A DMO Deep Dive into Social Media

By AboutDCI | From awareness generation to on the ground communication, destination marketing organizations (DMOs) are rapidly deploying social media campaigns. This study reveals how destinations structure their budget and staff to tackle the social media challenges they face in North America.

Your Social Media Baseline - Development Counsellors International

A DMO Deep Dive into Social Media: Budgets, Challenges and Staffing<p>Social media has become an integral tool for destination marketers. From awareness …

Social Media Marketing

Survey Methodology - Development Counsellors International

In Fall 2013, Development Counsellors International surveyed 101 individuals responsible for social media marketing at destination marketing …

Marketing

Social Importance - Development Counsellors International

<b>Insight: Social Media Critical to DMOs Yet Under Funded</b><p>While indicators validate the critical importance of social media marketing activities as part …

Social Media Marketing

Quantifying Success - Development Counsellors International

<b>Insight: “Proof” of Effectiveness Is</b><p><b>Difficult To Quantify</b><p>Seventy-four percent of DMOs report that they do monitor returns on social media activities. …

Digital Marketing

Social Measurement - Development Counsellors International

<b>Insight: Sophisticated Measurement Is Virtually Non-Existent</b><p>Only a small percentage (13%) of DMO social media budgets are allocated towards …

Social Media Marketing

Digital Department Growth - Development Counsellors International

<b>Insight: Most DMOs Do Not Plan to Expand Social Media Departments</b><p>Only 27% of DMOs plan to increase the size of their social media staff in the coming …

Marketing

Time Spent on Social - Development Counsellors International

<b>Insight: DMO “Socialites” Spend Only 1/3 Of Time On Social Media Marketing</b><p>On average, the individuals at the DMO who are primarily responsible for …

Social Media Marketing

Outsourcing - Development Counsellors International

<b>Insight: Lack Of Time Leads 1/3 of DMOs to Outsource Social</b><p>While many DMOs implement campaigns in-house, 32% of DMOs outsource some or all of their …

Social Media Marketing

Social Media Budgets - Development Counsellors International

<b>Insight: Social Media Budgets Allocated To Paid Promotional Campaigns</b><p>For those DMOs with social media budgets greater than $10,000, the largest share …

Social Marketing

Social Channels - Development Counsellors International

<b>Insight: Facebook & Twitter Marketing</b><p><b>Lead The Pack</b><p>Despite the entry of new social media platforms, Facebook and Twitter are the most commonly used …

Marketing

Social Trends - Development Counsellors International

Insight: 50% of DMOs Get Schooled on Social Via Conferences and Articles<p>More than 50% of DMOs indicate that they stay abreast of key social media …

Marketing

The Ones to Watch - Development Counsellors International

Insight: The Ones to Watch $10-25K Budget Level DMOs<p>The $10-25k budget level allocate the largest portion of their overall budget to social media and …

Marketing