David Erickson

14,217 Flips | 7 Magazines | 49 Likes | 127 Following | 320 Followers | @derickson | VP of Online Marketing at Karwoski & Courage, e-Strategy Publisher, co-host of Beyond Social Media Show.

Facebook and Google hit with $8.8 billion in lawsuits on day one of GDPR

On the first day of GDPR enforcement, Facebook and Google have been hit with a raft of lawsuits accusing the companies of coercing users into sharing personal data. The lawsuits, which seek to fine Facebook 3.9 billion and Google 3.7 billion euro (roughly $8.8 billion in dollars), were filed by …

Privacy

We Asked the 18 Republicans Who Once Supported Trump for the Nobel Peace Prize About Their Decision. Only 2 Responded.

Like a lot of things that involve Donald Trump, the campaign to award the president the Peace Prize began as a fraud.<p>On February 27th, the Nobel …

Donald Trump

Study: Early AI adopters may gain "insurmountable advantage"

A pecking order is evolving in the newest stage of the digital era: aggressive early adopters of artificial intelligence are reporting elevated …

Artificial Intelligence

Westworld’s digital marketing is giving fans sneak peeks at the show’s biggest secrets

For HBO’s hit series, the line between marketing and storytelling continues to blur<p><i>Warning: mild spoilers below for the first five episodes of</i> Westworld <i>season 2, including the promotional teaser for episode</i> <i>6</i><i>.</i><p>For most of the people watching HBO’s science fiction series <i>Westworld</i>, when Betty Gabriel’s …

TV Series

How Do You Set Smart SEO Goals for Your Team/Agency/Project? - Whiteboard Friday

Are you sure that your current SEO goals are the best fit for your organization? It's incredibly important that they tie into both your company goals …

SEO

Snapchat ranks dead-last in a new advertising poll — and it shows how little progress has been made since its IPO”

Snap Inc. has struggled over the past year since its less-than-impressive IPO in 2017, and social media marketers taking notice are taking their business elsewhere.<p>As this chart from Statista shows, marketers were only slightly more keen to work with Snapchat in Q1 of this year than they were in …

Advertising

6 Steps to Create a Persona that Drives Your Marketing [Infographic]

Ask just about any marketer about personas, and they'll be able to tell you what they are. The problem is that while many marketers know what a …

Marketing

Facebook gave 4 reasons why it's ready to lose money and credibility to continue running political adverts

Facebook has spelled out why it's not about to ban political advertising anytime soon, despite ads around elections losing the company money and stoking controversy.<p>In a blog post published on Thursday, Katie Harbath, global politics and government outreach director, and Public Policy Director …

Political Advertising

Consumers Aware Of Data Compliance Outreach, Generally Opt-Out

Marketers, media, platforms and apps rushing to comply with the today’s deadline for the EU’s new consumer data privacy rules has not gone unnoticed …

Advertising Industry

7 Digital Marketing Podcasts All Marketers Should Listen To

StockSnap / Pixabay<p>Between new technologies and intense competition, the world is changing fast. To stay relevant you need to be learning and …

Marketing

32 Data-Driven Tips to Optimize Mobile Marketing [Infographic]

A shift has occurred over the past few years; digital marketers are beginning to think of mobile optimization first. This focus is valid and is due …

Marketing

It's Time For Agencies To Leverage The Power Of Voice

Imagine landing on a brand’s website and, instead of scrolling through pages of content digging for information, you have the ability to ask it anything you want to know. The site responds with audible answers or text, takes you where you want to go and provides a 100% interactive experience. Now …

Artificial Intelligence

Five Tips On Entrepreneurial Success For Emerging Millennials

The millennial generation is uniquely qualified for entrepreneurship, perhaps more than any other generation before. As millennials, a group defined by birth between 1982 and 2004, approach their late 30s, they have been in the workforce long enough now for the rest of us to see how they work and …

Marketing

Netflix Is Winning At Email Marketing -- Here's Why And What You Can Learn

Twenty years ago, Netflix began its first DVD subscription service. In 2007, it led the charge in offering television shows and movies directly to consumers’ computers through streaming. Now, Netflix is producing award-winning original content for its record-setting 125 million worldwide …

Marketing

Social Benchmarking: The New Frontier for Influencer Marketing

As brands pour billions of dollars into influencer marketing, the demands for new technology and data to measure effectiveness have increased …

Public Relations

It's looking more and more like Facebook's business dodged a bullet with the Cambridge Analytica scandal

The Cambridge Analytica scandal has given Facebook a black eye, but ultimately, it's likely to do little lasting damage.<p>That's the take of Daniel Ives, a financial analyst who covers the social networking giant for GBH Insights. Ives recently surveyed Facebook users from around the globe to get a …

Cambridge Analytica

How to Convince Customers to Share Data After GDPR

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” With the General Data Protection Regulation (GDPR) going into effect on May 25th, businesses will be required to protect the personal data and …

Customer Experience

More Than Half Of Local Businesses Still Lack Mobile Strategy

When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe …

Small Business

Report: Russian Facebook Ads Targeted Hispanics After Trump Win

Russian operatives bought dozens of Facebook ads in the wake of Donald Trump’s 2016 election victory that directly targeted America’s Hispanic …

Donald Trump

Tougher Data Privacy Rules Are a Scammer's Nightmare but Ethical Marketers Can Stay Calm

The Cambridge Analytica scandal is adding momentum to a global regulatory push.<p>6 min read<p>We have witnessed a tipping point in digital marketing.<p>The Cambridge Analytica scandal marked the moment the average person realized the influence possessed by digital marketers. When the agency was exposed for …

Marketing

Alexa Flash Briefings: What Marketers Need to Know

Shares 0<p>Want to reach people regularly via their smart speakers?<p>Wondering how Alexa flash briefings work?<p>To explore how marketers can benefit from …

Smart Homes

Marketing School | Digital Marketing | Online Marketing: Your Traffic Is Going to Tank and You Won't be Able to Fix It | Ep. #663

In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem.<p><b>TIME-STAMPED SHOW</b> …

Marketing

3 tactics that can impact your marketing budget

What should you consider when putting together your marketing budget?<p>That depends on the marketing tools you plan to use.<p>Here are three marketing …

Marketing

Banner Blindness: Eye-Opening Observations, Recommendations & Remedies

Dateline 1994. The crude pile of pixels below from AT&T appeared on a website called "HotWired".<p>About 44% of the people that saw it clicked.<p>The event …

Digital Advertising

Introducing Search Engine Land's 'Guide to PPC'

Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement? Check out …

Marketing

Stop the discontent with your content

Audiences are sick and tired of seeing shedloads of the same material over and over again. Fact.<p>According to Joe Pulizzi, Founder of Content …

Marketing

Federal Election Commission Can't Decide If Russian Interference Violated Law

As tech companies and government agencies prepare to defend against possible Russian interference in the midterm elections, the Federal Election Commission has a different response: too soon.<p>The four commissioners on Thursday deadlocked, again, on proposals to consider new rules, for example, for …

Elections

7 Steps to Creating Effective Social Media Reports

Social media is now a crucial part of any digital marketing strategy, but in order to maximize your social media performance, you need to understand …

Public Relations

7 Data-Backed Ways To Write Email Subject Lines That Boost Open Rates

Here’s the thing: You want to write email subject lines that actually work. You know…<p>…the subject lines that <b>get noticed in busy inboxes</b> [because you …

Marketing

6 email marketing tips for offering value to potential customers

It happens in a nanosecond, and you’d better deliver.<p>If your subject line induces recipients to open your email, they expect a payoff—something of …

Marketing