Digital Business

By dazdigitalnow | Tomorrow's Digital Business. Using our evolving Digital Age for business competitive advantage.

AI adoption is limited by incurred risk, not potential benefit

It’s tempting to think AI adoption is limited by the technology itself. Headlines declaring the rise of robot doctors and approaching Singularity, contrasted with humorous memes of robots falling over, make us fear and sometimes doubt its capabilities. In practice, however, decades-old AI …

Intelligence

The most effective ways to use LinkedIn

LinkedIn has developed into one of the essential tools that anyone in the world of business can use to help promote their company. Even so, if you …

Marketing

What the heck is machine learning, and why is it everywhere these days?

Unless you’ve been living under a rock, ignoring every big tech advance in the past decade, you’ve probably heard of machine learning. Whether it’s …

Machine Learning

Why you need a digital data architecture to build a sustainable digital business

Companies that succeed at meeting their analytics objectives let business goals drive the technology. Here’s how they structure a data architecture …

Big Data

10 Effective Ways to Create Web Content That Drives Action

A web copy, whether created or curated, is aimed at driving positive customer actions. If written well, the website content can translate into leads, …

Define

The New Merchants of Data: Creating a More Equitable Exchange of Data Between Digital Businesses and their Customers

In his book “Who Owns the Future?” digital iconoclast Jaron Lanier, who was named one of the 100 most influential people in the world by Time magazine and is now a Microsoft employee, once pointed out that people should own their online data profile and be compensated if they choose to share some …

Big Data

BrandPost: The Digital Experience – at the Center of Today’s Contact Center

There once was a time when the only expectation placed on support agents was to deliver fast answers to pressing questions. But thanks to new and …

Customer Service

How Data will Influence the Future of Storytelling

Microsoft Power BI is empowering all types of people to tell stories with data. We’ve seen journalists using Power BI to understand and illustrate …

Storytelling

Let User Behavior Shape Your Customer Engagement Strategy

SaaS growth relies on customer engagement.It can seem like an uphill battle garnering your audience’s attention in a competitive market. However, …

Marketing

Enterprise messaging is getting a lot smarter because of IM apps, social media, artificial intelligence and chatbots

Enterprise messaging, i.e. messages exchanged between businesses and consumers, is about to make a quantum leap into the digital world. So far, SMS …

Chatbots

The Surprising Ways Amazon, Apple and Microsoft Really Make Their Billions

Shiny gadgets and one-click purchases are only the tip of the iceberg.<p>As people line up to purchase the iPhone X at Apple Stores worldwide and Amazon counts down to Black Friday by revealing deals weeks in advance, it might seem that items bought during buzzy shopping events are the most lucrative …

Microsoft Office

Still Trying To Demystify AI? Here's A Simple Analogy That Even A 10-Year-Old Can Follow.

The buzz about AI is everywhere, but most of us still think of AI as a black box. It isn't.<p>Look Ma...No Hands!<p>In the first column of this two-part series I talked about how leading-edge AI, such as DeepMind's AlphaGo Zero, can train itself without human intervention. In this second column I'll …

How to use social media to grow your business

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>If you don't know who Cameron Dallas is, go …

Social Media Marketing

4 Ways to Use Instagram to Drive Traffic, Leads, and Sales

What a business owner can do to leverage Instagram for tangible results.<p>It is no surprise that content marketing is a key component when businesses choose to scale up operations. However, too often businesses that use content marketing do not see the results others boast about. In this article, …

Digital Marketing

Enabling 'DIY' digital transformation at AT&T

AT&T's new chief data officer Steve Stine explains how he's aiming to organize AT&T's data in a way that enables employees to build their own …

How to convince your C-suite to commit to digital transformation

Only one third of companies say their C-suites are committed to digital transformation. Here's how tech leaders can convince upper management of its …

10 Sales Experts Share Their Best Business Proposal Tips

Be strategic with your proposals to close more deals.<p>When sales professionals are tasked with putting together a proposal, many want to run the other way. But with the right knowledge, preparation and skills, proposals should be nothing to fear.<p>Writing a proposal and taking the time to ensure it’s …

Marketing

How I Built a 6 Figure Business From Scratch Using LinkedIn and Nothing Else

Five years ago, I quit my safe "day job" and built an entirely new business from scratch using LinkedIn. Here's what I learned.<p>I opened the door and stepped out into the frigid night, wondering if I'd made the right move.<p>People thought I was crazy.<p>I'd just quit the safest, highest-paying corporate …

Marketing

5 Trends That Every Small Business Should Embrace Now

Dell's Erik Day shares insights and ideas for what really matters as SMBs embrace the future<p>Trends are a funny thing: By definition they are fleeting in nature, yet imperative for staying relevant; and it's often difficult to know which trends are important and which ones aren't.<p>On a personal …

Small Business

Why Flipping the Funnel is a Game Changer for Marketing & Sales

What part of your company's marketing game are you ready to turn upside down?<p>Content marketing is one of the best forms of thought leadership. It's a proven long-term marketing strategy to help drive revenue for an organization of any size.<p>For years, B2B marketing teams have used content to help …

Marketing

6 industries with massive potential for AI integration

Artificial intelligence represents a new way of interfacing with data. With the cost of sensors, data storage, and analytics plunging, nearly every industry can now produce exabytes of data concerning its daily operations, from the temperature of a computer processor to the vibration in a …

Intelligence

How To Monetise Your Brand Value Online - The Post Forum Marketing Conference By Doyle Buehler

How To Monetise Your Brand Value Online. Real world social selling for businesses and entrepreneurs wanting more customers, sales, leads and profits, through marketing and digital strategy.<p>By Doyle Buehler

The Key People You Need On Your Digital Transformation Team

Headed towards digital transformation? Why the right people, not technology or strategy, will make the difference between success and failure.<p>Like any good team, each individual's role in achieving digital transformation must complement one another and benefit the greater good. But with so many non …

Cyber Security Is A Business Risk, Not Just An IT Problem

Cyber security is no longer just a technology issue, it is a business one too.<p>Gone are the days when companies could pass the headaches of cyber security to the IT department, as it has become more of a business issue too. This is especially important as businesses are more digitized, meaning they …

Cybersecurity

4 Myths That Will Help You With Your Digital Transformation Strategy

We've all heard 'transform or die.' But what does it really mean to transform?<p>Digital transformation is a term that's thrown around a lot, and it has many organizations scrambling to figure out if they're prepared. But in many ways it's a misunderstood concept.<p>Digital transformation doesn't come …

Blockchain Slowly Moves Into the Marketing Industry

Jeremy Epstein likened his wait for blockchain to enter the marketing industry to this: he's sitting in a stadium waiting for a football game to …

Blockchain

Corporate sustainability must give way to corporate responsibility

Today we consume more than twice as much as our relatives did only 50 years ago. In the US, this means generating upwards of 500 billion pounds of garbage every year that’s trucked to one of our 10,000 landfills. This accelerated consumption is exhausting global ecosystems, depleting 30% of global …

Sustainability

This Is The New Battleground In Business

There’s a new battleground in business. It isn’t about money, resources, or scale. It’s not even about brand.<p>In the past decade, Apple has been very …

WHAT WE SOLVE

Solving these needs. Benefiting your top and bottom lines.<p>STAGE 1<p>Marketing Transformation<p>STAGE 2<p>Company Transformation<p>STAGE 3<p>Innovation