UNREAL

By David Kish | Virtual & Augmented Reality #VR #AR

Here’s What Happens When You Add Scent to Virtual Reality

I almost ate a foam doughnut the other day because a virtual-reality experiment had me convinced it was real.<p>I was in the Virtual Human Interaction …

Virtual Reality

Ford is now designing cars in mixed reality using Microsoft HoloLens

Ford is making cars using Microsoft’s HoloLens mixed reality headset, as part of a new test project the automaker is rolling out globally. The mixed reality design trial allows for rapid prototyping in a virtual environment, instead of having to create new physical models to see what new materials …

Augmented Reality

4 technologies that will unlock AR’s full potential

Apple’s ARKit is capturing the attention and imagination of developers and media alike, drawn in by an estimated 700 million iPhone owners around the world who now have AR devices. ARKit is setting the stage for the next era of AR development, and now Google has entered the fray with ARCore to …

A sneak peak at iOS 11 Augmented Reality at the Apple Park Visitor Center

Feature<p>At WWDC17, Apple introduced ARKit, iOS 11's new dev tools for Augmented Reality. It demonstrated interactive 3D games spilling off a table on …

Augmented Reality

Welcome to Augmented Modernity.

An emerging techno-consumerism is taking aim at what makes us human: love, happiness, politics, the search for meaning and more. It amounts to the …

Amazing AR demo shows off Apple Park

There’s a pretty amazing demo of augmented reality technology at the new Apple Park visitor center.<p>The visitor center — which opened to the public on Tuesday afternoon — features a large-scale model of the new campus.<p>The model is large but bare bones. It looks like a classic architectural model …

Augmented Reality

Virtual Reality Is About to Completely Change Marketing as We Know It | Inc.com

<i>How is marketing going to evolve over the next ten years as a result of technological innovation? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p>Let's have some fun.<p><b>Virtual reality technology will enable</b> …

Augmented Reality

What will augmented reality do on the new iPhones?

Augmented reality is expected to play a big part on Apple's latest iPhones when they are unveiled later today.<p>Developers have already been preparing apps using the technology, which mixes virtual objects with real-world views from a phone's camera.<p>Read more

Augmented Reality

Apple Bets on Augmented Reality to Sell Its Most Expensive Phone

Apple Inc. packed its $1,000 iPhone with augmented reality features, betting the nascent technology will persuade consumers to pay premium prices for …

Augmented Reality

Why apps will never win the augmented reality war

Augmented reality (AR) is one of the hottest topics on this year’s biztech agenda. Investors and marketers are clamouring to predict what’s next and …

Augmented Reality

Google's ARCore Seeks to Go Head-to-Head with Apple's ARKit

Google recently released a developer preview of ARCore, an augmented reality platform that allows developers to create AR applications for Android …

The smartphone is eventually going to die, and then things are going to get really crazy

<i>*This article was originally published in April, 2017.</i><p>One day, not too soon — but still sooner than you think — the smartphone will all but vanish, …

Artificial Intelligence

Why This Heads-Up Display Is The Navigation Option For You

Today everyone uses a GPS system or smartphone app to get driving directions, but in many cases, these screens aren’t safe. They can distract you, …

Apps

Get lost inside this virtual reality arcade

'VR World' is New York's first virtual reality center offering over 50 VR experiences including games, films, and interactive art.

Virtual Reality

These 5 augmented reality apps show the future of the iPhone

The next version of iOS will bring augmented reality to the masses through a software package called ARKit. As the following demos show, this will turn the iPhone into a window of a new world filled with people, objects and dreams that seemingly coexist with the real world.<p>TechCrunch got an early …

Augmented Reality

General Motors launches mixed reality showroom with Dentsu Aegis Network

General Motors has launched a mixed-reality (MR) dealership, which aims to provide an augmented showroom experience for consumers, allowing them to …

General Motors

Windows Mixed Reality headsets are coming this holiday season

Microsoft's attempt to break into the virtual reality market has thus far consisted of their Windows "mixed reality" headsets, a series of wearable …

Augmented Reality

Dell's Windows Mixed Reality Visor will sell for $349.99

The Dell Visor, Dell’s first headset for Microsoft’s Windows Mixed Reality platform, will be available this October for $349.99 or in a bundle with two controllers for $449.99.<p>Dell announced pricing and the release window today (there’s no specific date yet), after first announcing plans to build a …

Augmented Reality

Microsoft's virtual reality platform could be a sleeper hit

Did Microsoft make a mistake by labeling its brand of immersive digital experiences “mixed-reality”?<p>When the company introduced HoloLens a few years …

Virtual Reality

Monetizing VR: Turning the magic into money (VB Live)

<b>Virtual reality is an entirely new way of interacting with content, but is the technology too new to engender consumer confidence? Join our latest VB Live event for insight into the future of VR commerce and how payment technology can revolutionize – and monetize — VR experiences.</b><p><b>Register here for</b> …

Stepping into Found Studio’s utterly gripping immersive theatre VR experience

When Found Studio invited me to come and try out its new VR experience, <i>The Vanishing Act</i> I was nervous. My previous VR experiences, like a night out …

Virtual Reality

Esports Athletes Get Ready to Rumble in VR Challenger League

<b>New virtual reality competition is the next esports obsession.</b><p>Last month, Counter Logic Gaming and the Immortals, two of esports’ fiercest rivals, …

A startup is making a “Pokemon Go” game based on the movements of real animals

Over the course of five months, Manyara, a 26-year-old elephant in Tanzania, traveled 695 kilometers with her herd of elephants. They stayed close to a river, but occasionally strayed into areas close to human settlements and once crossed a highway in search of more acacia trees. A lone wildebeest …

Wildlife

iOS 11 brings VR mode to Apple Maps using ARKit

Ever wonder what it feels like to be a Godzilla-sized monster traipsing around the skyscrapers of New York City? Well, with iOS 11 now you can.<p>Apple has subtly added a cool new virtual reality mode in Apple Maps with the release of iOS 11 that lets users explore 3D models of some of the world’s …

New York City

After mixed year, mobile AR to drive $108 billion VR/AR market by 2021 | NEWS >> Digi-Capital

<i>[Note: The AR/VR market thesis, analysis and forecasts in the post have been completely replaced in Digi-Capital’s new Augmented/Virtual Reality</i> …

How Virtual Reality Tech Can Revolutionize the Real Estate Industry

This column is authored by Akshay S S, Digital Marketing TeamThe post How Virtual Reality Tech Can Revolutionize the Real Estate Industry appeared …

Real Estate

The Holo app is a tease of what's to come with AR on the iPhone

Get ready to fill the digital version of your world with lots of weird stuff<p>The most exciting thing about Apple’s recent announcement of iOS 11 at WWDC, to me, was ARKit. The idea that augmented reality is going to be baked into the mobile operating system means all sorts of weird stuff is on the …

Augmented Reality