c minner

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5 Tips for a Killer Email Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Does your business's open rate resemble a pulse -- full of ups and downs? And more ups and downs? Every brand goes through peaks and valleys, but if the peaks are nothing more than lucky breaks, it’s time to change your approach.<p>The fact …

Marketing

Can You Face the 6 Hard Truths of Entrepreneurship?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s a common occurrence in the startup world: A critical decision has to be made, one that will affect everything that comes after it, and may determine the fate of the company. It could be a decision whether to let a partner go or …

Entrepreneurship

4 Must-Have Ecommerce Automations

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Technology has come to an exciting place that allows us to automate nearly any process or procedure that would have historically clogged up our days -- and sometimes nights. The beauty of many of these automations is that they've become …

eCommerce

10 Motivating Quotes to Help You Spring Into Action

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>March signals the end of the first quarter and the start of spring. It’s a great time to take stock of goals and plans for 2015 to see what kind of progress you’ve made so far and to tweak and adjust as necessary.<p>If you’re looking for …

Motivation

To Be Successful, Do Only What You Do Best

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If there were some way for you to download decades of my experience in the business world and sort through the individuals who have had great success bringing real products to market, you’d find something very interesting.<p>You’d find a lot …

Entrepreneurship

Big Companies That Embrace Intrapreneurship Will Thrive

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It has been well-documented that big companies typically struggle with innovation. Once companies get to a certain size, their investors become more conservative, their leaders less entrepreneurial and their employees less willing to …

General Motors

Why Most Agendas Actually Ruin Meetings

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Read advice pieces about ensuring your meetings are as productive as possible and you’ll immediately learn that agendas are all-important. Every meeting requires a clear, detailed and strictly followed road map of topics -- including the …

Management

Primal Marketing: 4 Ways to Create an Instant Connection With Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Scientists have conducted research for years to unlock the secrets of the human mind -- and more and more marketers are starting to take notice. Here, four ways you can incorporate the latest study results into your marketing to better …

Marketing

4 Signs You Talk Too Much at the Office

Chatterbox. Blabbermouth. Windbag. Blowhard. People who talk too much at the office don’t just earn wicked nicknames and supremely annoy the people around them. Studies show they also hurt their careers, especially women.<p>But what if <i>you</i> are the dreaded office Chatty Cathy or Blabbing Bob and you …

Earbuds

4 Questions to Ask When Planning Effective Customer Messages

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs and businesses often pour considerable resources into crafting great marketing strategies and messages. Why then do so many fall short in other areas of business messaging, specifically communicating with customers?<p>One …

Customers

The 5 Mistakes That Will Land Your Email in the Spam Folder

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As marketing automation gains popularity many companies are expanding their use of email campaigns. Spammers, unfortunately, are also expanding their use of spam. In 2013, spam comprised an estimated 84 percent of all email traffic.<p>As a …

Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In running a digital-marketing consultancy in a tech mecca like Seattle, I work with larger companies and spend time with local startups hoping to crack the big time with their ideas and energy.<p>What’s apparent, though, is that many …

Social Media

6 Personality Traits That Can Make You a More Trusted Entrepreneur

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As entrepreneurs, one of our greatest assets is our ability to be trusted.<p>No one does business with an untrustworthy person. Without trust, you can’t broker deals, close deals, sell stuff, or come out on top. Trust is the one thing you …

Personality

6 Ways New CEOs Can Lead an Established Company Through Change

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In many industries, innovation always wins over tradition, regardless of how rich a company’s history may be. No matter who your founders or customers are or what industry acclaim you have to boast, the fact is you’re only as good as your …

Leadership

6 Apps That Help You Stick to Your Goals

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This article originally published on Feb. 21, 2015.</i><p>We all know the importance of setting goals – they hold you accountable, tell you what you truly want and help propel you forward. Whether you strive to get started on that new project, …

Apps

4 Reasons Why Nobody Can Write Your Business Plan Better Than You

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A solid, well-crafted business plan is essential to the success of every small business. You’ll be asked to provide a copy of your business plan when meeting with investors, asking for a bank loan or forging partnerships with other …

Small Business

Don't Hire a Consultant Until You've Vetted Them and Considered These 6 Points

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Hiring an independent consultant can be a game changer for your business. A qualified outsider can provide insight and expertise that puts a young company on the track to success. But to get results that will radically improve your …

Employment

3 Secrets of Building a Personal Brand From a Marketing Master

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are a lot of people out there that claim to be branding experts, but very few that have done it as effectively as Neil Patel. From his personal brand alone he's been able to build multiple million-dollar businesses (and speaks about …

Marketing

4 Pointers for Getting the Most Out of Meetings

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’ll make this short since we have limited time.<p>Don’t you wish people said that as they started meetings? Have you been in meetings and wondered why you were there -- what you were actually solving or agreeing to or why the group was …

Time Management

3 Ways to Use Social Media to Build Rapport With Your Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>These days, prospects and customers have more information thrown at them than ever before. From phone calls and snail mail to emails and social channels like LinkedIn and Twitter, each new way for a person to initiate contact makes it …

Social Media

3 Ways to Boost Word of Mouth and Referrals for Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ask any professional business-services firm how they get their business and nearly all will tell you “word of mouth.” It is far better than advertising or any other traditional method of business development.<p>While WOM is great and speaks …

Business Development

To Investors, Startups Without Business Plans Are Expensive Hobbies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you sold your last startup for $800 million, you probably already know how to build a business, and even conservative investors won’t worry about the quality of your next business plan. But for the rest of us, don’t believe the Silicon …

Small Business