Marketing & advertising

By David Smith GFF | Sources for future based tweets and retweets

Innovation

Account Based Intelligence Is The Future Of Marketing And Sales -- Here's Why

There is a paradigm shift coming in marketing and sales that will bring about the end of the “spray and pray” era. Account based marketing and sales strategies have already started this shift, with their focus on quality targeting vs. sheer volume. But the shift won’t be fully realized without a …

CRM
Marketing

Seven principles that define the future of marketing

Steve Jobs called the computer "a bicycle for the mind". A tool to amplify our natural abilities. To make us more efficient. More effective. And …

Brain Imaging Triggers Marketing Breakthroughs

The holy grail of marketing—a universal predictor of customer behaviour—may be closer than ever, thanks to recent advances in the field of …

Marketing

Implications of combining marketing and analytics

Article<p>Automation ready to replace the Mad Men style of marketing Implications of combining marketing and analytics<p>March 23, 2016<p>Marketing, which is …

The Internet of Things and the Future of Marketing

The Internet of Things, or IoT, is rapidly changing the way we consume, live, and interact with the world around us. According to estimates provided …

Internet of Things

86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know

86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer …

Customer Experience

Are You Ready for Robot Colleagues?

Columbia University’s Bernd Schmitt thinks that within 20 years, robots will be doing some of the analytical decision making now done by human …

Robots

When it comes to personalization, ‘Dear First Name’ is not good enough

The CMO Council recently released the findings of its “Predicting Routes to Revenue” report proving that marketers have yet to master the art of …

Marketing

84 percent of millennials don't trust traditional advertising #SECAREERS2016

Augmented Reality
Digital Advertising

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the …

Advertising Industry

Biometric Data – Will Future Marketers be able to Target Your Emotions?

Being able to measure emotional responses will with no doubt lead to the biggest paradigm shift in the history of marketing.

Wearable Tech

The Marketer's Dilemma

Today's marketer has more options to reach her target audience than ever before. And yet, it has never been more difficult to earn the attention and …

Marketing
Artificial Intelligence

Computers can take social media data and make marketing personas

Computers may be able to group consumers into marketing segments in real time just by observing how they respond to online videos and other social …

Social Media Marketing