Derrick Heydon

444 Added | 3 Magazines | 69 Likes | 12 Following | 14 Followers | @derrickheydon | I left my cozy job as a logistician with the United States Marine Corps to become an entrepreneur, entertainer and digital marketer.

26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth

A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it …

Marketing

The 5 Crucial Features of a High-Converting Landing Page

Convincing people to visit your website might be tough, but the real challenge is convincing them to convert once they get there.If your content …

Marketing

Retail Is Not Dead But Stores Are Closing. How To Keep Your Store From Dying

On Monday, Ralph Lauren announced they are closing their <i>flagship</i> Polo store in New York City as part of a drive to gain their footing in a rapidly …

Ralph Lauren

Counting clicks ... a beginner's guide to mastering Google Analytics

The freemium tool can provide a wealth of insight into how visitors interact with your website, but many entrepreneurs are not making the most of it<p>How do people find your website? How long do they stay? What is the user experience like on different devices? If you can’t answer these three …

Google Analytics

6 Steps to Writing Copy That Actually Converts

Most of the time, the art of exceptional copywriting boils down to understanding how to trigger action and emotion in your readers.<p>6. Try some individuality.<p>Your one-size-fits-all approach to content not working? Try shaking things up a bit.<p>This is not to say that you should start insulting your …

Marketing

4 Steps Entrepreneurs Need to Take to Get Comfortable Selling

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Of all the things an entrepreneur can be afraid of, there aren’t many that rank higher than the fear of selling. It’s a fear I know all too well.<p>While some believe the fear of failure is the biggest barrier to success, I’m not afraid to …

Entrepreneurship
Hung Up

3 Tricks to Building Value When You Sell

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are two things businesses can focus on when selling: features and outcomes. Often companies spend way too much time rattling off all the perks of a product or service and gushing about their own business ("We have the best technical …

Selling

When I started burning out in my late 30s, I didn't change careers or take a sabbatical — here's how I got back on track

In my late thirties I was living in La Jolla, California, and running a seminar business that was delivering sixteen eight-hour seminars per month in …

Time I

3 Common Sense Keys That Drive Repeat Customers

Once you realize you are selling to people you won't be mystified about what it takes to treat them right.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It's common sense that it's better and cheaper to keep a customer rather than recruiting a new customer. According to the <i>Harvard</i> …

Customer Experience

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you're the only one making decisions on how to reach more users for your product, knowing which …

Marketing
Public Relations

12 Secrets to Supercharging Your Personal Brand

How a powerful personal brand can help your business achieve massive success.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Look at anyone who's crushing it in business and life and you'll usually see it's not just their business that's doing well; they also have a powerful personal …

Entrepreneurship

5 Content Marketing Lessons From SNL in the Age of Trump

Take today's key issues and create meaningful content for your customers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whatever you think of his politics, President Donald Trump has been great for comedy. Saturday Night Live is having a revival of popularity as its hard-hitting …

Marketing

How to Win More Customers and Influence People in Your Business | Inc.com

The most powerful way to grow your business and your career these days is to become a visible influencer in your domain. People follow influencers on social media to find what they buy, who they vote for, and which social causes they support.<p>You don't have to be the smartest person in the room to …

Marketing

7 Influencer Marketing Insights You Need to Know Today

It was an invitation.<p>Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.<p>“<i>I think you are doing a</i> …

Public Relations

20 Creative Ways to Use Social Media for Storytelling

Storytelling has always played a part in successful marketing.<p>Stories enable us to build personality and create a connection with consumers. But can …

Social Media

5 Content Formats That Perform Way Better Than Plain Blog Posts

Jas Kaur is the co-founder of QuikConsult More than two-thirdsThe post 5 Content Formats That Perform Way Better Than Plain Blog Posts appeared first …

Infographics
Bestsellers

How to Use Facebook to Increase Brand Awareness

Facebook is still the most valuable social media platform for online marketing. With almost 1.2 billion active users, Facebook offers unprecedented …

Do You Have a Plan to Scale Content Creation?

Content marketing seems simple enough…at first. You write content, then you publish it. I can’t help but be reminded of this scene from <i>Mrs. Doubtfire</i>:<p>…

8 Traffic-Boosting Blog Secrets that Almost Feel Like Cheating

Some blogging techniques are downright unfair.<i>And that’s a great thing</i>.Everyone wants to get huge amounts of traffic to their blog, but some people …

Marketing

5 Proven Growth Marketing Tips To Double Your Sales

There is a saying that if you aren’t growing you’re dying.<p>As an entrepreneur that mindset is vital for survival. Growing sales in todays digital …

Advanced Facebook Page Insights: An Analysis Guide for Marketers

Want more information on how your Facebook audience responds to your marketing? Looking for a guide to help you explore your Facebook Page Insights? …

Facebook

Instagram Stories: How to Create Engaging Stories

Do you use Instagram? Wondering how Instagram stories work? To explore how to craft Instagram stories for business, I interview Sue B. Zimmerman. …

Social Media Marketing

9 YouTube Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on YouTube will change in 2017? As the importance of video continues to grow, many marketers are watching to see if …

Marketing

How to Drive Organic Search Traffic to Your Website

With Google changing the algorithm frequently and keyword changing every 4-6 weeks depending on what you sell, it's a cutthroat world when it comes to climbing to page one of search results these days. Your small business is competing with bigger brands with deeper pockets who can afford major SEO …

Google Analytics