David Ly

33 Flips | 1 Magazine | 7 Likes | 7 Following | 1 Follower | @davidly31945 | Keep up with David Ly on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “David Ly”

Getting Employees to Act on Your Brand Promise

Many employees are confused about their company's brand promise. Here's how to help them understand it -- and how to "behave" the brand.<p>Sometimes, …

Customers Don’t Want Ads, They Want A Conversation

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift.<p>It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social …

Customers

26 Awesome Books Every Entrepreneur Should Read

In <i>The 7 Habits of Highly Effective People,</i> author Stephen R. Covey presents a holistic, integrated, and principle-centered approach for solving …

Entrepreneurship

6 Steps to a More Social Business

A few weeks ago, I had a chance to talk with Sam Decker, the CEO of Mass Relevance. His company helps brands involve and connect with their audiences …

Social Media

3 Apps to Help You Write a Marketing Plan

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You might have a great product or an excellent service but your business won't grow unless people know you're out there. That requires marketing -- online, mobile, on Google, Facebook, direct mail or even printed flyers on …

Marketing

The Difference Between Sales and Business Development

Almost daily, I run into the misconception that the function of sales and business development are interchangeable, from co-workers to industry …

#7: How to Get More Facebook Fans - Amy Porterfield | Online Marketing Expert

FREE DOWNLOAD<p>Looking for list-building ideas and inspiration?<p>This free (and highly detailed) cheat sheet will give you 20 smart strategies to help …

Seth's Blog

"I'm only going to tell you this once..."<p>There's a lot to be said for conditioning your audience to listen carefully. If they know that valuable …

5 Tips for Finding the Right Idea

Ask any entrepreneur and they will tell you—building a business around the right idea is easily the toughest part of getting started. Will this idea …

What Does an Angry Customer Cost?

The byproducts of happy clientele are obvious. Sales rise. Stores fill. Facebook "likes" stream in. These promoters recommend the companies they like …

Every Entrepreneur’s Biggest Mistake (And How To Avoid It!)

According to one study, 66% of new products fail within two years. And 96% of all innovations fail to deliver any return on a company’s investment. Here’s how not to be just another ugly stat.<p>In 2006, Salemi Industries thought they had a surefire moneymaking product. It was something totally new …

Business Strategy

8 Tips for Successful Business Development

<i>This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and</i> …

7 Weekly Must-Do's For Entrepreneurs

Most entrepreneurs have a lot on their minds, from the daily task list, to the quarterly marketing plan, to annual financials, and everything in between. Of course, all of these items are important, but I’ve found it’s also important to take running my business one week at a time. Being mindful of …

Where Does your Customer Experience Start and Stop?

This is one of the most important questions any organization needs to answer in order to be successful. The reality is your Customer Experience …

Customer Experience

The Most Important First Step in a Sales Process

In my first enterprise software company we developed a methodology for sales that we called PUCCKA.<p>This post is about the “P” or pain.<p>The point of …

Mad Men

The Art of Storytelling in Business

“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof …

Marketing

A Harvard Economist's Surprisingly Simple Productivity Secret

ASPEN, Colo. -- It's one of the most common complaints in the professional world: too little time.<p>Workers who log 60-plus hour weeks gripe that they …

Automotive Industry

How to Take More Action: 9 Powerful Tips

Image by goodsurfers2008 (license).<p><i>“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to</i> …

Want To Increase Your Productivity? Take Control Of Your Time

A friend of mine recently told me about a problem she was having at work. <i>“I usually think I have enough time to get things done, but something always comes up and then I’m behind schedule on projects,”</i> she said. <i>“My boss spoke to me about this, and I’m worried that if it happens again she’ll include</i> …

Launching a Startup? Plan Your Marketing Around These 3 Phases

Few words in startup marketing conjure up as much confusion as the word “launch”. For some, launch is a one-day event that is centered on the set of …

How things get done

I’ve heard a lot of different theories about how things get done. I’m interested in this topic, so I pay attention and see how the theories hold …

Startups

How To (Really) Get The Word Out About Your Startup

By Nate Kontny6 minute Read<p>Have you ever asked, “How do I get people other than my mom to visit my site?” I have. I’ve asked it a lot.<p>Most books on …

Bill Murray

3 Things Your Startup Can Learn From Medium via @onboardly

3 Things Your Startup Can Learn from Medium<p>There’s a new platform in town and everyone is dying to get onboard. It’s called Medium.<p>But newsflash: …

Image Search

How to Get Everything Done By Doing Less

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most entrepreneurs subscribe to the philosophy: "If you want something done right, you have to do it yourself." This mantra, accepted by many small-business owners as fact, is only half true. If you want something done right …

Small Business

5 Habits of Highly Effective Communicators

Have you ever walked away from talking with someone that you’ve just met and thought to yourself <b>“Wow, this was one of the best conversations I’ve</b> …

Body Language

9 Habits Of Productive People

It doesn’t matter what you do or where you work – everyone is looking for ways to be more productive on the job. But excessive amounts of caffeine and list-making won’t get you any closer to reaching peak productivity levels today.<p>So, why are we all so obsessed with productivity? It’s probably …