Diana Georgarakou

31 Flips | 8 Magazines | 1 Like | 1 Following | @dianageorga1tk5 | Keep up with Diana Georgarakou on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Diana Georgarakou”

Content Marketing 101: All You Need To Know To Grow Your Business

It was a paperback book that someone I trusted and respected had recommended.<p>Its title was good but not <i>great</i>.<p>The headline wasn’t so compelling that …

Best Practices for Incorporating Social Media into a Webinar Strategy

Share<p>What makes a good host? Think about the last party you attended. Whether it was a high-brow cocktail affair or a low-key gathering, you probably …

29 Social Media Tools Recommended by the Pros

Shares 10K<p>Are you looking for ways to enhance your social media marketing?<p>Do you want new tools to simplify your job?<p>We asked a group of social media …

Plans and Pricing

Features<p>Social channel monitoring and analytics<p>Company Tracking<p>For each company you add to your account, we’ll track one social handle on each of the …

9 Facebook Changes Social Media Marketers Need to Know

Ready to feel kinda old?<p>Facebook has been around for 10 years this month. (I KNOW.)<p>And on the occasion of the social network’s big decade milestone, …

6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I thought I'd address something that's going on in the broader SEO …

Spend and Strategize Wisely to Increase Your Organic Reach on Facebook

Recently, Facebook announced changes to its News Feed algorithm to feature more timely and relevant posts. The update raises an obstacle for Pages: …

Brands take selfies, too

Brands have got the word — and that word is “selfie.” The selfie, Oxford Dictionary’s 2013 ‘Word of the Year’, was not just popular among millennials …

The six types of Twitter conversations

Have you ever wondered what a Twitter conversation looks like from 10,000 feet? A new report from the Pew Research Center, in association with the …

How retailers are driving sales (indirectly) from Instagram

Instagram is growing like a weed. The question now is whether it can ring up sales.<p>On Instagram itself, there are limited options for driving people …

How to create content that truly adds value

en_GB<p>article<p>Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t …

Booking.com launches first TV push to make hotel booking ‘epic’

en_GB<p>article<p>Online travel portal Booking.com is launching its first European brand campaign to align itself to the “fun” and “personal” moments of …

Seth's Blog

(You might be as well).<p>The market isn't always right. It's merely the market.<p>Mass appeal is not always better than doing something that …

How to be a ‘human era’ brand

United States

Accenture Careers Blog<p>Stay a step ahead of the game with careers tips, interesting articles, insider perspectives, and industry-leading insights you …

United States

The New Reality of Social Media: Engaging Your Audience Where They Are

"You can't just smash blast anymore." Instead, you have to give them what they want and then strive to aggregate with yourself so you can control your own marketing. So says Jay Leopardi, the self-proclaimed "bad boy" of social media. The key points for those of still using paper sometimes …

Google Adds 1,000+ New Categories to Places Dashboard

5 Ways to Use Humor in Marketing | Inc.com

The big game aired recently, and many of the ads were humor based. Even the big guys are cashing in on using humor and trying to take the old stodgy out of big business: Look at Geico with a camel asking employees, "What day is it?" Or Kmart going out on a huge limb with the "Ship my pants" …

Marketing

15 Stats Brands Should Know About Millennials

Like all new generations, millennials are often misunderstood. The rap on them is they’re serial oversharers in constant need of acknowledgment and …

Top 5 Resolutions Hotels Should Make to Boost Online Revenue - Vikram Singh

We have entered a new year of awesome possibilities. The hospitality and lodging business is poised for more disruption, innovation and growth.<p>I …