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The Little Book of IDEO: Values

We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.<p>Read more:

Build a Trustworthy Design Process

About four years ago, the arrival of three new grads from the University of Washington—Drew Hamlin, Francis Luu, and Joey Flynn—changed the DNA of …


Case study: Pocket sprints with GV – Sprint Stories

We helped Pocket design a better experience for new users. The results: 58% more new users saved their first item to Pocket, leading to higher …

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

<b>Editor’s Note:</b> <i>David Lieb is co-founder and CEO of</i> <i>Bump</i><i>, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together.</i> <i>Bump has been downloaded more than 130 million times.</i><p>It’s been hard to ignore the massive shift in the last …

We listened to the people, not the problem

And overcomplicated the hell out of both our products<p>I recently wrote a post called “More is a four letter word” about the pitfalls of having too …