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Luke Scholefield

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    Avatar - The New York Times
    Avatar - The New York Times

    Ads for Podcasts Test the Line Between Story and Sponsor (Published 2015)

    For the last several months, Lisa Chow, a reporter for and co-host of “StartUp,” a podcast about starting a business, has been interviewing engineers at Ford Motor. But Ms. Chow was not interviewing Ford employees for a news story. She was making an advertisement for Ford to run on her podcast, …

  • http://www.poynter.org/news/mediawire/328489/inside-nprs-podcasting-strategy/

    Avatar - Luke Scholefield
    Luke Scholefield
  • http://www.mediapost.com/publications/article/246137/two-headed-goat-the-podcast.html

    Avatar - Luke Scholefield
    Luke Scholefield
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