Dean Marsden

831 Flips | 2 Magazines | 162 Likes | 10 Following | 476 Followers | @deanmarsden | Digital Marketer with interest in all things technology and websites

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google

Searchmetrics has published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze …

Live video comes to Instagram Stories in the UK

While Facebook and Instagram are fundamentally different platforms, that doesn't mean they aren't taking inspiration from each other. About a month ago, Instagram adopted live video streaming, a feature that has been blowing up on Facebook, but it was only available to users in the US. Today, the …

Instagram

Facebook tests mid-roll video ads

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Facebook's quest for new channels for advertising is prompting it to test mid-roll video ads, according to Recode.<p>This is crucial for the company because it may help it …

Amazon begins testing Product Listing Ads on AdWords

In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of …

Google Calls Out Sites With Taboola Or Outbrain Links

Nathan Johns, a relatively quiet search quality analysts in the Google Search department posted on Twitter that sites writing about fake news should …

Google brings campaign-level audience targeting to all AdWords advertisers

The wait is over. Advertisers can finally add audience lists at the campaign level in AdWords. No more having to waste oodles of time adding …

Russia could soon block LinkedIn

Russian court says the business networking site breaks a law protecting Russians' personal data<p>Russia could soon block LinkedIn, after a Russian …

RIP Vine: A Tribute To A Creative Platform Gone Too Soon

As Twitter announced its layoffs, we mourn the end of its influential, unprofitable Vine.<p>It’s been a rough morning for Twitter. Shortly after the ubiquitous, essential, yet still somehow struggling communication platform announced that it would be laying off 9% of its workforce, the axe fell on one …

7 Bing Ads Changes That PPC Marketers Need to Know by @DannyNMIGoodwin

A major redesign of the Bing Ads user interface will change the way you create new campaigns on the platform. Here's what PPC marketers need to …

Bing Ads rolls out a new, more comprehensive campaign setup process

The new workflow offers more access to features and functionality during the initial setup. The post Bing Ads rolls out a new, more comprehensive …

How to Check if Your Site's Been Hit by Possum or Penguin 4.0?

<b>Possum & Penguin 4.0:</b> Has Your Site Been Hit By The New Google Updates?<p>By: <b>Inessa Bokhan</b><p>October 4th, 2016<p>With Google rolling out change after change …

SEO

Google opens the AMP fire hose

Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from …

Penguin 4, what we know and how to react

Since the release of the latest version of Google Penguin last week the industry has been awash with speculation and opinion on what this means for …

What’s new and cool at Google from SMX East 2016

At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. …

Google (finally) launches cross-device retargeting

In a big change, Google enables cross-device remarketing for signed-in users. Please visit Marketing Land for the full article. Please visit …

Apple is bringing ads to App Store search results next month

Starting October 5, the ads for iOS apps will appear at the top of your App Store search results when you enter a keyword in the search box. Apple hopes that they will help users discover lesser-known apps that they might not have stumbled across in the charts.<p>The ads you see will be relevant to …

AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments

Google will soon retire AdWords Campaign Experiments. All advertisers will be transitioned to the newer Drafts & Experiments tool for trialing …

Twitter Dropping Handles and Media Attachments From 140-Character Limit Starting September 19

Twitter's planned update that will make additional characters available for tweets is coming on September 19, reports <i>The Verge</i>. As was announced in May, Twitter will stop counting Twitter handles, photos, GIFs, polls, and other media content within the 140-character limit allowed for each tweet, …

Twitter's new, longer tweets are coming September 19th

The company is changing the way it counts 140 characters<p>Twitter is about to make a big change to the way that tweets work, <i>The Verge</i> can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count toward the platform's 140-character limit. Media …

Facebook makes it easier for brands to cross-post videos produced by publishers

Facebook Pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook …

Google Analytics can now summarize your data with automated insights

Google’s making it easier for Google Analytics users to find the important trends in their data.<p>The change is already live in the Google Analytics app for iOS and Android, where, in the Assistant screen, you should now see automatically generated insights.<p>For example, if your website or app had a …

Instapaper is Joining Pinterest - Geek News Central

Instapaper announced that it is joining Pinterest. I use both Pinterest and Instapaper (rather sporadically). The biggest change that has been …

Google now requires more reviews for Seller Ratings to show in ads

Google hasn’t made it official, but the company has been telling some customers that there is a new minimum for Seller Ratings extensions to display …

Introducing the new Google Merchant Center

Retailers have long been using Merchant Center to connect their product data to Google -- letting millions of shoppers find their products on …

Flipboard Will Soon Begin Selling Programmatic Mobile Ads

Flipboard is turning a new page and will begin selling programmatic display and native ads.<p>The mobile app known for offering users a sampling of …

Available today: three ad innovations for a mobile-first world

The shift to mobile is no longer happening, or will happen — the shift to mobile has happened. At the Google Performance Summit in May, we announced …

Google rolling out price extensions for mobile text ads

Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text …

More prominent reporting helps you monitor the health of your automated bidding

Automated bidding in AdWords is an invaluable tool that helps marketers save time and improve performance. Powered by Google’s machine learning, it …

New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout

Google is constantly testing and iterating on how it displays product listing ads. The team at CommerceHub spotted two new variations this week. In …

Pinterest Adds 4 New Features To Boost Sales by @DannyNMIGoodwin

Pinterest is upping its ecommerce game. Here are the four new shopping features Pinterest has introduced to help businesses boost sales.The post …