Gerardo Guerra

12 Flips | 4 Magazines | 8 Likes | 1 Following | 1 Follower | @devigner | Keep up with Gerardo Guerra on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Gerardo Guerra”

SEO Is Now 'Search Experience Optimization'

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work …

Engines

Grand Rounds Raises $55M to Connect Patients With Specialists

Grand Rounds, a service companies use to give employees access to healthcare advice and treatment around the U.S. irrespective of where they live, has raised $55 million in a new financing round.<p>The company helps individuals find care for conditions they might not otherwise be able to access care …

You can now use an iPad as a monitor for a Windows PC

Duet Display has been transforming old iPads into fast MacBook displays for months now, but it’s turning its attention to the Windows world today. For just $9.99 you can download Duet and use an iPad as a monitor on a Windows PC. There’s no complex setup, and it’s really just plug and play to turn …

Swifty Teaches Apple’s New Programming Language On Your iPhone

Last summer, Apple surprised almost everyone at WWDC with the announcement of Swift, a new programming language for iOS and Mac development.<p>The language feels like something Apple would invent. Like several of the languages currently popular in web development, it has a concise, readable syntax …

Apple

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7 SEO strategies to implement in 2015

Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last.<p>Like most technology, what was applied last year in online marketing efforts may …

How iOS developers use code signing to get their apps on iPhones

Developing apps is actually the easy part. Things get difficult when it comes to getting apps onto devices. One of the biggest hurdles iOS developers …

Setting Up Google Analytics and Heatmap to Track Conversion

<i>Sean Kim is the creator of The Growth List, helping you create a business around your lifestyle. This post originally appeared on AccelBlog.</i><p>Many of you have probably heard of Google Analytics already. It tracks the basic website activities of your blog/website, such as unique traffic, traffic …

The Good, The Bad, and The Ugly of SEO

<i>Matthew Capala is the author of “Away with the Average,” an NYU Professor, and Founder of SearchDecoder.com. This adapted excerpt comes from Matthew’s latest book, “SEO Like I’m 5.“</i><p>“80 percent of success is showing up,” Woody Allen famously said about life. Marketing in 2014 is not much different. …

Build Your Own Siri: Api.ai Offers Voice Integration for All

The team behind Speaktoit, the virtual assistant app for Android, has launched a natural language understanding platform today called Api.ai, which allows developers to voice-enable their apps and devices.<p>Since Speaktoit’s launch in 2011, the company has sought to integrate its natural language …

How to Measure the ROI from Your Ongoing SEO Efforts

A conversion can be a completed sign up to your email newsletter, which is considered a goal completion in Google Analytics, that will lead to revenue in the future or a purchase directly from your website.<p>The Multi-Channel Funnels report in Google Analytics is extremely helpful at visualizing …

Apple Patents iPhone With Wraparound Display, Including Designs That Plug Together Voltron-Style

Apple has a new patent filing just published by the USPTO today, first spotted by AppleInsider, which details a wraparound-style AMOLED display that could make it possible to create an iPhone that’s almost entirely screen, with touch gestures and virtual buttons replacing physical ones completely. …