Desk1one

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The Biggest Mistake Small Businesses Make on Website Redesign

Image credit: Photodune<p>Let's face it: when designing a new website, it's the design that takes center stage:<p><i>What image should be featured on the home page?</i><p><i>Which colors and fonts look great and will drive visitors to take action?</i> <i>Where should the call-to-action button be placed and should it say</i> …

10 Success lessons from Peter Drucker – “Father of Modern Management” for entrepreneurs

Share48<p>Tweet<p>Share443<p>+16<p>Shares 497<p>Peter Drucker, “the father of modern management,” turned management theory into a serious discipline. In a legendary …

5 Immutable Habits of Highly Effective Guerrilla Marketers | Inc.com

Companies are in business to make money, and of course the way they do that is by selling products or service that people or other businesses need. However, it's one thing to produce something of use to someone else, and it's another thing altogether to get the word out to potential customers who …

Meet the Don Draper of Guerrilla Marketing

In the grainy, black-and-white video footage, a terrified movie crew runs from something in the woods, their handheld camera shaking frantically. …

6 Small Business Marketing Strategies You May Not Have Thought Of

When your business is just starting out, you probably don’t have a huge budget to spend on advertising, and word of mouth doesn’t spring up by …

Online Guerrilla Marketing Strategies

For small businesses which have shorter budget than their competitive entities in the market, a synthesized and more active sort of <b>guerrilla …

Marketing

Guerrilla marketing: Why does it work so well?

The science behind using pictures of people in marketing to convert more leads<p>(MARKETING) People fear using their picture in social networking …

Marketing

The 28 Most Brilliant Guerrilla Marketing Campaigns We Have Ever Seen!

1. When Yahoo turned into Hulk<p>2. Would you sip, what you make your environment sip?<p>3. This campaign was run in a mall for Pet Healthcare<p>4. Now that …

50 Insanely Creative and Stunning Packaging Designs

<i>Think about your most recent purchase.</i>Why did you purchase that specific brand? Was it an impulse buy or something you genuinely needed?Now that …

Blinkist: Big ideas in small packages

Big ideas in<br>small packages<p>Get access to key insights from 2,500+ bestselling nonfiction books, transformed into powerful packs you can read or listen …

Non-fiction

The 16 Secrets Of Guerrilla Local SEO

Some people get so focused on rankings that they forget what great SEO is all about: marketing. Through applying the principles of guerrilla …

Marketing

The 50 Best “Best Of” Online Marketing Lists

Accurately measuring results is one of the greatest opportunities that we have access to through online marketing. Analyzing and evaluating these …

Zero Budget Marketing: Growth Hacking, Guerrilla Marketing, and More Buzzy Marketing Tactics (FS126)

In this episode, we take a question from a listener, mold it a bit to fit our broader audience, and then dive deep on how to grow a company (and when …

Jump-Start Your SEO With These 6 Surefire Tactics

Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.

How Engaging With Influencers Boosts Your Content Maketing

If you think you moved a giant rock by developing your content, well now you have to move a mountain to market it. Brands create a lot of content and …

Snapchat for Marketing: Who Really Uses It? [Infographic]

<i>Should marketers “Snap” to it?</i><p>Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a …

HuffPost - Breaking News, U.S. and World News | HuffPost

What is Guerrilla Marketing and How can It Work for Ecommerce?

There are many ways to optimize your site and focus on delivering the most impeccable customer experience, all of which are incredibly important for …

How small shifts in leadership can transform your team dynamic

Simple tweaks in communication and role-modeling based on the latest behavioral research can nudge employees into top form and create a more …

6 Surprisingly Simple Ways to Increase Email Signups

While it's certainly an oversimplification, it would be reasonable to say that the number of email subscribers you have is a direct indication of your business' overall health. In other words, the more email subscribers you have, the more likely it is that you're pointed in a successful</b> …

Starting Your First Social Campaign? Check These Best Practices First - Small Business Trends

Social campaigns can provide a huge boost to your business in a number of different ways. But the idea can be a bit overwhelming if you’re just …

Apply for these Upper West Side apartments starting at $566 a month

The odd may be low of snagging one of these apartments, but they're still probably better than winning the Hamilton lottery.<p>Glenwood Management has …

10 businesses you can start from a dorm room

Sure, not everyone can be the next Mark Zuckerberg, but starting a small business while in college is definitely possible.<p>There are several options that require little to no startup capital and can be done without an office space.<p>Entrepreneurship in college can help make valuable connections while …

5 Things to Consider Before Planning a Startup Marketing Campaign

It's tempting to jump in immediately, but your marketing campaign should be the product of careful consideration.<p>When you first start a business, you're excited. You want to grow as fast as possible, get through as many tasks as you can, and sacrifice whatever it takes to preserve your forward …

What Investors Look for in Startups & Founders

What exactly do investors look for in startups and founders? When you’re looking to fundraise, the answer to this question can sometimes feel like a …

Venture Capital

5 Ways to Align Marketing With Sales to Close More Deals

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Schedule more meetings? Have salespeople spend more time talking to colleagues instead of customers? It goes against conventional business wisdom, but a new survey of B2B marketers shows that meeting more frequently might actually solve …

italiers.com

Kickstarter lists 100 facts from 100,000 funded campaigns

After almost seven years online, Kickstarter can now boast that it has 100,000 successfully funded campaigns under its belt. A photography project called <i>Falklands/Malvinas: One War</i>, all Wars by a Nat Geo photographer helped it get to that number when it reached its goal on February 8th. To …

10 Ways to Fund Your Small Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>During the life of most any business, the owner will need to seek out cash to help with its growth or to keep it going through a rough patch. So, planning how to fund a business is hardly a trivial or brief topic. Indeed, a thorough …

Transforming Lufthansa's Brand Strategy: A Case Study

In the last two years, while we were building Frontify Style Guide (an online editor for techies and non-techies), we’ve talked about the topic with …

Web Design