Brand loyalty is dying. In a study conducted among 25,000 consumers around the world Accenture found that 77% of consumers admitted they now retract their loyalty more quickly than they did three years
Amisha Gandhi, senior director influencer marketing at SAP, brought five influencers to a customer event in Germany to speak about machine learning, IoT, innovation and data analytics. These five influencers
For marketers, it’s getting way too noisy to be heard out there. Social media mavens know that the number of people their posts reach for free—so-called “organic reach”—has steadily continued to decline.
Besides being 3M products, what do Post-It and Scotch Tape have in common? They’re both sticky. Now imagine being in charge of making them stickier—from a marketing perspective that is. That’s the job
Here’s an interesting idea: “Content marketing is the art of getting someone to do something for you, for nothing,” says Amy Higgins, an influential content marketing strategist. That “something” is getting
Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, doesn’t fit the PR person stereotype. With her book, Spin Sucks, she says public relations people
Marketers don’t usually think about neurochemicals. But Shira Abel, CEO of marketing and design firm Hunter & Bard, thinks that’s a missed opportunity: She wants marketers to know more about what dopamine,
According to data from Parse.ly, which looks at external referrers to publisher websites, traffic from Flipboard has more than doubled since the start of 2017. We caught up with Parse.ly’s VP of Marketing,
Scott Monty is known for many roles, including Ford’s social media architect, co-founder of Brain+Trust, co-creator of the Sherlock Holmes podcast, Trifles, and the driving force behind the industry-acclaimed
Content Marketing Conversations: Citrix's Justin Levy on Why Wikipedia Matters for Your Content Strategy
Content Marketing Conversations: Citrix’s Justin Levy on Why Wikipedia Matters for Your Content Strategy When you Google a company, and it’s a big enough brand, chances are its Wikipedia page will be of
One of the most inspiring presentations at Content Marketing World was Linda Boff’s keynote address. In “Imagination At Work: Lessons In Storytelling From GE,“ the energetic chief marketing officer talked
I built my Constant Curiosity platform & launched it at my CMW workshop. It went really well. Thank you, Content Marketing World. Great to meet you, Christel. These are the best bits of content from the conference, in my humble opinion.