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Teen crashes into exam building during her driver's test, police say

A teen in Minnesota hit a bit of a snag during her driving test Wednesday afternoon when she accidentally crashed into the building of the exam office, police said.<p>The collision occurred after the 17-year-old girl put the car in drive when she really meant to put it in reverse, the Buffalo Police …

This One Dish Will Boost Your Metabolism and Calm Inflammation

There's nothing better than making something you know is both nutritious and out-of-this-world delicious, especially when it requires any more than …

Food

Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency | Retail Dive

Multinational retailer Carrefour recently saw a 400 percent increase in mobile application engagement thanks to beacons, pointing to the technology’s …

What Is Local Government? - Definition, Responsibilities & Challenges - Video & Lesson Transcript

Local Government<p>Have you ever received a speeding ticket? If so, then you've dealt with your local government. The police officer was likely a city …

Report says 62 percent of shoppers are motivated to purchase when ads are pushed while in store

May 22, 2014<p>Global mobile agency Fetch has announced the results of its ‘Engaging the Mobile Shopper’ report, which was conducted among more than …

iBeacons Usher In The Contextual Shopping Era

If the writing was not on the wall already that the use of proximity-aware beacons was the future of retail, now we have some data to back it up.<p>According to a study by inMarket, the use of beacons (Apple brands these as iBeacons, and has already shipped millions of capable devices) in retail …

US Bank predicts beacon-enabled personalized banking surge in 2015 | Retail Dive

U.S. Bank, working with mobile capture software company Mitek, predicts that banks and financial institutions will see beacon usage take off in 2015, …

The New Happy Meal: Beacons Drive Sales at McDonald's

Fast food locations are quickly becoming a hotbed of mobile commerce.<p>With millions of regular and repeat customers, savvy marketers are deploying the …

How Proximity Marketing Is Driving Retail Sales

Dating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served companies and their investors very well. And although the Four P’s have gone through various iterations over the …

Top 5 Infographics of the Week: The iBeacon Opportunity

If you haven't heard the buzz about iBeacons by now, now is your chance to get up to speed. So what are they? iBeacons are Apple's version of …

Big Ideas for Small Business

Big Ideas for Small Business is a national peer network led by the National League of Cities (NLC) that aims to accelerate efforts by local …

Is Social Media a Friend or Foe of Government?

Jeffrey Horne wasn't new to social media. He liked using Facebook and Twitter to keep up with friends and had dabbled some in blogging. Early last …

6 ways mobile will change how you market in 2015

More than in any other year, a customer-centric strategy will be the biggest driver of a successful marketing program in 2015.<p>With mobile now the first screen in consumers lives — and a primary channel for brands to connect with consumers — marketers must closely examine their 2015 programs through …

6 IoT retail projects using beacon tech

Innovations in beacon technology are making the UK retail sector more intelligent.<p>Beacons are low-energy Bluetooth devices that push location …

3 Ways Beacons Can Boost Retail Sales & Customer Loyalty

By Lisa Cramer, InReality<p><b>Beacons.</b> Last year they dominated the media waves. This year they will start to dominate the store, driving loyalty and …

Beacons At Retail – So What? - Media, Telecoms, IT, Entertainment - United States

United States: Beacons At Retail – So What?<p>Beacons have been around for years in online and mobile media channels, but they now seem poised to …

How beacons — small, low-cost gadgets — will influence billions in US retail sales

Beacons are among the most important new mobile technologies helping real-world merchants win back sales. These low-cost devices communicate with smartphone apps indoors through a Bluetooth signal. Last year saw tons of retailers testing beacons, including Macy's and Target. This year, hundreds of …

eCommerce

37% of Large Retailers to Deploy Beacons This Year

Many large and small retailers plan to deploy beacons this year but those in the middle, not so much.<p>Comprehensive research around beacon deployment …