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The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the eighth in the series "</i>Marketing Like the Big Brands<i>," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by</i> …