denise lee yohn

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Nonfiction Book Review: What Great Brands Do: The Seven Brand Building Principles That Separate the Best from the Rest by Denise Lee Yohn. Jossey-Bass, $27.99 (240p) ISBN 978-1-118-61125-8

What Great Brands Do: The Seven Brand Building Principles That Separate the Best from the Rest<p>Denise Lee Yohn. Jossey-Bass, $27.99 (240p) ISBN …

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Brand Marketing

On-site Brand Marketing Training<p>Google. IBM. Apple. These are among the world’s most powerful brands. But most companies struggle with brand …

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Why Marketers Need To Stop Giving Back

If your company prides itself on giving back to the community by way of charitable gifts, it’s time to rethink what you’re doing and why.<p>Gone are the days when companies were viewed as socially responsible merely as a result of contributing to the local college or supporting their branch of the …

Primed For New Product Success