Deepak Dhingra

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The Steps You Should Take If You Want to Build Business Off Referrals

Move past the mentality of "wanting referrals and wanting them now" by considering the strength of your relationships.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>So, you want referrals and you want them now? Well, you can’t have them. Unless, you’ve built meaningful relationships …

Networking

Creating a Winning Cross-Channel Marketing Strategy

rawpixel / Pixabay<b>Creating a Winning Cross-Channel Marketing Strategy</b>Cross-channel marketing, also known as multi-channel marketing, or omni-channel …

Marketing

Infographic: 64 content marketing stats to inform your strategy

Companies with content marketing strategies see six times the conversion rate of businesses that don’t.<p>That’s just a taste of the information …

Marketing

A Professor Has Uncovered The One Element That Has The Biggest Effect In Marketing

When it comes to marketing, it can be easy to complicate things. Which social media platform should you use? How can you apply big data to your latest campaign? How granular should you get with your testing? And so on…and so on…<p>But really, the root of all marketing is much simpler than we tend to …

Consumer Behavior

5 Fascinating Marketing Automation Tactics that Can Help Your Business Grow

Automation is considered the next major frontier in marketing, but are you extending your business’s automation practices far enough? For too many …

How to Attract High-Value B2B Customers in 3 Easy Steps

Generating leads and attracting more customers has always been (and always will be) a top goal for businesses. However, some customers are more …

20 free marketing ideas for small businesses - SQUIRRELS & BEARS

More often than not, money is tight for small businesses and marketing is often seen as a ‘nice to have’ rather than an essential part of business …

How to Write a Business Plan in Seven Steps

Learning how to write a business plan not only leads to a great blueprint for running a company, it forces you to take a good look at how your …

If You Are Building A Subscription Service, It Is Time To Rethink The Marketing Funnel

Subscriptions services like Ipsy, Blue Apron, and Dollar Shave Club continue to be popular, but finding profitability with a subscription model business is a tall order. The problem is that many people will try something once, but only a select few make the ideal, loyal consumer for a niche …

How can online retailers strike the right chord for reaching more shoppers

India is expected to become the third-largest consumer market in the world by 2025, according to a report by the Boston Consulting Group. Some of the …

6 Ways to Think Outside the Box When Marketing Your Small Business

Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are …

The 80/20 Rule for Email Marketers

There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes.For email …

Desktops Still Pull Highest Email Revenue, Study Finds

Smartphones are the leading channel for email opens. But they lag behind desktops in producing conversions and revenue, according to a study by …

Forget Retirement - Many Baby Boomers Are Starting Small Businesses Instead

The baby boomers aren’t slowing down. Far from looking forward to retirement, baby boomers are energetically making their mark on small business, according to a recent survey from Guidant Financial.<p>The <i>2018 Small Business Trends for Baby Boomers</i> survey of more than 2,600 small business owners and …

Entrepreneurship

10 Venture Capital Investors That Every Entrepreneur Should Be Pitching Right Now

The most important factor in a successful funding round and a prosperous investor relationship is knowing who to present your pitch deck to and when. In this regard, I recently covered the pitch deck template that was created by Silicon Valley legend and VC, Peter Thiel (see it here), where the …

Venture Capital

How to Lay Out Your B2B Website to Maximize Conversions

While there are several ways to increase your conversion rate, the very first part to pay rapt attention to is your website design. Remember, it’s …

Infographic: 44 words and phrases that are killing your message

For good writing, less is often more.<p>Disposable comments and trivial remarks make reading more difficult for your audience and muddy the meaning of …

Study: Consumers Aren’t Using Ad Blockers, Still Like Desktop Ads & Aren’t That Keen On Video

A new study into advertising trends by digital marketing and advertising firm Choozle has contradicted some well-held beliefs of the advertising …

How to Document Your Content Marketing Strategy

Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the …

Email Helps Drive Retail Purchases, Study Finds

Email ranks as highly as TV as a way to plant to seed in the minds of retail shoppers, according to Building Loyalty With Dynamic Shoppers, a study …

eCommerce

3 Mistakes That Will Tank Your Marketing Strategy -- And How to Fix Them

Brands are spreading themselves thin, diluting their efforts. Here's how to avoid that mistake at your business.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be …

12 of the Best Online Marketing Tools

The web offers countless tools to assist in your marketing efforts. Entrepreneurs from YEC shared their favorites.<p>There is a plethora of online tools …

What B2B Marketers Can Learn From B2C Marketers

While business-to-consumer (B2C) marketing has embraced the power of data, business-to-business (B2B) marketing has been surprisingly slow to catch on. Companies that want to compete in the B2B marketplace need to be as sophisticated as their B2C cousins by using data to accurately target and …

5 Reasons Why Your Digital Advertising Metrics Are Inaccurate

If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, “more measurable” has been toward the top …

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

An in-depth neuroscientific study sponsored by the Postal Service Inspector General's office (OIG) found direct mail ads to be superior to those …

'Advertising has become less important,' says this advertising CEO

With 22 years heading up an independent agency under his belt, Mark DiMassimo believes traditional advertising's days are numbered.<p>"Advertising is …

Why Your Business Needs An Automated Marketing Funnel And System

The life journey of an entrepreneur is ever-changing. It’s full of winding roads, bumps, detours and roadblocks. Those who think it’s going to be a straight path to the top are in for a big surprise.<p>While the journey will be full of twists and turns, there is one way to make sure your ride is as …

Bypassing The E-Commerce Behemoths

<b>The Age Of Merchant Independence</b><p>Small and medium-sized (SMB) online retailers today are faced with a tough choice: Surrender control and leave their fate in the hands of Amazon or some other mass-marketplace, or maintain control by connecting directly with customers on their own websites, where the …

How to Avoid Each of the 6 Most Common Reasons Digital Lead Generation Systems Fail

Many entrepreneurs abandon their sales funnel before giving it sufficient resources and time to succeed.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Businesses seeking growth are often eerily similar to serial dieters.<p>There's a process for achieving a healthy weight that will always …

The Internal Processes Marketing Teams Should Automate Now

There are a number of misconceptions surrounding marketing automation. For instance, many marketers think that using automation technology involves a …