D.g. Montgomery

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Chipotle Mexican Grill signs sponsorship deal with Major League Soccer - Philadelphia Business Journal

By John George <br>– Senior Reporter, Philadelphia Business Journal<p>Mar 3, 2014, 11:51am EST<p>Chipotle’s Mexican Grill signed what it said is its large …

MLS: Chasing The Big Leagues

This month is known as “March to Soccer” for the faithful of Major League Soccer. It also marks the beginning of MLS’ 19th season, in what has been a …

MLS Tries New Tagline to Get You to Love Soccer: 'For Club and Country'

With the start of the Rio De Janeiro World Cup less than 100 days away, MLS will break a new campaign this week themed "MLS: For Club and Country," …

Launching a Career in Sports: Advice from the Sloan Sports Analytics

<i>This article is a guest post from Rich Campbell, Sports Marketing Professor at Sonoma State University who recently attended the Sloan Sports</i> …

To Sell Minor League Merchandise, Just Add Bacon

Never mind bacon-scented alarm clock apps. The hottest craze in bacon is baseball hats. The Lehigh Valley IronPigs, Triple-A affiliate of the …

Coming Soon Page

Minor League Baseball, Meet Major League Advertising

Is there interest?<p>“We’re the challengers. [Corporate advertisers] have been to minor-league games before, but they thought of it as an experience with the 5,000 people in the stadium. When they realize we can create scale, I see lightbulbs going off.”<p>What’s the pitch?<p>“We tell corporate America what …

So you want a job in pro sports?

About Charles Johnson<p><i>Make a hundred calls, cover the phones, get a sale, ask for a referral, and work the sales table. I’m tired of making all these</i> …

MLS vs the major leagues: can soccer compete when it comes to big business?

As the 2014 Major League Soccer season starts up, the league will soon enter into collective bargaining negotiations with the players’ union. It’s no secret that the last round was particularly nasty, and almost ended in a strike. Negotiations with the referees have already led to a lockout. What …

MLS equals MLB in popularity with kids

Are MLS players now America’s “Boys of Summer?”<p>For the first time in the 20-year history of the ESPN Sports Poll, Major League Soccer has caught up …