dfwglass

423 Added | 1 Magazine | 58 Likes | 15 Following | 17 Followers | @dfwglass | Director, Marketing & Digital Media

The media today: Facebook woos publishers with video promises, again

<b>Despite all the dashed hopes</b> from some of its other ventures, including Facebook Live and mobile-friendly Instant Articles, Facebook is trying yet …

Here's what journalists miss when they don't leave the office

Today let us pay tribute to reporters who, in their quest for a good daily story, boldly defy the Production gods and do the unthinkable: Hang up the …

Pandora Exec Says 8 Seconds Could Be the Sweet Spot for Mobile Video

Instagram locks advertisers in to the 15-second social video ad, while Vine requires them to build six-second clips. As just about every platform and …

Advertising

Why Rupert Murdoch's quest to get Facebook to pay media companies is wrong in every way

It seems like a killer idea. Facebook should pay media companies for their content, argued News Corp executive chairman Rupert Murdoch on Monday.<p>For starters, this would be a welcome noble and public gesture for Facebook as it grapples with the scourge of fake news. Give some cash to the good guys …

Media Industry

Interfaces are dying, so your brand needs a bigger personality

Less than a decade ago, branding style guides used to be a huge PDF covering multiple visual aspects of a brand, such as typography, colors, and photography.<p>When digital came about, style guides started to account for pixel-based touchpoints between brand and consumer, including things like header …

UI Design

Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?”<p>Why did the …

Fake News

TV’s Ad Apocalypse Is Getting Closer

Disney’s decision to build its own streaming service is smart. It’s also the latest sign that the traditional cable bundle is doomed.<p>Disney announced on Tuesday that it will stop selling content to Netflix by 2019 and will instead launch two streaming services—one with sports content from ESPN …

Televisions

What happens to local news when there is no local media to cover it?

EAST PALO ALTO, Calif. — Lots of newsworthy things happen in this city of nearly 30,000, located in the heart of Silicon Valley. It’s just that many of them don’t make the local news.<p>Last fall, for example, voters went to the polls to elect a new city council and to weigh in on three ballot …

Silicon Valley

eMarketer Releases New Addressable TV Ad Spending Estimates

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable …

AdTech

This Sports Brand Held a Tennis Match on the U.S.-Mexico Border

The border between U.S. and Mexico has inspired many inventive ideas since Donald Trump promised to construct a massive wall separating the two …

How the Media Let Itself Get Crushed by Facebook

Newspapers are hoping to cut new deals with Facebook and Google. But it may be too little, too late.<p>(A version of this column originally appeared on Poynter.org.)<p>Like <b>Donald Trump Jr</b>., the newspaper industry is rather late. Trump belatedly fesses up about that Russian meeting. Meanwhile, the …

Donald Trump

Being Different Is the New Normal: Why 'Disruption' Is Here to Stay.

Remember what Netflix did to Blockbuster? Don't let that happen to you.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>E-commerce sales grew 15.6 percent in 2016 and now accounts for 11.7 percent of all retail sales, according to recent reports. Amazon alone accounts for 43 percent of …

Business Strategy

Fewer think news media is biased, survey finds

More than half of Americans think the U.S. media reports news with a bias. The good news? The press gets a better grade today than in recent years, according to a new survey.<p>The 20th annual State of the First Amendment survey, out Thursday from The First Amendment Center at the Newseum Institute in …

Social Media

25 Interesting CMOs Worth Following on Twitter | Inc.com

It's really surprising that more chief marketing officers (CMOs) aren't on Twitter.<p>Don't get me wrong - some CMOs totally get it. In fact, this article highlights 25 CMOs that you absolutely should follow on Twitter.<p>But, according to a search on LinkedIn, more than 30,000 people have the title of …

Chief Marketing Officers

Megyn Kelly, Alex Jones and a Fine Line Between News and Promotion

Where’s the line between covering a scoundrel as a news figure and giving him a promotional platform?<p>The question has consumed Megyn Kelly this week, after she showed a trailer Sunday night of her coming feature on NBC about Alex Jones, the conspiracy theorist who has questioned whether the Sandy …

Donald Trump

What businesses can learn about innovation from designers

Lecturer and design expert at Central Saint Martins, Dr Matt Malpass, reveals how businesses can benefit from ditching the Post-its and taking a design-led approach to innovation.<p>Dr Matt Malpass, senior lecturer in industrial design and researcher in critical design at Central Saint Martins, …

Design

The imminent conservative takeover of local TV news, explained

Thanks to Trump, Sinclair Broadcast Group will soon have all it needs to be the next big force in right-wing news.<p>Sinclair Broadcast Group — a conservative, Trump-friendly television empire — is poised to become one of the most powerful players in the mainstream media. The relatively unknown …

Net Neutrality

Nearly Half of Donald Trump's Twitter Followers Are Fake Accounts and Bots

Anyone can amass an exorbitant number of Twitter followers. You don't even have to be famous. All you have to do is pay for them. The comedian Joe …

Fox News Finds Itself in Third Place Behind MSNBC, CNN

Fox News is losing its mojo.<p>After parting ways with the most-watched personalities in cable news and firing its founder over allegations of sexual …

Media Industry

Insiders Predict What's Next After Big Shock-Waves In Digital Ad Arena

Major brands have definitely taken a hit lately when it comes to digital advertisements. Call it the era of the immediate take-down. We have seen rapid about-faces of brands such as a certain beverage manufacturer and airline carrier who spent significant sums on their own digital ad content …

Public Relations

The newsroom pizza chain has hopped the pond

In the last several years, journalists around the United States have covered terrorism, racial violence and other local stories that made national …

Testing news paywalls: Which are leaky, and which are airtight?

<b>It’s widely known but rarely acknowledged</b>: Most news paywalls are full of holes.<p>Publishers aren’t just offering a few free articles per month. …

Journalism

Facebook is promising to use its greatest asset to help media companies make more money

The question is, will media companies, leery of Facebook's formidable and ever-growing clout in the ad business, welcome the help?<p>The new product in this case is Audience Direct, which is designed to help web publishers sell targeted video ads using Facebook's demographic and location data. For …

AdTech

One in five ad-serving websites is visited exclusively by fraud bots

In web advertising, bots can be more lucrative than people<p>A growing part of the internet is devoted entirely to fraudulent advertising. According to a new report by White Ops, ad-fraud sites make up roughly 20 percent of ad-serving sites on the web, despite having no human traffic whatsoever. The …

Bots

Are Ad Blockers Driving Fake News?

With the U.S. administration incessantly screeching that real news is fake and fake news is real, Americans don’t know what to think. Frustrated …

Fake News

The End Of Advertising

Forrester Research on Tuesday published a report led by analysts James McQuivey and Keith Johnston that suggests CFOs should set aside money -- about …

Advertising Industry

I'm an ex-Facebook exec: don't believe what they tell you about ads

I believe the social media giant could target ads at depressed teens and countless other demographics. But so what?<p>‘This oversteps a boundary’: teenagers perturbed by Facebook surveillance<p>For two years I was charged with turning Facebook data into money, by any legal means. If you browse the …

Social Media

Twitter is adding a slew of new shows in its quest to be a hub for live video

Twitter is ramping up its live video efforts with the announcement of more than 12 media partners that will stream content on its network this year.<p>The new slate of content includes live news shows around topics like business and sports from BuzzFeed, The Player's Tribune, Bloomberg, and others. …

Social Media

Google and Facebook Now Account for 20 Percent of Global Ad Revenue

The two reached $79.4 billion and $26.9 billion, respectively, in 2016, while Comcast is third with $12.9 billion in ad revenue, according to an …

Advertising

Stop Focusing on Profitability and Go for Growth

The global financial crisis prompted many companies to pull in their horns, hoard cash, trim costs, and take a wary view of large investments. Yet the same crisis ushered in a new age of capital superabundance. Bain & Company’s Macro Trends Group carefully analyzed the global balance sheet and …

Innovation