Transmedia Newswire

By David H Deans | Technology | Media | Telecommunications

Why Chief Marketing Officers are Vulnerable to Disruption

“It does feel like a bit of a dramatic turn in the narrative, from the CMO as the prime instigator and beneficiary of an enviable, extended …

Broadcast TV Measurement Responds to Audience Decline

<b>The appetite for on-demand video entertainment is healthy</b> across all age groups, with the average person in the U.S. spending 30 to 50 minutes per …

Hyperconverged Systems Revenue Reached $2.2B in 2016

Demand for simplified IT infrastructure, to be used in corporate data centers, gained momentum during the last couple of years as more CIOs attempted …

Transmedia

Industrial IoT Applications will Blossom in Asia-Pacific

The industrial IoT (IIoT) market will add <b>more than 13 million new wireline and wireless connections worldwide</b> in 2017 to an installed base exceeding …

Internet of Things

Why LoB Spending on IT will Reach $609 Billion in 2017

Worldwide corporate IT spending funded by Line of Business (LoB) units will reach $609 billion in 2017 — <b>that’s an increase of 5.9 percent over 2016</b>, …

Markets

Global Servers Market will Reach $71 billion by 2021

The increasing use of Big Data analytics across industries is spurring the need for servers with high processing capabilities. <b>The increasing number</b> …

Big Data

Fourth Industrial Revolution of New Digital Transformations

By 2020, more people will have mobile phones than have electricity or running water in their homes or villages. Cars are becoming intelligent robots …

European Mobile Market Growth Transformation in Action

Consumer appetite for smartphones and mobile-first business strategies are likely to create ongoing demand for mobile communications infrastructure …

IoT Predictive Maintenance Revenue will Reach $11 Billion

<b>IoT Predictive Maintenance will reach a CAGR of 39%</b> during 2016-2022, with annual technology spending reaching $10.96 billion by 2022. That’s based …

Big Data

Hyperscale Cloud Providers Invest $16.9 Billion in 2016

Consumer demand for cloud-based services drive investment in data centers. Across the globe, <b>the largest consumer cloud service providers continue to</b> …

Cloud Computing

Huge Upside for Internet of Things in the Retail Sector

The outlook for retailers have changed dramatically over the last few decades. This sector of the economy has shifted from a cash-driven, …

Why Digital Growth is Often Limited by Legacy IT Culture

<b>Rapid development of technology is leading 57% to rethink business models</b>, while 49% say that company culture has changed as a direct result of …

Business Planning

How Streaming Video Demand is Driven by Innovation

Access to movies (50 percent) is the <b>top reason why consumers pay for streaming video services</b>; viewing complete seasons of TV shows (45 percent) is a …

Fintech Trends – The End of Legacy Marketing at Banks

<b>Artificial Intelligence (AI) and machine learning</b> will improve financial service sales and marketing by enabling processes and communication without …

Machine Learning

Open Digital Transformation: Industry Expertise Matters

Digital Business Transformation is at the center of new commercial growth strategies. Advances in IT technologies and associated accelerators are …

Why the Financial Services Sector Embraced Hybrid Cloud

Calculations performed for Reuters by research firm IDC Financial Insights show <b>the biggest global banks saving $15 billion by 2019</b> from cloud …

Banking

Designing Trust into the Global Networked Economy

<b>Trust is important when it comes to design.</b> Whenever we arrive at a new website or consider a product, we rely on feeling like we trust a brand in …

Application Integration and Middleware Software Evolution

Enterprise software is evolve and adapting to new requirements. The worldwide application integration and middleware (AIM) software segment is …

Big Data and Analytics Revenue will Reach $210 Billion

Worldwide revenues for big data and business analytics (BDA) will reach $150.8 billion in 2017, <b>that’s an increase of 12.4 percent over 2016</b>, …

Exploring the Top Barriers to IT DevOps Adoption

According to a new study, DevOps managers are deploying multiple tools to support their DevOps efforts. <b>The current DevOps tool chain ecosystem is</b> …

Why B2B Buyers are Searching for Your Best Content Assets

<b>The customer needs to be the primary design point</b> for your content strategy – and your website will be the right place to foil content devils with …

Upside for Industrial Automation and Robotics Technology

<b>The emerging market for Internet of Things (IoT) technology is expanding</b>. In particular, industrial automation and industrial robotics — a subset of …

mCommerce in the U.S. will Reach $102.14 Billion in 2017

eMarketer’s latest estimates suggest that smartphone <b>retail mCommerce sales in the U.S. market will increase more than 50%</b> this year to total $102.14 …

Customer Experience is at the Core of Digital Strategy

<b>Digital disruption is a borderless phenomena</b> that has reached all parts of the globe — including the Asia-Pacific region. According to the latest …

Customer Experience

U.S. Digital Video Streaming Gained Momentum in 2016

Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over <b>23% of TV</b> …

Marketing Technology: Data-Driven Path to Digital Growth

Marketing technology has become a fact of life, as new data from digital agency Squiz attests. Roughly two-thirds of senior marketers surveyed in …

How Telecom Providers can Profit from Deep Learning

<b>Artificial intelligence is improving rapidly</b> thanks to the growing use of deep neural networks to teach computers how to interpret the real world. …

Deep Learning

Alien: Covenant | SXSW Film Festival 2017 – Austin, TX

20th Century Fox is taking you back to the original terror that taught us in space no one can hear you scream. Join director Ridley Scott with …

Movies

How to Make the Most of the Digital Growth Phenomenon

Digital transformation demands substantial investment in <b>organizational capabilities, process innovation, and institutional learning</b>. Best practice …