.<p>It's no secret that these "influencers" can get paid tons of money for product placements.<p>Women's Wear Daily highlighted how fashion bloggers can make …

Public Relations

4 Reasons Social Media Management Should Be Outsourced

Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in business has …

‘Real Men Braid’: The Making of a Viral Content Marketing Plan

Having a content marketing strategy doesn't mean just having a blog. It's about listening to your customers and crafting entertaining content that they actually care about.<p>The most killer content marketing strategies lay at the intersection of what your potential customers are already interested in …

Amazon, Google, and Microsoft might be going to war to win Uber's cloud business

Uber is apparently soliciting bids from the likes of Google, Microsoft, and Amazon— the leading players in cloud computing, where companies can punch in their credit card and get access to fundamentally unlimited supercomputing power.<p>With a global footprint across 69 countries, Uber needs to make …

Autonomous Vehicle