Argyle Interactive

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Try These Low-Cost Ideas For Using Video In Your Content Marketing

Video is an essential tool to have in your content marketing toolbox. Just look at these statistics:<p>Including a video on a landing page can increase conversion by 80%.<br>• Video in an email can increase click-through rate by 200 to 300%.<br>• YouTube’s mobile video consumption increases 100% every year.<p>One …

Digital Marketing

The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Spotify acquired video discovery startup MightyTV.</b> The acquisition is another step for the the music streaming company to turn its free tier into a standalone business and signals its ad tech ambitions, as ad tech …

Advertising

62 Percent of Small Business Owners Say Facebook Ads Don't Work. Here's Why Experts Disagree.

Are Facebook ads ineffective, or is the problem user error?<p>In January 2017, Small Business Trends released the results of a survey of over 2,600 small-business owners, revealing that 62 percent of them believe Facebook ads are ineffective. With complaints of little-to-no ROI, these entrepreneurs …

Small Business

Facebook is going to start showing commercials in the middle of videos you watch

Facebook's grand plan to become the future of TV is coming together.<p>On Thursday, the company announced that it will let publishers show ad breaks in the middle of their prerecorded videos for the first time.<p>More Facebook pages will also be able to show ad breaks during their live broadcasts, a …

Facebook

How to Use Psychology to Create High-Performing Content

Focus on what your audience is thinking, not what your competitors are doing.<p>When email marketing first started becoming popular in the late 1990s, it was possible to get open rates over 80 percent. When AdWords started getting traction, you could buy clicks for high-volume keywords at very low …

Google blurs the line between websites and Android apps

With its latest Chrome Beta release, Google has given app-like websites called "Progressive Web Apps" a higher status on Android. If you launch a site like Flipkart Lite in the latest Android Chrome beta, you'll now get the option "add to home screen," where it'll appear like any other app on your …

Google

4 SEO Mistakes You Need To Fix Now

Credit: Pixabay<p>If you care about the success of your business, you must, by proxy, care about how you rank in search engines when users query relevant keywords. You’ve recently decided to focus on search engine optimization (SEO), and you’re seeing improvements, but they’re very gradual. You might …

SEO

Facebook ads are 'far less viewable' than some advertisers were expecting

Having suffered a number of embarrassing bugs that caused Facebook to both overstate and understate some of the measurement metrics that advertisers and publishers rely on, the company has recently made efforts to be more upfront about future errors and it has agreed to allow more third-party …

Advertising

Android Things is Google’s new OS for smart devices

Google wants to put Android in the next wave of smart devices that’ll be vying to fill up your home. It’s launching a version of Android today called Android Things that can run on products like connected speakers, security cameras, and routers. The OS is supposed to make it easier for companies to …

What to know about managing “older” versus “younger” millennials

<i>This question originally appeared on Quora: Are there differences between employees who are older millennials and those who are younger millennials?</i> <i>Answer by Helen Min, Head of Marketing at Quora.</i><p>I’ve managed older and younger high-achieving millennials in tech and found that there are differences …

Millennials

5 Business-Blogging Mistakes -- and How to Fix Them

Here's one tip: The money is in your email list. Do you even have one?<p>The year was 2008, and I had just launched an independent financial-planning firm. As a new business owner, I had determined that my number one goal was to stand out. But, how?<p>Eventually, I stumbled on the concept of blogging. I …

Listen to Employees Who Challenge Policies — They Are Your Change Agents

Article originally posted in and nationally syndicated by the American City Business Journals on November 21, 2016.<p>Most of us have run into policies …

Employment

Google’s Click-to-Message introduces mobile messaging to businesses

About a month ago, Google announced a new addition to its AdWords platform: the Click-to-Message ad extension. After some regional testing, Google recently rolled this functionality out across the globe. Advertisers can now place a small button below their ad that, once clicked, will trigger an SMS …

Google

The next frontier in wearables is helping couples conceive

The next round of wearables is good for more than tracking your steps.<p>Ava, a fertility wearable that helps couples conceive, raised $9.7 million in a Series A round this week. The round was led by Polytech Ventures, a European VC firm.<p>The FDA-approved medical device tracks measurements like pulse …

Wearable Tech

Apple mysteriously banned a popular app from its App store ... and a lot of programmers are mad

Apple has banned a popular app for programmers from its app store, as well as deleted the app developer's account, the developer says.<p>The app, called Dash, is for Macs and iOS. It's been around for years. It lets developers easily find and insert snippets of code that they frequently use.<p>The …

Apps

How To Advertise (Without Actually Advertising) on LinkedIn

LinkedIn Co-Founder Reid Hoffman's unique approach to integrating the site's organic content with paid advertising is a model worth studying.<p>As someone who makes a living spending all day on LinkedIn, I recently came to a shocking and somewhat pleasant realization - I almost never notice …

Jet.com’s $3.3 billion sale to Walmart is a big, well-timed win for its investors

Walmart said this morning that it is buying Jet.com, an e-commerce startup, for $3.3 billion in cash and stock. Walmart and Jet will remain separate brands, the companies said in a release. The deal is subject to regulatory approval and expected to close this year.<p>By acquiring Jet, Walmart is …

eCommerce

How To Make Money On Instagram

“A low day is like £500” says Ross Dickerson, a muscle-bound fitness entrepreneur and avid Instagramer.<p>Ross is not alone, and perhaps it’s not news, that more and more Instagramers are scrambling to make a fast buck from a picture of their abs. And the barriers to entry are dropping as advertisers …

Advertising

Facebook reports $6.44 billion in revenue for Q2 2016, mobile advertising continues growth

Facebook announced today the results of its Q2 2016 earnings, revealing that it generated $6.44 billion in revenue and an earnings per share (EPS) of $0.97.<p>Wall Street analysts expected the company to bring in $6.01 billion in revenue and an EPS of $0.81 for the quarter.<p>On the user front, Facebook …

Advertising

Why Softbank Is Buying ARM for $32B

Since founding Softbank in 1981, Masayoshi Son has been known to take enormous risks, most of which have paid off. Today, he’s chairman and CEO of a global telecom and Internet giant valued at close to $60 billion and is the second richest man in Japan with a personal net worth of $17 billion.<p>On …

Internet of Things

3 Facebook Ads Case Studies for Improving Conversion Rate

Having trouble converting on your Facebook Ad campaigns? See how these companies do it.<p>To effectively increase conversions with digital advertising, it takes more than a little trial and error.<p>You probably know by now that there is more to high-ROI Facebook campaigns than a pretty image and catchy …

A new tool could dramatically change selfie editing

Tech developers are teaching cameras how to record games by having them watch humans — and now a team of researchers from the University of Hong Kong …

9 Strategies for Promoting Your YouTube Channel and Videos on Social Media

<i>So you’ve officially launched your YouTube channel.</i>Congratulations! YouTube has over one billion users (that’s about 1 in 3 people on the internet!) …

Social Media Marketing

LinkedIn Starts Selling Ads Programmatically as Its Display Business Dwindles

LinkedIn's display ad business has been shrinking, but the business-oriented social networking site is now making its inventory available to …

How bot-to-bot could soon replace APIs

By now it’s clear that bots will cause a major paradigm shift in customer service, e-commerce, and, quite frankly, all aspects of software-to-human interaction.<p>For the moment, the state of the art of bots is bot-to-consumer, meaning bots communicating with humans. But at some point soon, bots will …

Chatbots

Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for …

Advertising

Statistical Proof That Internet-Only Marketing Isn't Enough

The reality is that a successful marketing effort for any brand, even in 2016, involves both online and offline channels.<p>The reality is that a successful marketing effort for any brand, even in 2016, involves both online and offline channels. Without a comprehensive strategy that involves "new …

SEO Has Evolved To Search 'Experience' Optimization

The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work completed by automated crawling bots (pieces of software that …

SEO