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Look Ma, no keywords! Phrase-free AdWords campaigns are here

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated …

4 PPC Metrics That Get More Attention Than They Deserve

It’s not uncommon for people new to paid search to get overly focused on certain PPC metrics.While I applaud their interest, I often find that those …

AdWords

How to Optimize Google My Business and Leverage It For More Sales

Just a few days ago, I found something that surprised me.A phone book.<i>These still exist?</i>After all, 60% of Americans use smartphones and tablets to …

Customers

PPC vs. SEO: What's Best For Your Business?

Is one option better than the other?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in PPC or SEO?"<p>According to WordStream, PPC …

AdWords

How Long Does SEO Take? by @jeremyknauff

Three specific criteria play a significant role in how long your SEO will take: competition, inbound links, and content.The post How Long Does SEO …

Search Engines

5 Simple Steps to Get Rid of a Google Manual Penalty

How to Remove Google Manual Penalty<p>If you received an email from Google Search Console Team about unnatural inbound links that violate Google …

Google: How to Get New Content Indexed Fast by @martinibuster

Google's John Mueller discourages use of the URL Submit Tool. Shows better way to get new content indexed fast.The post Google: How to Get New …

Search Engines

Google News Digest: Pubcon’s Biggest Revelations, a Breadcrumb SERP, and a Revamped Keyword Planner

With so much information coming out of the latest Pubcon in Texas and big announcements from Gary Illyes, we certainly have a lot to discuss – is …

Internet Marketing

Three Index Count Metrics Explained In Google SEO Snippets Video

Google has published yet another novice/beginning SEO video around what metrics Google has available to measure your index count in Google, i.e. the …

SEO

What Does The Future Of Search Engine Optimization Look Like In 2018?

If one doesn’t know this yet, be mindful that SEO (Search Engine Optimization) methods that work changes all the time. With so many active websites …

SEO

How to use Hreflang correctly (2018 edition)

By Gianluca Fiorelli on 8 Mar, 2018 in Blog | 2 comments<p><i>Disclaimer: because of the complicated nature of hreflang, I deliberately decided that was</i> …

The 25 Best Blogs & Resources to Learn SEO - SEO 101

<i>Editor’s note: This is a chapter from Search Engine Journal’s guide, SEO 101: Learn the Basics of Search Engine Optimization.</i><p>If you want to learn …

5 Ecommerce SEO Tactics to Try Today

Search engine optimization seeks to help search engines such as Google, Bing, and Yahoo understand a page's purpose and content in the hope the …

eCommerce

Structured Data for Google Search

Enhancing Search results in Google, Structured Data will helpful to the content to display the search results in proper format.Google Search works …

Google Search

Rank Higher on Google with These 7 SEO Trends

Search engine optimization (SEO) is the process of directing traffic from free and organic results on search engines to your website. SEO can be …

SEO

A Complete Guide to App Store Optimization (ASO)

App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index …

Google's Top 5 SEO Tools

Google offers many tools useful for SEO. Some of these tools may feel lightweight, but there are some good reasons to use them.<p>Here are Google’s top …

The No B.S Guide to SEO (The Right Way) in 2018 [Infographic]

Are you investing time and money into search engine optimization in 2018? Want to increase your Google rankings and generate more targeted traffic to …

SEO

How to Optimize Your Mobile Website for Google Searches

It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly.While having a …

The 2018 Guide to Google Webmaster Tools – Google Index, Crawl, and More

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster …

Managing Robots.txt and Sitemap Files

7 minutes to read<p>Contributors<p>The IIS Search Engine Optimization Toolkit includes a <b>Robots Exclusion</b> feature that you can use to manage the content of …

Is Google Starting To Throttle Organic Traffic?

Organic traffic is typically the primary goal for search engine optimization (SEO). The assumption is that Google and website owners mutually benefit from this arrangement; Google gets value by sending their users to the most appropriate sites, and website owners get value by receiving those clicks …

SEO

Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming

<i>Update: On March 20, Danny Sullivan announced that Google has stopped this test for now. I believe this is an important signal of Google's intent and</i> …

Don't Sign a Mortgage Until You Can Answer These 6 Questions

Image source: Getty Images.<p>Are you getting ready to take out a mortgage? Before you commit to a loan you'll pay for the next three decades or so, make sure you know exactly what you're getting into.<p>Homeowners who don't understand their mortgages could get into big financial trouble, but you can …

Wix Worked With Google To Build Automated SEO Platform

Search engine optimization can become one of the most difficult task a small business owner will face, so Wix.com has created a search platform that …

7 Things I Did to Finally Get in Shape After College

While I was in college, I was convinced that I was living the best years of my life. And I was . . . at that point in time! Studies, parties, exploring a new city, "finding myself," making friends, and living in a house of 64 of my best girlfriends really was — at the time — the best time of my …

Product managers for the digital world

The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and …

5 Email Templates For Handling The Most Annoying Parts Of Your Workday

You shouldn’t have to write an original response every time you get asked the same question.<p>I’m obsessed with being as productive as humanly possible, whether that’s setting better deadlines or finding the most effective way to schedule my days.<p>But my inbox was still a huge time suck. And the …