Content Marketing World 2017 #CMWorld

By David Beebe | Curating must-see content created around the Content Marketing World (CMWorld) event, including blogs about Cleveland, Session Notes, and Speakers.

All You Need is Love: A Content Marketing Conversation with Professor Mark Schaefer

Brand loyalty is dying. In a study conducted among 25,000 consumers around the world Accenture found that 77% of consumers admitted they now retract their loyalty more quickly than they did three years ago. So if loyalty is fading, what makes people prefer one brand or company over another?<p>The …

Content Marketing Conversation: SAP’s Amisha Gandhi Schooled Us On B2B Influencer Marketing

Amisha Gandhi, senior director influencer marketing at SAP, brought five influencers to a customer event in Germany to speak about machine learning, IoT, innovation and data analytics. These five influencers ended up driving 50% of all the mentions about the event on social—and the event ended …

Content Marketing Conversation with Heidi Cohen: 5 Types of Interactive Marketing

For marketers, it’s getting way too noisy to be heard out there. Social media mavens know that the number of people their posts reach for free—so-called “organic reach”—has steadily continued to decline. That started five years ago when Facebook restricted the organic reach of branded Page content …

3M’s Content Czar Carlos Abler Breaks Down Complex Content Marketing

Besides being 3M products, what do Post-It and Scotch Tape have in common? They’re both sticky. Now imagine being in charge of making them stickier—from a marketing perspective that is.<p>That’s the job of Carlos Abler, who not only leads the St. Paul, Minnesota company’s online content strategy, he’s …

Content Marketing Conversations: Marketer Amy Higgins Demystifies Buzzwords

Here’s an interesting idea: “Content marketing is the art of getting someone to do something for you, for nothing,” says Amy Higgins, an influential content marketing strategist. That “something” is getting the word out—about your brand.<p>But before they can do that, content marketers need to ask …

Content Marketing Conversations: Gini Dietrich Thinks Spin Sucks

Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, doesn’t fit the PR person stereotype. With her book, <i>Spin Sucks,</i> she says public relations people ought to distance themselves from being spinmeisters, and instead offer their clients honest, …

Content Marketing Conversations: Strategist Shira Abel’s Endorphin Hack for Marketers

Marketers don’t usually think about neurochemicals. But Shira Abel, CEO of marketing and design firm Hunter & Bard, thinks that’s a missed opportunity: She wants marketers to know more about what dopamine, oxytocin and endorphins trigger in people’s brains.<p>Why? Tickling the right neurochemicals at …

Content Marketing Conversations: 3 Audience Trends Parse.ly’s Clare Carr Thinks You Should Know About

According to data from Parse.ly, which looks at external referrers to publisher websites, traffic from Flipboard has more than doubled since the start of 2017. We caught up with Parse.ly’s VP of Marketing, Clare Carr, at Content Marketing World last month to demystify the data and further …

Joe Pulizzi and Robert Rose on Killing Marketing

'Make love not content'

In September I spoke at Content Marketing World. The world’s largest conference in content marketing. A crowded room and afterwards many warm …

Content Marketing Conversations: Email Over Social?! Scott Monty Says Yes

Scott Monty is known for many roles, including Ford’s social media architect, co-founder of Brain+Trust, co-creator of the Sherlock Holmes podcast, Trifles, and the driving force behind the industry-acclaimed email newsletter The Full Monty. In the age of social media and mobile apps, it may seem …

5 Easy Steps to Define and Use Your Brand Voice

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content …

Speaking at Content Marketing World in the Midst of Transition

You know that gritty part of change, when the celebration stops and you’re just left with the work? Well, I’m there. I’m in that part where the …

Content Marketing Conversations: Citrix’s Justin Levy on Why Wikipedia Matters for Your Content Strategy

When you Google a company, and it’s a big enough brand, chances are its Wikipedia page will be one of the top search results. But how often do companies include Wikipedia as part of their content strategies? (Congratulations if you do!) And who’s aware of the challenges and pitfalls that come with …

Content Marketing Trends to Watch for 2018

About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in …

Content Marketing Conversations: GE CMO Linda Boff Talks Experiments, Passions and Regrets [VIDEO]

One of the most inspiring presentations at Content Marketing World was Linda Boff’s keynote address. In “Imagination At Work: Lessons In Storytelling From GE,“ the energetic chief marketing officer talked about her first principle in marketing (“know who you are”); her philosophy about storytelling …

8 Big Questions From Content Marketing World to Ask Year Round

Let’s think more like George Lucas.In 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction.So George …

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect …

Big Brand Influencer Marketing - Trends, Case Studies, Best Practices

Lee Odden presentation on influencer marketing for large enterprise brands at the Content Marketing World 2017 conference.

Marketing

Lee Odden Shares 5 Best Practices for Enterprise Influencer Marketing #CMWorld

It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final …

Interview with Ann Handley - Chief Content Officer at Marketingprofs

#CMWorld 2017 Opening Night at the Rock Hall

6 Ways PR and Content Marketing Can Swap Tactics for Success

As a PR professional, you are spending your days tracking industry editorial trends, talking to…<br>Read More

Content Marketing World — You Did Not Disappoint

Content Marketing World — You Did Not Disappoint<p>It’s early Tuesday morning, and I am standing outside of a busy convention center, wearing a trench …

The absolute best ending to a great week! Thank you @boissyad for delivering a very effective message ❤️ #empathy #cchealthsummit #CMWorld https://t.co/CFI7Fapuue

Colson Whitehead on Writing: 5 Hilarious and Inspiring Quotes

Want to get a bunch of word nerds to sit up and pay attention first thing in the morning? Invite Colson Whitehead, the funny and inventive author of</i> …

"Data is great because it cuts through all the noise of daily life to tell the stories we want to tell." @AdamSinger #CMWorld https://t.co/4PXmMqLXwq

Interview with Robert Rose - Founder at the Content Advisory