David Cabrera

105 Flips | 17 Magazines | 21 Likes | 42 Following | 21 Followers | @davidcabrerabcn | New Media Research

Native SSP Adyoulike Acquires Video Ad Platform Pulpix To Help Publishers Monetize Video

French supply-side platform Adyoulike has acquired Paris-based video ad platform Pulpix, the companies said Thursday. Terms of the deal were not …

Pivoting to video is the biggest trend in media — but it may not prove as lucrative as publishers hope

In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video.<p>To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its …

Susan Wojcicki Has Transformed YouTube—But She Isn’t Done Yet

To outmaneuver traditional TV—and secure Google’s future—YouTube’s CEO must satisfy homegrown creators, risk-averse advertisers, Hollywood celebs, and a billion-plus viewers.<p>Outside of the Jacob Javits Convention Center on New York’s far West Side—where YouTube is hosting the Brandcast, its annual …

Advertising

The “Instagram for doctors” just raised a fresh $10 million

Figure 1 isn’t for the squeamish, but investors apparently love it. The company, a kind of social network where more than a million healthcare professionals can view rare conditions, learn about novel treatments and even teach cases, has just raised $10 million in Series B funding.<p>Kensington …

The deficit model is a business model, and ed-tech is a monster.

The deficit model is a business model. The assessment and ed-tech industries will not easily let it go. This business model prevents public education …

Online TV revolution: Hulu and Google could upend the TV industry in 2017

<b>FILE - In this Friday, Jan. 17, 2014, file photo, a person displays Netflix on a tablet in North Andover, Mass. Amazon is taking on Netflix and Hulu with a stand-alone video streaming service. Starting the week of April 18, 2016, customers can pay $8.99 a month to watch Amazon’s Prime video</b> …

El branding es el arma secreta de las grandes empresas

Es una de las frases que repito con asiduidad en mis conferencias. Cuando hablo de grandes empresas, no me refiero a su volumen de facturación, sino …

Instagram shopping tags help you buy what you see

Ads in your Instagram feed may be irksome, but wouldn't it be nice if you could at least find out how much it would cost to buy those sweet shoes or stylish bags? Instagram sure does. It's starting to roll out shopping tags that identify the products in ads. Tap a button and you'll see the basic …

Logo systems: the future of logo design?

Technology has changed the landscape of the design industry drastically over the past 30 years, but the theory and approach to logo design has …

10 Recent Innovative Web Designs For Your Inspiration

Advertise here with BSA<br>Web design trends come and go with the passing of time. Shifts in responsive design move along with changes in user behavior. …

PayPal Here liberates on-the-go payments with an app-based solution

PayPal is set to change up the way Australians make credit card payments on the go, with a new mobile payment system known as PayPal Here.<p>While PayPal has made a name for itself in the world of e-commerce and online transactions, the company is set to revolutionise the way payments are made in the …

FinTech

Prestashop, la plataforma de ecommerce más usada en España

El comercio electrónico se ha triplicado en cinco años en nuestro país, y <b>casi dos tercios de las tiendas online utilizan Prestashop como gestor de</b> …

Verizon, a punto de comprar Yahoo

Después de meses de rumores y especulaciones, parece que ya hay un ganador en la puja por hacerse con Yahoo. En ese sentido, la compañía de Marissa …

8 indicadores para reconocer a un empleado excepcional

No son únicamente las habilidades profesionales ni la experiencia laboral lo que configura el perfil que podríamos calificar como ‘empleado …

The Top 7 Flash & HTML5 Video Players for Ad Monetization

If you run a website and you’re <i>not</i> using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty …

Web Design

Accessibility Originates With UX: A BBC iPlayer Case Study

The second issue was how verbose the page was to the screen reader user. Instead of hearing a link to a program once, the program would be announced …

Mom Saw This Teacher Walking Up To Disabled Son, So She Started Filming

“Let’s go Matt, let’s go…”<p>Imagine how it must have felt: No disability for the moment, just a boy running a race, encouraged by a caring teacher and …

Filmmaking

Snapchat introduces Memories: a searchable, shareable archive of your snaps

Chat history<p>At a time when its social networking rivals are racing to promote more real-time sharing, Snapchat is turning its attention to the past. The company today introduced Memories, a way of saving and sharing old snaps in a private archive inside the main app. It’s a living, social camera …

Apple’s unexpected approach to bots

At betaworks, we are very excited about the opportunities conversational interfaces offer for building new kinds of products, services, distribution channels and user experiences. We have been investing and building in this space for quite some time now. Given our curiosity and experience in this …

How to map JSON objects using generic Hibernate Types

(Last Updated On: January 29, 2018)<p>Introduction<p>Since not all relational database systems support JSON types, Hibernate does not come with a built-in …

Molotov is defining the future of TV

For the smartphone generation, the idea that you have to sit in front of the TV at a very specific time to watch something is archaic and unconceivable.<p>And yet, I’ve been using Molotov for three months, and I can clearly say that the startup represents the future of TV.<p>Molotov is what Apple has …

TV shows

El Big Data crea un nuevo perfil directivo: el CDO

La aparición y democratización de las nuevas tecnologías en las empresas ha ido creando toda una sucesión de perfiles profesionales, tanto en puestos …

Periscope Is the New TV

Periscope was voted the Apple App Store 2015 App of the Year. I discovered Periscope, the app that was bought by Twitter before it even launched, through my friend Africa Miranda. She came to visit me at my office and said, "I'm going to scope this." Confused, I said, "Do wha...?" She then …

Peel Turns Your Apple Watch Into A Universal Remote Control

Does it make sense to use your Apple Watch as a remote control for your media devices? Smart remote maker Peel thinks so, having just launched a universal remote control application for the Apple Watch which lets you operate over 400,000 models of home electronics, including not only televisions, …

Remote Controls

¿Por qué desarrollamos enfermedades autoinmunes?

How Four Visionaries Created High-Revenue Businesses On A Shoestring

When Marc Wileman started his children’s birthday-party business, Sublime Science, he was a broke 22-year-old, crashing at his parents’ suburban house. Often, he got around by walking because he couldn’t afford gas for his car.<p>“Starting a business, particularly if you are young and don’t have any …

Entrepreneurship

HTML5: Plyr is a Responsive and Accessible Video Player

Today, those that want to integrate video and audio files in a website, rely on HTML5. Plyr is an extensive tool to help with that, allowing you to …

SpaceX made some awesome travel posters for Mars

With all the recent news about International Space Station resupply missions, reusable rockets, and drone barges, it's easy to forget that reason Elon Musk created SpaceX in the first place is to help land humans on Mars. In a way, it's great that we're so familiar with the private space company's …