Davis Rothenberg

69 Flips | 3 Magazines | 2 Likes | 1 Following | 4 Followers | @davisar | Keep up with Davis Rothenberg on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Davis Rothenberg”

If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?

Budget is always top of mind for content marketers, but especially this time of year. In order to get even close to the budget that you want or need, …

LIFX Unveils HomeKit-Compatible Decorative 'Beam' Light Set

Lighting company LIFX, known for its range of smart lighting products, today announced the LIFX Beam, its latest decorative smart light.<p>Beam is a set of thin, rectangular lights that are meant to be used for accent lighting. There are six white plastic beam lights per kit, along with a power pack …

5 Steps to Futureproof your 2018 Social Media Strategy

It's hard to succeed without a proper social media marketing plan. Here's how to get ahead.<p>Let's face it. It's not an easy time to be a social media marketer. After all, it's hard to build a social media marketing plan with all of the uncertainty that we face. However, in my time advising clients …

Public Relations

6 Best WordPress Landing Page Plugins Compared

Are you struggling to grow your email list and generate more leads? Are you having trouble signing up people for your webinars? Landing pages are the …

15 words to cut from your LinkedIn profile

We all make mistakes on social media every once and a while, and that’s to be expected. Sometimes, though, you might not realize you’re making a …

Public Relations

SEO Is More Than a Numbers Game. The Real Goal Is Engagement.

Algorithms change, but quality content that engages your audience is always be a winning strategy.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The goals that are typically established for an SEO campaign are often aligned with a numbers-driven strategy and closely tied to …

Marketing

How to Be an Amazing SEO Copywriter

Search engines consist of computer algorithms that make decisions based on very black-and-white indicators.Some of those indicators are secrets, but …

American Express Has a Lot to Teach You About Content Marketing

Prioritize quality over quantity, stay alert and listen to customers.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With 109.9 million cards in circulation and an estimated valuation of $18.3 billion dollars (according to Interbrand), American Express need never worry about …

Small Business

5 Steps To Plan Your Next Instagram Marketing Campaign

Little less than five years ago, Instagram was the new kid on the block. Even then some startups and a few brands were looking to optimize their …

Social Media

Why Meta Tags Are So Important for Your Online Marketing Efforts

Can I ask you a question?I mean besides that one. What was it that made you click on this article to read it?Maybe the title caught your eye, or …

The Ultimate Guide to Creating Content that Generate 361,494 Visitors

I created an ultimate guide a few years ago that received over 400,000 visits.The original idea wasn’t mine.But I quickly made it popular by …

The Lowdown on the Rise of Influencer Marketing [Infographic]

We've written before about how influencer marketing is on the rise, and today's infographic continues that theme and also explores why the marketing …

Marketing

How to Double Your Sales Using Facebook Without Spending A Single Dollar

Marketers have many things to be thankful for.At the top of that list is social media.Of course, Facebook has captured a significant share of the …

7 Steps to Start Your First Content-Marketing Campaign

You've heard about all the amazing benefits of content marketing. You want to jump in. But . . . how? Here's how.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>By now, you've heard about all the amazing benefits of content marketing. You know that with the right strategy, …

Marketing

4 interview skills that will help you land your dream job

At the start of my career, I applied to be the director of a wellness program for the state of Florida. I was missing almost every qualification of …

Employment

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What does your company’s marketing portfolio look like?<p>20 years ago, the average portfolio was filled with pieces -- known as collateral -- like …

Marketing

Affiliate vs. Influencer Marketing: Which Should Your Company Use?

Affiliate and influencer marketing each have a time and place. Your responsibility is figuring out which one works for you now.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Too many times, we see things as one thing against another -- chocolate or vanilla, yin or yang, paid …

Marketing

Amazon Is Hiring 50,000 New Workers. Here's How to Get One of Those Jobs

Interviewing with Amazon can be tricky. Here are a few tips.<p><i>Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>This could be the job of a lifetime.<p>It could, of course, be a job that pays just OK and makes you feel a little better about yourself …

Employment

You’re A Lot More Qualified For Your Dream Job Than You Think

Remember, job descriptions are often unrealistic wish lists.<p>There’s a rush of emotions you feel when you find the perfect job listing. Then there’s another whole rush when you see that you’re not exactly qualified for the role. In these cases, it’s only natural to close the window and just assume …

Employment

Tried Influencer Marketing and It Didn’t Work? Here Is What You Should Do

Companies have long sought to get their products in the hands of influential people.By associating your brand with the right trendsetters, it leaks …

Google Gets 2 Million Applications a Year. To Have a Shot, Your Resume Must Pass the '6-Second Test'

Recruiters spend six seconds looking at your resume. Here's how to make them count.<p>A <i>Staff.com</i> articlerevealed that Google receives more than two million job applications each year. Based on the ratio of applicants to hires, landing a job at Google is roughly ten times more difficult than getting …

Employment

This Marketer Transformed His Instagram Into 2 Profitable Businesses

Ryan Glick learned he could do much more with a photo of his coffee and his clothes.<p><i>In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success.</i><p>Ryan Glick's business started with a simple picture he snapped of …

Social Media

Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team

Today's marketers are being asked, more than ever before, to tie marketing investments directly to revenue. And although marketing attribution has …

Marketing

The Ultimate Guide to Content Marketing Channels: Audio & Visual

Good old-fashioned text will always have its place in content marketing, but there’s no denying the allure of content that stimulates our eyes and …

Why Your Sales Strategy Needs to Become a Social-Media Strategy, Immediately

4 valuable findings from LinkedIn's second annual State of Sales report that can help you close more deals<p>Social media's presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think.<p>LinkedIn recently gave me an early look …

Social Media

These 5 Violations will Sink your Website with Google - Small Business Trends

For website owners and/or managers, there are many paths for online marketing and optimization. From SEO to PPC and content marketing to social media …

Small Business

Why Brands Big and Small Continue to Fail at Influencer Marketing

Brands don't know how to use influencer marketing correctly, and it's destroying their businesses.<p>3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Seventy-eight percent of marketers who used influencer marketing in 2016 noted that calculating return on investment (ROI) would …

Public Relations

A Refresher on Marketing ROI

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those …

Marketing

Why Most Brands Fail Miserably at Content Marketing (and How to Prevent That)

Is your content marketing strategy just not working for you?You’re not alone.A lot of people fail miserably at content marketing — and they don’t …

How to Quickly Build a Customer Base With Lead Generation Tools

With content management systems like WordPress, getting a site up and running is no big deal. But apart from building traffic, what I find most …

Web Design