Denise Picton

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Beyond demography in a fragmented digital world | Marketing Magazine

<b>Demographics were the best we had, writes Steve Sammartino. It’s time to move on.</b><p>If you entered the marketing game any time before the past 10 years …

Gender at Work Is Not a Women’s Issue

Is gender a women’s issue? Many women still seem to think so. Which is why many men think so too.<p>At a huge tech conference last month, I was invited to give a speech on “Women in Tech.” Given this (typical) label, it attracted a majority of women. I assumed that the men attending would be a fairly …

Improving Customer Satisfaction with Simple Analytics

Let’s say that you’re a customer service operations manager with a ton of data sitting on your desktop — customer service call stats, email data, customer satisfaction reports, etc. You’re staring at a mountain of customer shipping and delivery data, and an always-open daily dashboard counting …

What Is Disruptive Innovation?

The theory of disruptive innovation, introduced in these pages in 1995, has proved to be a powerful way of thinking about innovation-driven growth. Many leaders of small, entrepreneurial companies praise it as their guiding star; so do many executives at large, well-established organizations, …

Control the Negotiation Before It Begins

Countless books and articles offer advice that can help deal makers avoid missteps at the bargaining table. But some of the costliest mistakes take place before negotiators even sit down to discuss the substance of the deal. That’s because people fall prey to a seemingly reasonable—but ultimately …