Derrick Hayes

5 Flips | 1 Magazine | 34 Likes | 5 Following | 2 Followers | @derrickhayes108 | Keep up with Derrick Hayes on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Derrick Hayes”

Finding more mobile-friendly search results

Webmaster level: allWhen it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information …

The One Question You Haven’t Asked (But Your Client Wishes You Would)

Like many of you, I try to prepare very carefully for every client interaction. Your preparation will dictate whether you are granted face time for …

MAA calls for agencies to speak out against ‘pay and stay’

The U.K. Marketing Agencies Association (MAA) has called for more agencies to speak up about unethical, anti-competitive business terms being …

Advertising Industry

eBay to halt all regular UK ad deals to run programmatic-only ‘experiment’ with brands including O2

Online marketplace eBay is to run an ad trading experiment next year which will see it cease all regular ad deals to focus solely on programmatically …

The Scary Truth About Online Ad 'Viewability'

Last week Google matter-of-factly reported that it has come to realize thanks to “the advancement of new technologies” that many display ads that are served are not actually seen by a user. In recent study of Active View data by Google, it said in a blog post, it found that 56.1% of all ads served …