As we wind down 2016 with an eye toward 2017 and beyond, I figured it as good as time as any to ponder what kinds of jobs lie ahead in the marketing space which of course is an an ever-shifting field.
There is a paradigm shift coming in marketing and sales that will bring about the end of the “spray and pray” era. Account based marketing and sales strategies have already started this shift, with their
I recently wrote a piece on my “7 Predictions For How The Internet Will Change Over the Next 15 Years.” Among my predictions were the disappearance of conventional Internet “connections,” the commoditization
Marketers are always one of the biggest audiences drooling over the latest technologies. Any new communications technology is an opportunity to reach an audience more efficiently, more effectively, or
The mobile advertising industry continues to grow and innovate at a fast pace. One of the newest mobile ad formats to emerge in the last couple of years is the playable or interactive ad. As the name these
In October 2015, in my post entitled “The Future Of Sales Is AI: Are Your Sales Teams Prepared?” I shared a bold prediction from LeadGenius cofounder Anand Kulkarni: “In just 10 years most salespeoples’