James de Souza

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Avoid These 5 Customer-Care Traps

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the end of the year rapidly approaching, most companies are busy putting the final wrapping on their 2015 fiscal plans and stuffing their strategies with sales and marketing programs to bring joy to their CEOs. But perhaps the most …

Customer Service

4 Gentle Ways to Make the Sale Now Instead of Later | Inc.com

Aggressiveness in sales comes across as pushy, manipulative, and downright desperate. It not only makes customers cringe, it causes them to delay their purchases or make them somewhere else altogether. Closing a sale, however, needs to happen in a timely manner for all parties concerned. Customers …

Selling

5 Levels of Remarkably Effective Delegation | Inc.com

Delegation is one of the most important skills for managers to learn and apply. When you delegate tasks to employees, you greatly increase your ability to deliver the results your business depends on to grow and thrive.<p>As Stanford Business School professor Jeffrey Pfeffer put it, "Your most …

Employment

You’re not ready for content marketing

We can all agree that it would be a pretty poor strategy for someone to jump into the deep end of a pool without having mastered the doggie paddle. …

Marketing

What Disney and Playboy Can Teach You About Branding

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> No B.S. Guide to Brand-Building by Direct Response<i>,</i> <i>business coach and consultant Dan S. Kennedy offers a no-holds-barred plan to creating and profiting from a powerful brand.</i> <i>In this edited excerpt, the author discusses two</i> …

To This Day