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Creating relevant content throughout the customer journey

Content marketing is not simply making people want stuff, but making sure they get what they want – a product or service that fits their needs, which they understand how to use and which will deliver on the promise made to them.<p>If advertising states the brand promise, direct marketing was …

As Marketing Goes Digital, The Customer Becomes The Marketer

In the 14th and 15th century, The Khan in Egypt and the Grand Bazaar in Turkey became the epicenter for buying and selling goods. Competition was fierce and traders quickly realized the only way to build a sustainable business was to intimately know your customers and their needs. While marketing …

Making sense of mobile marketing: it's about the customer journey

Immediate revenue from mobile web sessions is below those from fixed computers, according to figures from market research firm Monetate, which tracks per-session revenues from ecommerce sites, and breaks out the data based on device. User sessions on traditional fixed Internet devices still earn …

Transforming Customer Experience: From Moments to Journeys

Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When …

The Four Moments of Truth That Lead to Meaningful Customer Experiences

Brian Solis, renowned keynote speaker, bestselling author, digital analyst and principal at Altimeter Group and Nick Stein, Senior Vice President of Marketing at Vision Critical, reveal the four moments of truth that lead to meaningful customer experiences.<p>This summary presentation deck covers:<p>- …

Charities must make the most of smartphone and tablet technology

A recent article by Zoe Amar for the Guardian Voluntary Sector Network was a clarion call that chimed with our own mantras about the role technology has to play in growing giving.<p>We've spent the last decade innovating to help grow generosity and witnessed nothing short of a revolution in the way …

Article Details Articleid=59308

Condition monitoring turns to milling machines<p><i>Condition-based monitoring is playing an increasingly important role beyond conventional plant and</i> …

Steam Turbine Rotor Vibration Failures: Causes and Solutions

<i>Steam turbine rotors bend during operation, but the bearing and supports are designed to keep the static and dynamic forces under control. However,</i> …

10 years' time: charity communications and marketing in 2024

What's going to happen to charity communications and marketing in the next 10 years? Given that "Lord only knows", though true, isn't terribly helpful, I've grouped my predictions into four key themes: recognition, integration, personalisation and innovation.<p><b>Recognition</b><p>Communications is still a …

OFCOM reveals UK digital advertising trends: stats

<b>In 2012, 36% of advertising spend in the UK was on digital. This is up from 19% in 2007.</b><p>This statistic comes from OFCOM’s 2013 International …

McKinsey Consumer Decision Journey

The funnel is dead. Long live the consumer decision journey

Without the ability to understand their customers, companies will find it difficult to be where their customers are.<p>If there were 10 Commandments for …

The consumer decision journey

Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new …

Ctrl Alt Delete | New Location at KristiJAllen.com

In 2014, “big data” is labeled the big trend of the year. In the marketing and communications industry, mastering the act of collecting, producing …

Perspectives from The Economist Intelligence Unit (EIU)

Economics

Marketing & Sales

May 2018 – With customer expectations rising and new technologies emerging, constant renewal of customer transformations can never be over.<p>May 2018 – …

Charity trustees need help with social investment, says Charity Commission report

Charity trustees need more support and information to become involved in social investment, according to a report published by the Charity Commission.<p>…

Retirement

4 Tools That Improve Your Social Media Analytics

Do you want more insight about your social media activities?<p>Are you looking for a tool to bring important analytics to one place?<p>In this article, …

Social Media

Causes Get a Home on Flipboard in New "Big Ideas" Category

Causes Get a Home on Flipboard in New “Big Ideas” Category<p>Inside Flipboard / July 23, 2013<p>Some of the biggest ideas of our time are also the …

11 nonprofit Pinterest board ideas you can steal

Check out how AARP, NWF & Oceana are using Pinterest<p><b>Target audience:</b> Nonprofits, cause organizations, foundations, NGOs, social enterprises, …

20 Things Life Is Too Short To Tolerate

You don’t have to settle, it’s simply a choice you make every day. If you feel like you’re running in place there’s a good chance you’re tolerating …

3 Ways to Rebuild Your Life When You've Hit Rock Bottom

<i>“Thinking will not overcome fear, but action will.”</i><p><i>– W Clement Stone</i><p><b>In 2010 I had the best year of my life. By far.</b><p><b>And then in 2011, I had the worst</b> …

10 Choices You Will Regret in 10 Years

<b>“If only…”</b> These two words paired together create one of the saddest phrases in the English language.<p>Here are ten choices that ultimately lead to …