Domino Kay Ortega

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How to: Jessica Alba's Retro Glam Curls from the 2012 Met Gala!

50 Time Saving Tips for Small Businesses

As a small business owner, free time is probably not something you have a whole lot of. What you do have a lot of are tasks to accomplish and …

Psychology of Color in Marketing Infographic

Perhaps no choice is as vital to marketing success as the colors you use. Whether selecting the color for a specific product or for a email marketing …

Psychology of Color | Info Graphic | Visual Meaning

Using orange lettering in your calls to action is a good strategy because orange psychologically represents a friendly and confident brand, and will …

A 30 Point Checklist for Your Startup - Small Business Trends

So you want to start a business – congratulations! Once you get over the initial excitement, it’s time to break down the process of launching your …

8 Common Characteristics of Successful Business Owners

Over the past 15 years I’ve started several companies and helped thousands of others. In doing so, I’ve seen tremendous successes. I’ve also …

The Secret to a Strong Branding Message? Focus.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs are hustlers. We wear many hats. We're like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass …

Customers

How to Set Your Salary

It's your business and your budget -- which means the size of your paycheck is entirely up to you. But while the freedom of setting your own salary sounds great in theory, in practice most business owners find it tough to call.<p>Should you pay yourself what you need to cover expenses? What your …

Business Development

How to Calculate Gross Profit

One of the most important financial concepts you will need to learn in running your new business is the computation of gross profit. And the tool that you use to maintain gross profit is markup.<p>The gross profit on a product is computed as:<p><b>Sales - Cost of Goods Sold = Gross Profit</b><p>To understand gross …