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D (December edition)

Good stuff for your brain to chew on, from brand building expert, speaker, and author Denise Lee Yohn

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Most recent stories in D (December edition)

Denise Lee Yohn
Nov 8, 2013
check out my slideshow: musings about marketing from #restaurant industry leaders #fallmeg2013
Denise Lee Yohn
Nov 8, 2013
is #subscription #commerce a passing fad or a viable #business model? check out my interview with #naturebox ceo:
Denise Lee Yohn
Nov 12, 2013
stop giving back!
denise lee yohn
Why Marketers Need To Stop Giving Back
Forbes - On Marketing
This article is by Denise Lee Yohn, a brand-building expert, speaker and writer. She is the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January, 2014.) Read more by Denise at http://deniseleeyohn.com/bites/best-bites. If your …
denise lee yohn
Primed For New Product Success
qsrmagazine.com - Get the answers you need to build a strong brand! Brand New Perspectives is now taking your questions. If you are an owner, operator, or company executive with an issue or idea about brand building, complete the question form and brand expert Denise Lee Yohn will respond in an upcoming column.
Q: What are the best ways to promote a new menu item? A: Product innovation is no longer simply a positioning strategy; it's become a necessity for …
Denise Lee Yohn
Nov 15, 2013
brand book bites from #REMOTE & interview w/ @37signals co-founder @jasonfried new on brand-as-business bites

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D (December edition)

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