davidmaret

69 Flips | 1 Magazine | 2 Likes | 5 Following | 16 Followers | @davidmaret | David Maret shares his knowledge in the advertising space and the mobile apps with prior experience in business & relation development in the mobile industry (Chartboost, Distimo, YD World & eBuddy), David currently helps European game developers succeed in this global game economy for Chartboost as Developer Relations.

Inside The Post-Minecraft Life Of Billionaire Gamer God Markus Persson

It’s 7 p.m. on a Monday in Stockholm, and Markus Persson sits on the terrace of his ninth-story office, sipping the speedball of alcoholic beverages, a vodka Red Bull. Three hours ago he committed to not drinking today, still in recovery from a 12-drink Thursday bender while nursing an ear …

Game Analytics 101

<i>This is a post by Ben Chong, an aspiring iOS game developer living in Indiana.</i><p>Learn how to add analytics into your Cocos2D games!<p>Hi folks! In this …

Mobile Game Revenues to Grow 16.5% in 2015, Surpassing $3 Billion

US mobile game revenues—including both downloads and in-app purchases—will grow 16.5% this year to reach $3.04 billion, according to new figures from …

Mobile

Why Mobile Video Advertising Is Set To Explode

<b>Editor’s note:</b> <i>Yoni Argaman is the vice president of marketing and business strategy at Inneractive.</i><p>Mobile video has been growing steadily for years but it is now close to justifying the hype that it generated throughout the years. Mobile video ad spend in the U.S. more than doubled from 2013 ($720 …

AdTech

Nolan Bushnell is the inventor of Pong, the founder of Atari and widely considered the father of electronic gaming.

Each of the following has made an important contribution to today's game industry. Most are from the technical side, the primary driver of the business. I feel that much of the early work has been forgotten. But the pioneers I've listed were critical in creating the foundation that led to today's …

Was the Clash of Clans Super Bowl commercial about user acquisition?

This past Sunday, Supercell aired the below commercial for Clash of Clans during the 49th NFL Super Bowl:<p>NBC, the network which hosted the Super …

Media Management

Mobile Marketing Automation: How the most successful apps drive massive engagement & monetization

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer improves monetization. It's how Starbucks engages deeper with its customers. And it's how Plants vs Zombies gets you back.<p>We surveyed 375 mobile developers with over 900 …

10 facts and 1 manifesto to keep mobile app developers motivated in 2015

New Year’s resolutions are so last year, (not to mention hard to keep).<p>We’ve all been there. We give ourselves a great number of reasons to try harder, highlight areas of business that deserve our renewed focus, and commit to specific (albeit sometimes intangible) goals. And it actually works for a …

Game company exits topped $24B in 2014

It was a year for the history books in games.<p>2014 saw a record $24 billion in game-company exits spread over both acquisitions and initial public offerings. Mobile drove more than half of all value that was created for management teams and early stage investors. For perspective, that’s the …

Dr. Serkan Toto (Kantan Games Inc.) on Twitter: "The Nikkei: Puzzle & Dragons maker GungHo hits $1.5 billion in sales in FY 2014. Op profit at US$800 million."

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

Mobile Attribution Firm AppsFlyer Raises $20M In Series B Round

Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $20 million in a Series B round of funding led by Fidelity Growth …

Presentation: 3 User Acquisition Megatrends for 2015

'Crossy Road' Has Made Over A Million Dollars From Its Clever Video Ads

The company has made more than $1m so far from the ads, which players watch to earn virtual coins to spend on new characters for the game, which involves leaping across roads and rivers without getting squashed or sinking.<p>Not bad work considering that the iOS version of Crossy Road launched in …

Monument Valley Team Reveals The Cost And Reward Of Making A Hit iOS Game

Games and the formula that leads to their success can be a bit of a mystery, perhaps more so on mobile. One of 2014’s big hits, both in terms of critical and audience success, was Monument Valley by ustwogames.<p>The isometric 3D puzzler was breathtaking in terms of its visual design and had nice …

Mobile Gaming

Kabam acquires two mobile game studios as it gathers more top talent

Kabam has acquired two mobile game studios in Los Angeles as it continues to pursue top talent that will make its mobile games stand out from the pack.<p>San Francisco-based Kabam has acquired TapZen in Culver City, Calif., and Magic Pixel Games in Los Angeles for undisclosed amounts. It will appoint …

Mobile App Engagement Startup Accengage Raises $3M

French startup Accengage, which provides mobile app engagement tech for push notifications, in-app messages and mobile retargeting, has raised a $3 million round in funding from private equity and venture capital firm OTC Aggregator, and the mobile marketing company Mobile First Alliance — money it …

Universal Music

Apple adds Games for Kids sub-section to App Store in ‘5 and under’, ‘6-8’ and ‘9-11’ groupings

Following the dedicated Kids section added to the App Store back in 2013, Apple has now added a <i>Games for Kids</i> sub-section. Like its parent category, Apple has split it out into three different age ranges: 5 and under, 6-8 and 9-11.<p>Apple is also featuring the free book <i>Family Time with Apps</i> in the …

Mobile Game Piracy Isn't All Bad, Says Monument Valley Producer (Q&A)

Ustwo's Dan Gray talks about the good and the bad of having a paid premium game with lots of free-riding players.<p>One of last year’s most stylish mobile games was Monument Valley, a puzzle title inspired by the works of M.C. Escher. And counter to industry trends favoring free-to-play, developer …

Android News

Apple Says App Store Sales Rose 50% in 2014

Maker of iPhone and iPad Says Sales at Its App Store Totaled About $15 Billion<p>Apple Inc. has a largely straightforward business model: It makes hardware, sells it at a premium and pockets the difference. The rapid growth of its App Store is starting to change the formula.<p>Apple said total billings …

Apps

Don't Waste Money - Make Your Social Media Advertising Smarter, More Original, More Effective

<b>#5 of 10 More Don’ts of Corporate Social Media</b><p><b>“Advertising is the price companies pay for being un-original,” designer Yves Behar has said.</b><p>But on social media, originality in advertising actually has found a new canvas, a new playground to explore. And the profession itself is being redesigned in …

Defending online games from piracy, cheating and fraud

0<p>SHARES<p><i>Gaming software is notoriously affected by issues such as piracy, ad removal, paywall bypassing or just plain cheating. This article, written</i> …

10 games are going free this weekend on Steam

Starting Thursday, Oct. 16, Steam will host a free weekend that Valve says is the service's biggest yet; 10 PC games in all will be free during the weekend-long promotion, which would total about $240 if purchased at their regular price.<p>Steam's free weekend kicks off at 10 a.m. PT tomorrow and …

Everyplay mobile gamer survey shows 1% of users account for 29% of spending

About 1 percent of mobile gamers — dubbed whales — account for 29 percent of all spending in mobile games. This one of the facts that came out of Everyplay‘s survey of mobile gamers, who are fast becoming one of the most-studied groups in history.<p>Companies like Everyplay, the mobile-sharing …

Don't have 10 million MAUs, don't bother with merchandising says ex-Zeptolab CRO

Live Mobile is an interesting event. Organised by Game Insight, the F2P mobile publisher, for the first two years it was based in the company's home …

9 growth hacking tips to boost your mobile game's success

Growth Hackers work with a much lower budget (or none at all) than traditional marketers and usually work for start-ups that look to get their …