Daniel Castro

916 Flips | 17 Magazines | 186 Likes | 30 Following | 391 Followers | @dcastro876 | Administrador de empresas, Coordinador comercial y apasionado por el mercadeo.

B2B Demand Generation Content: Thought Leadership vs. SEO

Publishing B2B thought leadership content can have a significant impact on your demand generation strategy. It's a powerful tool for generating …

10 Demand Generation Books Every Marketer Should Read This Year

kaboompics / Pixabay<p>63% of B2B marketers have been asked to contribute to 20% or greater increases in company revenue this year, according to recent …

Demand Generation Analytics: 10 B2B Metrics that Actually Matter

What is measured can be improved. There’s rarely a shortage of data for B2B marketers to compile. Demand marketers, especially, are drowning in data. …

Measure what matters in B2B marketing - 4 tips for creating meaningful metrics

Demonstrating marketing value in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing activities and we have been under increasing pressure to ‘prove’ our marketing return-on-investment (ROI).<p>I’ve just seen the latest Hubspot 2017 State of Inbound report and …

Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps

<i>[Editor’s Note: This is the first post from one of the newer members of our team, Emily Hinderaker. Emily joined TopRank Marketing earlier this year</i> …

Differences Between Demand Generation and Lead Generation

<i>“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads.</i> …

7 Effective Sales Prospecting Email Templates You Can Start Using in 2018

We all know how hard it is to get started on a project when there’s no guarantee of success and every possibility of failure. That’s how prospecting …

Reducing the number of clients your sales reps handle can have surprising results

When most sales leaders speak of shrinking, they are referring to cost cutting, reducing staff, travel and entertainment budgets, and other expenditures as a means of improving results. Management guru Tom Peters said: "You can't shrink your way to greatness," but if you're a VP of sales or a …

This 10-Minute TED Talk Will Teach You Everything You Need to Know About Presenting | Inc.com

Think back to the last time you were mesmerized by a magnificent public speaker.<p>What went through your mind? Did you think, "Wow, I wish I could give presentations like that. I'd love to be able to get my message across effectively to my [team/employees/potential investors]."<p>But here's the thing: …

Public Speaking

4 pasos para crear una estrategia emocional como base de la conversión en Internet

Según Talia Wolf hay un gap de 270% entre la conversiones en móvil y escritorio, básicamente generadas por la no correcta adaptación al …

Salesstaff.com

21 demand generation blogs you should subscribe to today

Demand generation is an overarching umbrella of a strategy, consisting of various ideas and tactics to generate better engagement and need for your …

How B2B Marketers Can Increase Demand Generation

As a business-to-business marketer, you can’t rely on the same tools that other marketers use. Your clients are more knowledgeable about those …

3 Fast Tips From A Master Networker

The bank can take your car. They can take your house. They can take whatever other measly assets you have, but they can never take your relationships. That’s the philosophy of Jayson Gaignard, bestselling author of <i>Mastermind Dinners</i> and one of the “25 Professional Networkers to Watch” according to …

Entrepreneurship

5 Artificial Intelligence Services Every Salesperson Should Try to Boost Their Sales

These AI services don't require any technical expertise, yet they can help you schedule meetings, know the best prospects to call, and even get insight on your customers.<p>Artificial Intelligence is all over the news these days with companies like Google, Facebook and Apple investing heavily, but it …

Keeping it Real with Content Marketing: Why Integrity, Storytelling & Creativity Reign Supreme

Marketing is often seen as a game. A game in which the marketers are the strategists and the customers are the pawns. Unfortunately, that is a game …

6 Ways to Convert Prospects into Clients with Emotional Intelligence

People may believe that decisions are based on logic only, but the brain doesn't work that way. Here's how to make your prospect's decision easy with emotionally intelligent marketing.<p>A few weeks ago I attended an event as a guest expert with my radio co-host Kevin Harrington, one of the original …

Build a Relationship, and the Sales Will Follow

Too many brands are obsessed with the bottom line. Just as consumers demand products and services when and where they want them, businesses want to …

The 10 Best Tools for Email Marketing

This guide can help you figure out which ones will best help you keep consumers coming back to your website, build brand loyalty, and make sales.<p>Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they're made for, and just they can do. …

The 5 Most Misunderstood and Misused Marketing Metrics

Here's how to avoid all the confusion when it comes to market share, net promoter score, the value of a "like," customer lifetime value, and ROI.<p>How much does a "like" on Facebook really matter? And how important, really, is increasing your company's market share?<p>Answers to these questions are …

The Most Motivational TED Talks of 2016 | Inc.com

TED talks can inspire you to do your best work, reach for the stars, or even try a new way of tying your shoes. With the 2016 TED Conference wrapped up last month, the folks at TED have gone to work putting some of the best talks they've hosted recently online. Delivered by a TV mogul, the leader …

How To Tell Stories Like TED Speakers

Would you like the secret to delivering a speech that is as powerful as a TED talk?<p>Akash Karia studied over 200 of the most popular TED talks for his book, <i>TED Talks Storytelling</i>. He analyzed the structure, message and delivery of each speech. What he discovered was that the “magic ingredient” that …

Leaders Must Develop 6 Competencies To Avoid Causing Chaos

It’s become a universal truth that there is a lack of leadership in both the public and private sectors. In fact, many would believe that leadership is quickly becoming extinct. Given the cultural demographic shift, most leaders lack the readiness to see diversity and inclusion as a profit center …

What is a Content Marketing Strategy (And Why Do I Need One?)

With traditional marketing tactics becoming less effective as the Internet breeds more self-guided buyers, content marketing has risen up to provide …

Which Online Marketing Strategy Has the Best ROI?

Let's take a look at some of the most popular marketing strategies around today and how they compare with each other.<p>When it comes down to it, there's one factor that matters more than any other when it comes to an online marketing campaign: your return on investment (ROI). If you can maximize your …

The Best Resources for Account-Based Marketing

I’ve spent the past few weeks discussing <b>account-based marketing</b> (ABM), a powerful but under-implemented strategy. My first post covers the history of …

How to Take Advantage of the Biggest New Trend in Business Strategy

Having the discipline of 'account-based' methodologies is of huge benefit to entrepreneurial organizations.<p>Account-Based Marketing. Account-Based Prospecting. Account-Based Sales. You've probably heard one of these buzzwords lately and thought to yourself, <i>What's everyone talking about?</i> These terms …

Why Mindfulness Is Your New Secret Weapon

The 2010 Chicago Marathon came down to a duel between two East Africans: Kenyan Sammy Wanjiru and Ethiopian Tsegaye Kebede. The men were ranked one and two in the world, respectively, and their rivalry was fierce. On the line were a prestigious victory and a half-million-dollar purse.<p>Kebede led …

‘Success breeds complacency’ – 50 quotes from tech and business visionary Andy Grove

Intel’s legendary co-founder and former CEO <b>Andy Grove</b> passed away on Monday, March 21, 2016. He was born as András Gróf in Budapest in 1936. His life …