David Shorf

14 Flips | 2 Magazines | 2 Likes | 1 Following | 2 Followers | @davidshorf | Keep up with David Shorf on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “David Shorf”

How Much Should Your Content Marketing Really Cost?

This story originally appeared on BrianHonigman.com<p>Businesses interested in leveraging the many benefits of content marketing seem to have an ever-growing list of solutions and content strategies to choose from. They can hire freelancers, outsource their content to an agency; or they can even …

How Journalism-Focused AI Will Change The Content Marketing Landscape Forever

Content marketing has enjoyed a long and fruitful reign as one of the most cost efficient and universally beneficial marketing strategies available. While it’s had its share of critics, panning it as a fad or a temporary strategy, content marketing has shown resilience with a staying power that …

Artificial Intelligence

Content Marketing ROI Starts With A Strong Business Case

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally.<p>We know …

Pinterest Gives Marketers Analytics to Make the Case for Brand Budgets

A few months after formally rolling out ads, Pinterest is giving marketers a better idea of how to spend their money on the social scrapbooking …

10 Content Marketing Roles for the Next 10 Years

<i>“What roles do I need to be successful with a content marketing approach?”</i><p>Several years ago, I started thinking about how to categorize content …

Beck Gives Us A Lesson In The Arc Of Content Marketing

With his announcement of a new recorded album covering his sheet-music album, “Song Reader,” Beck has shown us how content marketing can have an arc, a storyline – with a beginning, middle, and end – if we are bold enough to let the content go.<p>I remember how excited I was when Beck released this …

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The 7 Content Marketing Trends You Should Be Doing Now

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With publishers and advertisers shifting tactics, online content marketing efforts are accelerating at an unprecedented rate. But with more brands turning to these strategies, content-marketing efforts are becoming saturated.<p>Here are …

NASA Scientists Claim 'Impossible' Space Travel Engine Could Actually Work

While some may say that nothing is impossible, that is a word that has been frequently used by experts to describe SPR Ltd’s EmDrive. To some, …