Michael-David Geppelt

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Here Are The Major Players In Mobile Advertising

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.<p>In a <b>recent report</b> from <b>BI Intelligence</b> on the mobile advertising ecosystem<b>,</b> we explain the complexities and fractures, and …

Digital Advertising

TV Will Reach 'Tipping Point' in 2014 As 50% Of Americans Watch Online

They won't have given up cable, but the fact that nearly half of Americans already feel comfortable regularly watching movies and TV shows on computers (in addition or as a replacement for cable) is a "tipping point" for the business, the company says.<p>Here are its estimates for those who watch …

Mobile Advertising Grows So Fast That Analysts Revise Forecasts

Web advertising dollars are transitioning from desktop to mobile much more quickly than previously anticipated -- and that has eMarketer boosting its …

Facebook tweaks tool to give ad buyers better feedback

Facebook is updating its Ads Manager campaign-tracking tool to provide advertisers with a bit more awareness of how their ads are performing against stated goals.<p>The refreshed Ads Manager tool, rolling out over the next few weeks, lets marketers identify their most important campaign goal, such as …

Social Media

Ad agencies go from jingles to entrepreneurship

Advertisers are creative, right? So what's to stop them from thinking outside the box enough to create their own product lines?<p>Rum, kids' clothing, skin-care products, software that teaches people how to play piano. Ad agencies nationwide are infiltrating an area dominated by their marketer …

Facebook advertisers enraged by rape ads

Charities such as Shelter and businesses including Vodafone have seen their Facebook adverts appear on pages about rape and violence.<p>Dove Cosmetics, the RSPB and audiobook site Audible are also among those who have complained to Facebook that group pages with titles such as “Raping!”, “Drop kicking …

Turn Report Shows A 15 Percent Increase In Display Ad Costs And A 45 Percent Drop In Mobile

A new report from online advertising company Turn suggests that costs for display advertising, video ads, and other rich media are rising, while those for mobile and social ads have fallen. The report also looks at a category of consumer that advertisers are spending heavily to reach — a group that …

Ex-Google ad engineer fights back against advertisers with anti-tracking software

A new version of Disconnect escalates the battle against ad retargeting<p>Not long ago, Brian Kennish helped to write the software that serves advertisements around the Web. First at DoubleClick and later at Google, he helped build ad servers and the developer APIs that link advertisers and ad …

Facebook thinks you might like up to three video ads in your News Feed each day

Expected to launch in the summer, Facebook's new video ad units may prove to be a revenue success for the company, but they may also become another nuisance for users. According to <i>AdAge</i>, Facebook is currently in talks with various agencies to secure its first video ad partners ahead of a June/July …

Twitter advertisers can now show ads when users tweet specific keywords

Twitter continues to give advertisers more tools to more effectively target their marketing dollars. Today the company revealed that it is now giving advertisers the ability to target ads using keywords in users' tweets. It's no more complicated than it sounds: companies can now set parameters that …

iOS Still Top Platform For Monetising Mobile Ads, Opera’s Q1 Study Finds, iPhone Also Beating Android For Generating Ad Traffic

Opera has just put out its latest State of Mobile Advertising report for Q1 2013 and its findings put the iPhone back on top for “impression volume” (i.e. generating the most traffic to mobile ads), regaining its lead over Android. iOS also maintains its top position for monetisation compared to …

Vizu Survey Finds An Online Shift Towards Brand Advertising (Plus Mobile, Social, And Video)

Nielsen -owned Vizu is releasing its 2013 Online Advertising Performance Outlook today, and the results suggest that, despite concerns about measurement and return on investment, marketers plan to increase their online spending on brand advertising, and to spend more in emerging areas like mobile …

OpenX Launches Revenue Intelligence To Help Online Publishers Calculate The Value Of Their Content

Digital advertising company OpenX announced today that it’s launching a new service called Revenue Intelligence, allowing online publishers to calculate and increase the amount of ad revenue that each piece of content is earning.<p>Last fall, OpenX acquired JumpTime, which provided a similar service. …

Brands Buy Real-Time Mobile Ads Based on the Weather

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the …

Facebook Launches Partner Categories, 500+ Generic Profiles To Target Ads Better, With Data From Datalogix, Epsilon, Acxiom

Facebook today is taking another step ahead in its ad targeting strategy, which serves users advertising based on their location and online purchasing and browsing histories. The social network is launching partner categories: some 500 “unique groups”, with more to come, which are descriptors (one …

Everything We Know About Why GM Was Forced Back To Advertising On Facebook

Last May, a GM source told the WSJ that paid ads had little impact when it came to customers buying cars. Less than a year later, an email statement from Chevrolet marketing VP Chris Perry says, "Today, Chevrolet is launching an industry-first 'mobile-only' pilot campaign for the Chevrolet Sonic …

Here's The Future Of Advertising, According To Google

If you want to know where Google is going next in advertising–which is a large chunk of where a lot of online advertising overall is going–you need to ask Susan Wojcicki, the search giant’s senior vice president of advertising.<p>Wojcicki drives Google’s accelerating moves well beyond its search ad …

Want to Opt Out of Targeted Mobile Ads? There’s an App for That

The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally …

Mobile advertising triples to record levels

The growing popularity of smartphones and tablets and a huge rise in the use of apps caused mobile advertising in 2012 to almost triple to over …

Last Fall, A Yahoo Source Said Facebook Was Working On A Product That 'Kills Us' – It's Here

He said:<p>"There's a story brewing about a next very big business it's building—one that competes with one of Yahoo's flagship ad products and would kill us."<p>That product is finally here.<p>It's called "partner categories."<p>It allows Facebook advertisers to show ads to people who have purchased, or have …

Mobile Advertising Is a Whole Different Ball Game

A new report from IDC has pointed out that revenue made from ad networks fell behind ad revenue from mobile publishers, such as <b>Pandora</b> (NYSE:P),</b> …

Seven Factors Affecting Mobile Advertising And Payments

The past few years have witnessed a significant power shift toward mobile users which is only projected to increase over time.<p>Although the mobile …

AOL Loses Ad Tech Head Ned Brody in Portal Tug of War

AOL has lost the leader of its business’s biggest bright spot. The company confirmed on Thursday that Ned Brody, who ran AOL’s ad tech arm AOL …

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons

Fox News, The Wall Street Journal and Shaw Mediawant to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. …

LinkedIn Buys Flipboard Competitor Pulse for $90 Million

It's been a weird month for social and media. A few weeks after Facebook’s managing editor announced his departure and during the same week Tumblr …

Sailthru Tracks Your Online Behavior for a More Personalized Web

<b>Specs</b> <b><br>Who</b> (l. to r.) Neil Capel, co-founder, CEO; David Blanke, COO, CFO; and Ian White, co-founder, CTO <b><br>What</b> Personalized recommendation platform <b><br>Where</b> …

Blippy Team Launches Tophatter iPhone App With Surprisingly Fun Live Auctions

The team behind share-your-purchase-information startup Blippy has started talking about its new direction. After pivoting from Blippy to another e-commerce project, it has pivoted again and is now working on a live auction website called Tophatter, and it launched an iPhone app today.<p>Like Blippy, …

Big-Name VCs Form “Glass Collective” to Back Google Glass App Makers

Google Ventures, Andreessen Horowitz and Kleiner Perkins have joined together to form what they’re calling “the Glass Collective” to invest in …

Venture Capital

Remember Dawn Siff, the creator of the first Vine resume? After a 6-month search, she landed a job: http://on.mash.to/16N26ny

Curious about how a gadget like Google Glass actually works? This infographic breaks it down: http://on.mash.to/12F7kRE