Denise Spadafora

Do Consumers Believe in Advertising?

Don't let Don Draper fool you. Advertising is not as simple as a catchy slogan or clever pitch. As industries shift away from print advertising …

'Smart' story-telling pajamas invented by father of 6 - TODAY.com

Today<p>A group of kids — two of inventor Juan Murdoch's children, plus a handful of their friends — wearing Smart PJs. Note the dot clusters: There are 47 unique patterns on each pair.<p>As a dad who loves to read to his kids at bedtime, I was a little skeptical about Smart PJs. They're certainly …

How "average" are you? The ABS has used Census data to paint a picture of the "average" Australian. "The Census shows that if there was an average Australian, they would be a married woman, living with her husband and two children in a three-bedroom house in a suburb of one of Australia's capital cities," says Jane Griffin-Warwicke, director of Social and Progress Reporting at the ABS. "They have lived in that house for at least five years, and have a mortgage where they pay $1800 a month." Click through for a full run-down on what it means to be "average": http://ow.ly/1V0jsF

Keeping tabs on kids' behavior

November 09, 2012 | 3:40 PM<p>Embed Code<iframe src="https://www.marketplace.org/2012/11/09/education/keeping-tabs-kids-behavior/popout" frameborder="0" width="100%" height="240px"></iframe><p>Copy<br>• Close<p>Embed Code<iframe …

At Toy Fair 2013, the iPad Is the Real Plaything

Stroll around the 2013 International Toy Fair and you'll see tons of toys spread out in the 266,229 square feet of show floor space. Obviously, it's …

Kids Want iOS Devices Over Consoles for Christmas

A survey conducted by Nielsen has discovered that there's greater demand for tablets than consoles these days.<p>iOS devices are the most demanded …

Burberry Selects Carat as New Global Media Agency

Burberry has selected Carat as its new global media agency after a review, Ad Age has learned.<p>According to industry executives, the final round of …