David Cruz

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What Are The Best Ways To Think Of Ideas For A Startup?

This approach will help you think of a solid startup idea.<p>It is broken into 5 steps to facilitate progress through a system that in total should take about <b>30-40 hours to complete</b> over a week or two, if you do it all.<p><b>Summary</b><p>Add rigor and discipline to your brainstorming and idea evaluation …

5 Lessons From Warren Buffett’s Office Hours

How does Warren Buffett paint the canvas of Berkshire Hathaway? He gave an Office Hours interview unpacking the how and the why.<p>It’s easy to have a mentor-crush on Warren Buffett: He’s worth $50 billion, he’s had friendships that have lasted decades, he leans in. For an hour this afternoon, the …

How To Get Hired By Amazon And Other Top Tech Companies

Amazon has launched the “instant gratification revolution“–and if you position yourself right, you might be able to be a part of it.<p>As we’ve discussed before, knowing which skills are in-demand is crucial to planning your career. So when Jennifer Boden, the giant’s director of global university …

How I Wake Up, Work Out, and Get to Work by 8am

By the time I was a senior in college, I was living on the typical college schedule and doing work until 2-3am and then waking up at 10 or 11am …

10 Ways to Stand Out in a Crowded Industry | Inc.com

Innovation is About Behavior, Not Products

True innovators get people to do new things, not just buy new stuff.<p>Innovation is not invention. An invention is generally a product or a process and something you can see. Innovation is different. To innovate, we must ask ‘why’ someone does something rather than asking ‘what’ he or she does. We …

Innovation

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Pinterest may be the third largest social media site after Facebook and Twitter, but it's still a relative newcomer to the scene. Businesses are actively searching to create boards and pins that inspire customers and promote their brands. …

Marketing

Start By Being a Leader of One

Before you strive to be the next Steve Jobs or Richard Branson, start with being a leader to yourself.<p>The topic of leadership can get pompous pretty quickly as names like Steve Jobs and Abraham Lincoln are bandied about. But if you're just starting out, this sort of inspiration can seem more than a …

A Great Product Means Little Without Great Salesmanship

Want to grow your business? Be prepared to "become obsessed" with being a great salesperson, says one successful entrepreneur.<p>You may believe your business is fundamentally about the product or service you're offering. Think again.<p>"If you are really serious about entrepreneurship, if you are really …

Out of Bezos's Shadow: 7 Startup Secrets from Amazon's Andy Jassy

If you want to understand Amazon’s culture of innovation—and the lessons it holds for startups, big companies, and the tech world at large—you could …

What Every Online Business Needs to Know About the Children's Online Privacy Protection Act

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When setting up an online business, there are a lot of elements that you need need to consider. For example, websites designed for children under age 13 or sites that know they're collecting information from children under 13 are subject …

Privacy

MBA Students: Why Take an Internship When I Can Start a Company?

More and more MBA students are choosing to found or work at start-ups instead of interning at big firms. Can fledgling firms provide students the resources and support that big business can, or is getting in on the ground level enough?<p>Could entrepreneurship be taking the place of internships?<p>An …

College & University

Defining Your Brand: The First Step In Your Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the fourth in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big …

Marketing

How I Learned to Lean Forward, Every Day

One secret to my success is a refusal to dwell on the past. Four steps to stay focused on the future.<p>This week marks the one year anniversary of my column on Inc.com. I have enjoyed sharing my experiences and connecting with many of you via Twitter, LinkedIn and via the comments section. I thought …

How Entrepreneurs Can Reduce Stress

Small business owners can restore their health and sanity with these four easy stress-reduction methods.<p>Being an entrepreneur can be hazardous to your health. According to research from Bolt Insurance, almost half of small business owners believe that the stress of running their business has …