David Box

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9 Resources That Marketing and Sales Teams Are Using in 2016

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether yours is a small business or enterprise-level organization, digital marketing and sales strategies are the most important tasks you can do to pave the way to growth.<p>While there are many different strategies and …

Marketing

The First Three Steps a CMO Should Take to Better Align Sales and Marketing

Most CMOs at large companies are aware of the fact that their sales and marketing teams are not always in sync. When sales and marketing misalignment …

The Rise of Account Based Sales

Across B2B sales, the hottest topic of 2016 has been Account Based Sales.<p>In this excerpt from the ebook Bridging the Gap: The Ultimate Guide to …

Marketing

Is Your Sales Funnel Broken?

As a marketer, you're tasked with the challenging role of attracting new customers and generating leads for sales. Your company most likely has a …

Marketing

Why Executive Teams Shouldn’t Write “Culture Decks”

Boston is teeming with entrepreneurship. The “startup renaissance” that followed the financial crisis of 2009 has led to as many acquisitions as it has public companies.<p>For the founders and CEOs of many startups, the recent influx of additional tech giants to Boston like Amazon, eBay, and Twitter …

Being Digital Demands You Be More Human

The halls of every marketing organization are filled with rumors about the new crop of hires — computer scientists, math majors and big data experts. For them, consumers are a mass of 0s and 1s that represent online behavior that can be collected, analyzed and targeted.<p>But the one thing companies …

Reinvent Your Company Through Culture

In both C suites and boardrooms, discussions about business performance usually center on topics like market momentum, M&A opportunities, capital management, and productivity enhancements. While these factors are important, in my experience they are best leveraged when employees are engaged, …

New Research: Where the Talent Wars Are Hottest

Given the forecasts of uncertain global economic growth, we might expect companies to hold off from hiring new employees and to limit whatever international hiring they do to emerging markets. But our 2012 global survey of more than 1,000 corporate directors, conducted in partnership with …

Case Study: Escaping the Discount Trap

“Beautiful,” Cora Milano said, looking up at the soaring spires and gothic arches of the immense charity hospital.<p>Her colleague, Augusto Tolentino, barely paused. He was in a hurry to get to their meeting — and to make a point to Cora.<p>The two worked together at Bosi e Faora, a São Paulo-based …