Content Marketing World 2017 #CMWorld

Most recent stories in Content Marketing World 2017 #CMWorld

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  Christel van der Boom

  All You Need is Love: A Content Marketing Conversation with Professor Mark Schaefer

  Business Blog - Christel van der Boom

  At Content Marketing Word, we had a chance to talk with Mark Schaefer about his thoughts on the future of marketing, the erosion of consumer trust.

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  Christel van der Boom

  Content Marketing Conversation: SAP’s Amisha Gandhi Schooled Us On B2B Influencer Marketing

  Business Blog - Christel van der Boom

  A successful B2B influencer marketing program starts with finding the right “micro influencers,” says Amisha Gandhi, head of influencer marketing at SAP.

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  Christel van der Boom

  Content Marketing Conversation with Heidi Cohen: 5 Types of Interactive Marketing

  Business Blog - Christel van der Boom

  Organic reach on social media has steadily declined. How do content marketers adapt their strategies? Heidi Cohen recommends interactive marketing.

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  FlipMarketer

  3M’s Content Czar Carlos Abler Breaks Down Complex Content Marketing

  Business Blog - Christel van der Boom

  Carlos Abler 3M’s content czar, outlined the four layers of a roadmap to support a successful content marketing strategy across functions on a global basis.

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  FlipMarketer

  Content Marketing Conversations: Marketer Amy Higgins Demystifies Buzzwords

  Business Blog - Christel van der Boom

  "Content marketing is the art of getting someone to do something for you, for nothing,” says Amy Higgins, an influential content marketing strategist.

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  FlipMarketer

  

  Content Marketing Conversations: Gini Dietrich Thinks Spin Sucks

  Business Blog - Christel van der Boom

  Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, doesn’t fit the PR person stereotype. With her book, Spin Sucks, she says public relations people ought to distance themselves from being spinmeisters, and instead offer their clients honest, …