Louise Desjardins

46 Flips | 7 Magazines | 1 Like | 5 Following | 3 Followers | @desjlou | Keep up with Louise Desjardins on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Louise Desjardins”

Here's Why Your Innovation Strategy Will Fail

Different types of problems need different types of solutions<p>,A decade ago, Apple looked unbeatable. It's launch of the iPhone completely revolutionized mobile phones and made good on Steve Jobs' vision of creating a hub of devices that connected people to technology. What's more, he did it with …

Innovation

Classic Au Gratin Potatoes With Cheese

Au gratin potatoes make a special side dish to a weekend dinner or holiday meal. Use red potatoes or Yukon gold in this dish.<p>The potatoes are briefly …

Recipes

Here’s What The Experts Want You To Know About Content Marketing

If you’re making your first steps in the world of content marketing or you don’t know which approaches will deliver the best results, you may want to …

ResMed Introduces Two New Easy Fitting CPAP Masks

<b>ResMed</b>, a big name in continuous positive airway pressure (CPAP) therapy for treatment of sleep apnea, has just unveiled new sleeping masks. The …

I graduated from Harvard and MIT – here are the 7 biggest mistakes people make on college applications

A few weeks ago, I gave you my seven tips to ace a college application.<p>Now that we are getting close to application deadlines, I wanted to share some mistakes students make that really hurt their chances of being accepted at their dream colleges.<p>1. Starting too late<p>My college essay (that got me …

The One Thing 30-Somethings Should Do to Save Money

When it comes to saving money, young people can be pretty shortsighted. Do I have enough to pay rent? Check. Can I afford few after work beers with …

This is Why You Need Marketing Automation to Get on Top

There are a lot of tactics businesses can use to help them stay on top of the competition. Being at the top of your game takes a lot of work and …

Marketing

5 Tips to Launching Your First Paid Instagram Marketing Campaign

eMarketer found that social networks are almost reaching an advertising saturation point, with 88.2% of US companies using at least one major …

Why You Need a Personal Brand as a Small Business Owner

Branding applies to businesses and people alike. If you’re a small business owner, crafting a personal brand is an important piece on the way to …

Blogging Should Be Part Of Your Marketing Strategy

Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. …

Learn How to Turn Your B2B Content Marketing Into A Profit Center

Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing …

Wellcut : le nouveau moyen social, simple et innovant de partager les vidéos sur internet

Rencontre avec Hélène Fromen pour découvrir We//cut, l’outil qui vous permettra de publier des extraits vidéos (entre 1 et 30 secondes) sur</i> …

6 boulettes à éviter sur LinkedIn et Viadeo

<b>Boulette n°1 - Mettre un selfie en photo de profil</b><p>Préférez un portrait « conventionnel » type photo d'identité sur lequel vous êtes reconnaissable, …

Réseaux Sociaux

Do Small-Business Owners Even Need a Personal Brand?

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Small-business owners are an interesting lot. They are focused, certainly. And busy? Beyond a doubt. But while they have enough vision and determination to launch companies, they often neglect themselves.<p>When I bring up the idea …

Small Business

How to Fake It When You’re Not Feeling Confident

Sometimes you feel like you’re in over your head. Perhaps you got a big promotion or are leading a new, high-profile initiative but you worry that you don’t have the right skills or experience to succeed. Are there strategies you can use to jolt your confidence? How do you “fake it ‘til you make …

7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

The term "branding" has been tossed around for a long time, but today nearly every individual has a personal brand.<p>Most of us may not have consciously cultivated our brands, but they exist nonetheless. They are the sum of your involvements, social media handles, online presence and relationships. …

The 7 Secrets Of Successful Personal Brands

Personal brands are easy to create but hard to develop into breakout marketing resources. The general idea is to create an identity around your own personality, showing off your expertise on your individual social media profiles and building an audience and a reputation. From there, you can …

Calculating the ROI of Customer Engagement

Juan Díaz-Faes for HBR<p>We know that customer engagement matters. Yet much of our thinking about engagement remains simplistic. Most current definitions of engagement are bimodal – someone is either engaged or they ‘re not. But this is a limited view that hampers our ability to manage engagement in …

Employee Engagement

50 Ways to Make Your First Sale

You've got a product. You've taken product photos and written product descriptions. You've set up your online store, populated it with great content …

Marketing

What Tech Companies Can Learn From Tyra Bank's New Startup

It takes a lot more than a great app or product to lead your tech startup to success. Most startups are thinking of everything else other than branding in their early, lean days, but experts agree that branding should begin from the moment you start looking for funding. Your brand is imperative in …

Business Strategy

I want a robot to manage my money - what are my options?

In recent years, "Robo-advice” – personalised help with your investments from a computer rather than a human being – has become one of the biggest buzzwords in personal finance, and a host of services have sprung up to meet the demand for hands-off investing.<p>But the sector is in its infancy and its …

Commentaires sur L’holacracy chez Zappos : ni chef ni hiérarchie. Vraiment ? par RQTH

Bonjour,<br>Je déterre votre post mais le cas est actuellement présent… Pas de chance, le seul à ne pas avoir eu de formation… c’est l’handicapé ! Et …

Management : les 3 règles à adopter en 2014

<b>Pour atteindre ses objectifs, le manager et l’entrepreneur ont tout intérêt à appliquer ces 3 principes de management, si ce n’est pas déjà le …

The public relations show 2013 - visual summary

On the 26th of November the Prezly team attended the Public Relations Show 2013 conference. These are the visual notes that we took while attending stream 3 'Technology, platforms and the future of PR'.

Are You Ready For the Store of the Future?

This vignette is a hypothetical composite—but not for long: Technology is transforming the in-store experience. Inexpensive analytics software and …

Leaders, Drop Your Masks

How can leaders spark and sustain change in themselves and their organizations?<p>I devoted my doctoral research to this question and came up with an unconventional answer: metaphors. My co-author Richard Badham and I wrote about four of them in this HBR article: fire (representing ambition), snowball …

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As customers gain more access to general company information via the Internet, they also develop a greater demand for details about a business's founder. That's why you need to take the time to craft your reputation in order to …

Marketing

You Can Win Without Differentiation

For decades, strategy gurus have been telling firms to differentiate. From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. Because if you …