dawn stitzlein

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Five Ways Twitter Analytics Can Make You A Better Marketer

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers …

Twitter

Introducing The Marketer’s Toolkit: Everything You Need to Create Persuasive, High-Converting Marketing Campaigns

The very nature of digital marketing means that today’s marketers must be jacks-of-all-trades. From setting up campaigns and integrating automation …

Is Email Marketing Effective? Three Examples That Prove It Is

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s …

5 Ridiculously Powerful Facebook Ad Targeting Strategies

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.<p>Mastering your Facebook …

Adweek

Social Media The Most Efficient Channel - Report

Neustar has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion “ad events” …

Marketing

Think You Can Throw Up Any Old Thank You Page? Think Again.

Hurrah! A visitor has come to your site and completed a conversion – whether it be a white paper download, a webinar signup, or a purchase order, you …

organize, read and share what matters to you.

Feedly connects you to the information and knowledge you care about. We help you get more out of you work, education, hobbies and interests. The …

Coke's All-Digital 'Ahh' Campaign Prompts 4 Million Visits

About six months ago, Coca-Cola embarked on its first all-digital campaign. How did it go?<p>Coke appears happy with the results. Some 4 million …

The Anatomy of a Successful Responsive Website

Businesses must decide whether to build a native mobile apps or a responsive site for their digital presences. Should you invest in separate iOS and …

Instagram Adds Web Embedding in Bid for Real-Time Relevance

The real-time battle rages on.<p>Instagram on Wednesday announced the latest in a string of recent updates, now allowing users to embed videos and …

Facebook