Dheeraj

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How Netflix Reinvented HR

Artwork: Freegums, Good Vibrations, 2011, acrylic on wood, 8′ x 15′<p>Sheryl Sandberg has called it one of the most important documents ever to come out of Silicon Valley. It’s been viewed more than 5 million times on the web. But when Reed Hastings and I (along with some colleagues) wrote a …

What’s the Endgame for Social Media?

Social media has come a long way. When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. Today, 77% of …

Creating online credibility through your online relationships

Social is a large part of being online, and the biggest reason for this is that people love seeing and interacting with other people and …

Mobile Britannia: How 4G and tablets are reshaping Britain’s online shopping habits

One possible explanation for this phenomenal shift in fortunes for online retailers is the rise and expansive adoption of 4G and tablets. By early …

How to get through your rocky first year in business

Each entrepreneurial journey is different and although there is plenty of advice available for starting your own business and getting it up and …

Small Business

Top 10 tips for business startups

With record numbers establishing new businesses, hopefully 2014 will be another triumphant year for start ups. For those wanting to make the leap and …

Small Business

Why segmentation could boost your marketing strategy

Back when dinosaurs roamed the earth, PR was pretty simple: you wrote something that you thought potential customers might like to read and sent it …

Marketing

How to create a brand people believe in

<i>As more and more businesses, processes, products and services fall foul of sameness and commoditisation, creating brands that inspire belief which</i> …

Employment

How to drive influence on LinkedIn that generates leads

Its popularity makes it a great tool for lead generation – a HubSpot study found that LinkedIn’s visitor-to-lead conversion rate was almost three …

Marketing

Performance Management and the Pony Express

Microsoft has decided to dump the practice of rating individuals’ performance on a numerical scale – a decision I applauded in a recent post. I argued that such rating systems don’t accomplish the task managers expect from them, which is to accelerate the performance of their people. At best, they …

Order in the Strategy Court

As followers of Dilbert all know, personal and office politics pervade organizational life. If pressed, therefore, most of us would agree that whenever you have a) ambitious people with a variety of visions, b) limited resources, and c) serious flaws with decision tools, any strategic decision is …

When Marketing Is Strategy

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive …

How Emerging Giants Can Take on the World

Many of today’s emerging giants face an existential threat they didn’t see coming: The headlong growth that put them on the map isn’t enough to sustain them when their industries mature or their geographic markets experience the kind of cooldown that’s occurring right now in China and …

Three Things that Actually Motivate Employees

The most motivated and productive people I’ve seen recently work in an older company on the American East Coast deploying innovative technology products to transform a traditional industry. To a person, they look astonished when I ask whether their dedication comes from anticipation of the money …

What the Best Decision Makers Do

<b>Ram Charan</b>, coauthor of <i>Boards that Lead</i>, talks about what he’s learned in three decades of helping executives make tough decisions.<p>MELINDA MERINO: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Melinda Merino, senior editor at HBR. I’m talking today with world renowned business …

Research: The Emotions that Make Marketing Campaigns Go Viral

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak <i>at</i>consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, printand other one-way interruptive marketing approaches are …

DSLR Camera Lenses and Their Abbreviations

For those of you who want to learn what these abbreviations are about, I have compiled a list of the terms used, what it stands for and of course …

Dismantling the Sales Machine

Sales leaders have long fixated on process discipline. They have created opportunity scorecards, qualification criteria, and activity metrics—all part of a formal sales process designed to help their team members replicate the approaches of star performers. This is the world of the sales machine, …

Waterfall Photography Tips and Techniques

Waterfalls seem to grab the hearts and minds of people. Go to any location that has one or more waterfalls and it is pretty much a guarantee that …

Landscape Photography

Common Mistakes in Wildlife and Nature Photography

Wildlife photography is both rewarding and frustrating, even for experienced photographers. While a great photo is something to treasure, the …

12 Extremely Successful People Reveal How They Find Talent

In a new LinkedIn series titled "How I Hire," more than 80 top executives — including billionaire Richard Branson, former Bank of America exec Sally Krawcheck, and Warby Parker's Neil Blumenthal — break down the core of their hiring philosophies.<p>Although these entrepreneurs and business leaders …

How To Create An Office Environment That Nurtures Intrapreneurship

Nurturing intrapreneurship is the key to success and growth, he says.<p>What kind of office environment do employers need to create and develop intrapreneurs? Von der Heydt suggests the following three strategies:<p><b>1. Reward risks.</b><p>"There needs to exist an environment where employees are willing to take …

Entrepreneurship

11 Habits That Exude Success

Success is all about being noticed. You get noticed by showing the goods.<p>By adopting the following habits, you'll televise your qualities to the world (discreetly, of course).<p>Just watch how people react to you.

Why You Should Help Your Employees Make Mistakes

Mistakes are a sign that a company's employees move fast, explains Dan Levin, chief operating officer of Box, a Los Altos, Calif.-based content sharing company, in a recent post for Entrepreneur. Young companies need to prioritize speed to compete today, making mistakes a necessary byproduct of a …

Four Tips for Better Strategic Planning

<i>This post was coauthored by Logan Chandler.</i><p>No great strategy was born without careful thought. That’s why the process of planning a strategy itself is an important vehicle for setting priorities, making investment decisions, and laying out growth plans. But for many companies, the activity has …

Can Internal Crowdfunding Help Companies Surface Their Best Ideas?

Crowdfunding platforms like Kickstarter and Indiegogo have proven adept at channeling funding – millions of dollars in cases like the Pebble watch – to innovative new products and projects, often by previously unknown inventors and designers. Can larger companies employ the same type of system to …